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PÜR’s encapsulated water complex delivers Swiss Alps-sourced mineral water deep into the skin to hydrate for lasting radiance. HydraFluid’s lightweight formula satisfies the desire for dewy, breathable, luminous-looking skin and a bare-looking but perfect complexion.

What it is: A concealer pencil to target and cover imperfections with precision.

What it does: Camouflage stubborn blemishes that can be hard to cover without caking on traditional concealers. This concealer pencil targets imperfections with an ultra-pigmented, full-coverage formula its fine tip also allows for “focused concealing” to hide even the smallest blemishes. This must-have pencil is also enriched with skin-perfecting Ceretin Complex so this concealer also helps correct each blemish it covers by coating it with hydrating, brightening, energizing and age-defying skin care that helps skin look its best while it heals. Plus, it contains antioxidant-rich green tea to protect the skin from further environmental damage. It’s long-lasting matte finish means that your blemishes won’t make an appearance midday.

Blush, Bronze, & Brighten Tapered brush that distributes and blends blush, bronzer, and highlighting powders.

Arm your complexion and live your life without sacrificing overall skin health with Downtown Detox—a skin-loving Detoxifying Black Lemon Mask that amplifies your regular skin care routine. Rich in Bentonite Clay, Charcoal and Lactic Acid, this black, lemon-infused skincare mask acts as a magnet to draw out blemish-causing dirt and excess oil that can possibly cause havoc on your complexion—think premature aging and dull, lackluster skin. Infused with skin-soothing Alteromonas Ferment Extract, this weekly PÜR face mask doubles as a spot treatment, cleansing away skin-aging pollutants like smoke and smog without stripping the skin of much-needed moisture. The result—a healthier-looking complexion that’s refreshed and visibly clearer looking in even the smoggiest of cities.

What it is: A fast-drying eyelash glue designed to work seamlessly with PÜR PRO 3D Silk Cruelty-Free Eyelashes.

What it does: The ultra-thin brush applicator helps to apply just the right amount of glue to your lash bands so they don’t look sloppy at the lash line. The clear adhesive is flexible and is perfect for beginners or the seasoned professional. The gentle and cruelty-free is durable enough to keep your lashes in place all day without needing to reapply.

Create effortless glam eye makeup look using the On Point Metallic Eye Gloss, a new limited-edition metallic gloss hybrid eyeshadow.

Take your lashes to new heights with The Volume Set. This 2-Piece Mascara & Primer Duo includes PÜR best selling Fully Charged Mascara Primer Powered by Magnetic Technology formulated with lash-conditioning Vitamin B5 and Sunflower Seed Oil and our new limitless Plant-Powered Volumizing Mascara that’s enriched with a hybrid complex of 91% naturally derived ingredients.* Prime and help protect and strengthen the appearance of lashes for undeniable volume that wows.

*Including water. Naturalness according to ISO 16128 standard.

What It Does

• Gives lashes a more volumized-looking appearance 
• Skincare-infused formulas help condition and hydrate the look of lashes  
• Helps prime and protect the look of lashes from environmental stressors      
• Lash-strengthening formula

Fully Charged Mascara Primer Powered by Magnetic Technology: 0.42 FL OZ/ 12.5 mL
Bio Charged Plant-Powered Volumizing Mascara: 0.42 FL OZ/ 12.4mL