Eyes

Create standout eye makeup with PÜR’s clean, cruelty-free essentials. From blendable eyeshadow palettes and richly pigmented eyeliners to age-defying mascaras, natural-looking false lashes, and brow-defining must-haves, everything you need for defined, elevated eyes is here. Shop Eye Looks.

Home Eyes

Fully Charged Mascara Mini

(969)

480

~~$12.00~~ $4.80

Unit price / per

Fully Charged Mascara Mini

(969)

480

~~$12.00~~ $4.80

Unit price / per

42460657975490

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Double Charged 2 - Piece Fully Charged Magnetic Mascara & Primer Kit - PÜR Beauty

Double Charged 2-Piece Fully Charged Magnetic Mascara & Primer Kit

(969)

950

~~$22.00~~ $9.50

Unit price / per

Double Charged 2-Piece Fully Charged Magnetic Mascara & Primer Kit

(969)

950

~~$22.00~~ $9.50

Unit price / per

43520850591938

Give yourself the look of thicker, fuller, longer-looking lashes with our Double Charged 2-Piece Fully Charged Magnetic Mascara & Primer Kit to help prep and perfect your lashes for all-day wear. Includes our best selling Fully Charged Mascara Primer Powered by Magnetic Technology and Fully Charged Mascara Powered by Magnetic Technology!

Brushing Act 5 Piece Makeup Brush Set

(1)

1950

~~$39.00~~ $19.50

Unit price / per

Brushing Act 5 Piece Makeup Brush Set

(1)

1950

~~$39.00~~ $19.50

Unit price / per

42431740477634

Buff, blend, and elevate your makeup looks with Brushing Act. This giftable 5-Piece Brush Set features five makeup brushes for easy, pro-like application at any skill level.

On Point Mascara with Hemp Mini

(3)

480

~~$12.00~~ $4.80

Unit price / per

On Point Mascara with Hemp Mini

(3)

480

~~$12.00~~ $4.80

Unit price / per

42950221168834

We’re not normally here for the drama but we absolutely love a bold eyelash look! Separate, lengthen and thicken the appearance of your lashes with this cruelty-free 4-in-1 Mascara. A high volume, hemp-infused mascara that adds drama to the look of lashes, it’s truly On Point! Formulated with nourishing, hemp-derived Cannabis Sativa Seed Oil and Biotin for stronger, healthier-looking lashes that wow, this reach-for-the-sky mascara features intense black pigment that leaves a lasting impression. It’s lash-loving formula also helps protect against environmental stressors, such as pollution.

On Point Metallic Eye Gloss

(2)

600

~~$12.00~~ $6.00

Unit price / per

On Point Metallic Eye Gloss

(2)

600

~~$12.00~~ $6.00

Unit price / per

42979253649602

Color

Create effortless glam eye makeup look using the On Point Metallic Eye Gloss, a new limited-edition metallic gloss hybrid eyeshadow.

Desk-to-Dinner Eye Wardrobe - Smoky

(0)

5800

$58.00

Unit price / per

Desk-to-Dinner Eye Wardrobe - Smoky

(0)

5800

$58.00

Unit price / per

44946099110082

The ultimate day-to-night collection featuring a six-pan eyeshadow palette with versatile smoky-hued shadows (both mattes and shimmers), a smudge-proof black eyeliner pencil, and a mini mascara that holds curl all day. Takes you from your 9am presentation to 7pm drinks without a touch-up.

Big Look Lengthening Mascara with Argan Oil

(94)

2600

$26.00

Unit price / per

Big Look Lengthening Mascara with Argan Oil

(94)

2600

$26.00

Unit price / per

35810241413273

Long Luxe Lashes Take your lashes to the extreme with PÜR's mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout colour with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy — even in tough inner corners! Now, that's a stroke of genius.

Eyes

All the Beauty You Love, None of the Ingredients You Don't.