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Instantly amplify the look of lashes and take clean to the next level with Bio Charged Plant-Powered Volumizing Mascara. Enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein, this vegan Bio Charged Mascara helps strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Our wand isn’t just any wand, the biobased lash-hugging fiber brush is made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right touch of TLC. The clean, fuss-free formula enhances the look of your natural lashes effortlessly without clumping or smudging! Plus, the lightweight mono-material component ensures easy recycling. Embrace a new era of mascara, where clean is not just a promise, but a standard.

*Including water. Naturalness according to ISO 16128 standard.

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Adds extra length and volume to your natural lashes in one swipe. It works seamlessly with our bestselling mascara, Fully Charged!

How To Use

When applying the second coat of primer, focus the wand at the base of the lashes by wiggling the wand back and forth at the lash line. This will create the look of naturally fuller, more voluminous lashes and help fill in sparse areas before applying mascara and false eyelashes.

INGREDIENTS

Carnuba Wax | Build volume and lengthen lashes creating the perfect foundation to apply Fully Charged Mascara

Panthenol and Sunflower Seed Oil | Conditions lashes to keep them flexible and less brittle

AQUA, GLYCERYL STEARATE, C18-36 ACID TRIGLYCERIDE, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, CETYL PALMITATE, STEARIC ACID, PROPANDIOL, STEARETH-20, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, PVP, STEARETH-2, PHENOXYETHANOL, POLYQUATRINUM-10, PHOSPHOLIPIDS, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PANTHENOL, DIPROPYLENE GLYCOL, MAGNESIUM ALUMINUM SILICATE, HYDROXYETHYLCELLULOSE, AMINOMETHYL PROPANOL, CAPRYLYL GLYCOL, CHLOROPHENSIN, DISODIUM EDTA

Long Luxe Lashes Take your lashes to the extreme with PÜR's mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout colour with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy — even in tough inner corners! Now, that's a stroke of genius.

Go outside the lines.Prime and line your pout with these lip perfecting liners. On Point glides on easily and locks lip color into place to prevent color from bleeding and feathering. The long-wear formula contains a plumping peptide that improves the appearance of lips for the look of a fuller, smoother pout.

Matte makeover.Dump those dry matte lipsticks. Velvet Matte Liquid Lipsticks provide sumptuous lip color in an innovative mousse texture that glides on with ease and coats lips in a rich and conditioning burst of color in a true matte finish. Designed with color perfecting technology, the formula does not flake or dry lips and provides a smooth and flawless finish. Soft, kissable lips and bold colour – it’s everything you want in a matte.

Get soft definition with this easy-to-use gel eyeliner that glides on effortlessly for customized looks. The creamy, skincare-infused formula is enriched with skin-conditioning ingredients that deliver blendable, high-performance color that’s comfortable to wear. Includes a built-in sharpener for ultimate precision with every use!

The ultimate day-to-night collection featuring a six-pan eyeshadow palette with versatile smoky-hued shadows (both mattes and shimmers), a smudge-proof black eyeliner pencil, and a mini mascara that holds curl all day. Takes you from your 9am presentation to 7pm drinks without a touch-up.

Includes: 

Glossy Lip Tint Plumping Tinted Lip Oil 

4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer 

Silky Tint Creamy Multitasking Stick with Peptides