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4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Why You'll Love It:

✔ Dual applicator: pump + doe foot

✔ Matte, full-coverage finish

✔ Skincare-infused with Ceretin Complex

✔ Shields skin from blue light & pollution

✔ Clean, vegan & cruelty free

How to Use:

For Foundation: Pump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.

For Concealer: Use the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.

Consumer Study:

✔ 100% said coverage looked flawless all day

✔ 97% agreed it didn’t cake or settle into lines

✔ 93% said skin felt more hydrated after use

✔ 90% agreed complexion appeared smoother over time

Finish & Coverage:

✔ Texture: Longwear Hybrid

✔ Finish: Natural, Matte

✔ Coverage: Breathable, Medium-to-Full

FAQs:

Is this foundation safe for sensitive skin? Yes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.

Can I layer this foundation with primer and setting spray? Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.

Does it transfer or wear off during the day? It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.

Is SPF included? No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.

Simplify your beauty routine with the natural-looking coverage of our famed, multipurpose 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation and broad spectrum SPF 20 protection all-in-one! Blurring the line between skincare and makeup, this Broad Spectrum SPF 20 enhances the look of your complexion, preps your skin, helps protect you from the sun and boosts hydration. This innovative 4-in-1 formula infuses the skin with powerful hydrators and proven correctives, including Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Use this tinted moisturizer alone for a one-step, ultra-natural-looking—never cakey—finish or as a hydrating, broad-spectrum base for mineral makeup application.   

Benefits:

• 4-in-1: Moisturizer, primer, SPF 20, tint
• Mineral SPF 20 for clean protection
• Ceretin Complex improves skin over time
• Lightweight, breathable sheer-to-medium coverage
• Hydrates & soothes with aloe & squalane
• Clean, vegan & cruelty free

How to Use: 

Step 1 - Swipe: Warm a pea-sized amount between fingertips and apply to clean, moisturized skin.

Step 2 - Blend: Apply evenly to clean skin with fingertips, brush, or sponge. Wear alone for a natural glow or under foundation as a hydrating base.

Step 3 - Glow: Build light coverage or layer for more staying power. *Apply evenly 15 minutes before sun exposure and reapply every two hours as needed.

Finish & Coverage:

✔ Texture: Creamy Tinted Hydrator

✔ Finish: Dewy, Hydrating

✔ Coverage: Radiant, Medium Coverage

FAQs:

Is PÜR Tinted Moisturizer non-comedogenic? Yes—formulated without clogging ingredients and fully dermatologist-tested.

Can I use it under powder or alone? Yes—wear it solo for dewy, fresh skin, or layer with PÜR Pressed Powder if you prefer more control or matte finish.

How do I reapply on the go? Apply with fingertips or blending sponge and use a water‑resistant SPF over it for extended wear.

Does it feel greasy or heavy? Most userss say the formula feels weightless and breathable—great for daily wear and warmer climates.

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Expert Foundation Application

Powder Partner

The Chisel Brush is a professional makeup brush designed exclusively for the flawless application of PÜR's 4-in-1 Pressed Mineral Makeup Foundation; however, it also works well with other PÜR powders.

Meet your everyday multitasker: PÜR’s 4-in-1 Skin Tint is more than makeup—it’s daily skin defense with breathable, radiant coverage. This serum-like skin tint with mineral SPF helps hydrate, protect, and visibly improve skin over time so your complexion looks as healthy as it feels.

Why you’ll love it:

• Mineral SPF Protection – Broad-spectrum, non-nano zinc oxide shields skin instantly—no wait, no greasy residue.
• Serum-Like Tint, Not Heavy Makeup – Lightweight, breathable tint that melts into skin, evens out tone and provides a natural, radiant finish that feels like skin.
• Skin-Improving Ingredients – Powered by brightening Niacinamide, barrier-supporting Ceramides, and gentle Retinol from our exclusive Ceretin® Complex.
• Clean & Reef-Safe Formula – Breathable, non-comedogenic, and suitable for sensitive skin.

Benefits:

• Broad-spectrum mineral SPF 50+ serum
• Lightweight, breathable, sheer-to-buildable coverage
• Leak free, travel friendly packaging
• Non-comedogenic, hypoallergenic & dermatologist tested
• Calms and nourishes with 96% skincare ingredients
• 80-minute water & sweat resistance

What it does: This skin-first tint delivers the ease of a lightweight serum with the benefits of mineral sun protection. It blurs and balances skin tone while delivering long-term skincare benefits. With every wear, it helps smooth texture, brighten tone, and support your skin barrier—making it the perfect choice if you want a skin tint with SPF that goes beyond basic coverage.

Consumer Study:

✔ 100% said coverage looked natural

✔ 100% agreed the finish was balanced— not too matte or too dewy

✔ 98% said their skin felt moisturized

✔ 96% said it wore comfortably all day

How to Use: SHAKE WELL BEFORE USE. Apply a quarter-sized amount using 
fingertips, sponge, or brush.

Finish & Coverage: 

Texture: Serum-Infused Tint

Finish: Natural & Skin Like

Coverage: Sheer-to-Medium

FAQs:

Why should I use a Skin Tint with SPF 50+? SPF 50+ blocks about 98% of UVB rays—offering significantly more protection than SPF 30—and helps prevent sun damage, premature aging, and loss of skincare benefits from UV exposure. With PÜR’s 4-in-1 Skin Tint, you get that high protection in a lightweight, breathable formula you’ll actually want to wear daily.

Do I need to shake the Skin Tint before using it? Yes — we recommend giving the tube a quick shake before each use. This helps blend the mineral pigments and skincare actives for an ultra-smooth texture, even coverage, and a beautiful, skin-like finish every time.

Will this replace my sunscreen? Yes—if applied in the recommended amount for SPF protection. The 4-in-1 Skin Tint SPF 50+ is a mineral sunscreen that provides ~98% UVB ray protection, so it works as both your sun protection and complexion product in one step.

How do I find my perfect shade in the 4-in-1 Skin Tint? Our 8 adaptable shades are designed to flex across multiple skin tones. Start by identifying your undertone—pink, golden, or neutral—and choose the closest match to your depth. If you’re between two shades, we recommend going slightly lighter for winter and slightly deeper for summer. You can also use the Find My Shade tool above.

Is the 4-in-1 Skin Tint suitable for sensitive skin? Yes. The formula is dermatologist-tested, hypoallergenic, and non-comedogenic. It uses 100% non-nano zinc oxide for broad-spectrum protection and contains soothing ingredients like Allantoin and Niacinamide to calm and hydrate — making it safe for sensitive skin.

I've heard retinol and SPF shouldn't be used together. Is it safe in this formula? Yes. Our retinol is encapsulated within our exclusive Ceretin Complex (retinol + ceramides), which stabilizes and buffers its release. This makes it gentle enough for daily wear, even in an SPF formula. The mineral sunscreen protects your skin from UV damage while the encapsulated retinol works gradually to smooth and improve skin texture — so you get the benefits of both without irritation.

Is the 4-in-1 Skin Tint water resistant? While this formula is designed to grip the skin and stay put during light sweating or humidity, we still recommend reapplying every 2 hours and after swimming, towel drying, or excessive perspiration to ensure full SPF protection.

Is the packaging travel friendly? Yes. The Skin Tint comes in an airtight, mess-free squeeze tube that helps keep active ingredients fresh and effective from first use to last. The precise tip lets you control exactly how much product you dispense — no drips, leaks, or waste. It’s compact enough for your bag and TSA-friendly for travel.

Long Luxe Lashes Take your lashes to the extreme with PÜR's mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout colour with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy — even in tough inner corners! Now, that's a stroke of genius.

Sculpt and define your complexion and give skin an instant flush of color with the Silky Tint Creamy Multitasking Blush Stick with Peptides. The creamy, 2-in-1 Peptide-infused formula seamlessly applies, and blends into skin for a natural, healthy looking glow with an ultra-creamy finish. 

Net Wt. 0.21 Oz / 6 g

Shades:
NEW Sparkling Rosé (Shimmering Rose)

Berry Best (Soft Berry)  

Coral Cosmo (Light Coral) 

Flawless-looking skin can easily be yours. Neutralize the look of dark circles, age spots, freckles and uneven skin tone with perfectly peach-toned Dark Spot Corrector that is universally flattering. The perfect prep for makeup, this vegan-friendly Correcting Primer can help brighten and firm the skin's appearance for an instant youthful-looking glow that lasts. The lightweight, silky formula glides on effortlessly to smooth away the look of lines and minimize the appearance of pores with clinically proven skincare technology like our hydrating Ceretin Complex and soothing Aloe Vera. Great for all skin types, Correcting Primer Dark Spot Corrector indulges your skin while creating a canvas for your makeup. It's the same formula you've always loved, but with a fresh, new, modern look.

Instantly brighten and firm the skin’s appearance, while neutralizing the look of redness from breakouts, irritation and more in one simple step. Cruelty-free Correcting Primer Redness Reducer features a green hue that has been proven to offset the look of redness and uneven skin tone. Great for all skin types, the primer acts as a silky canvas for flawless makeup application… it’s the perfect daily prep to cancel out your complexion concerns. The vegan-friendly, color-correcting Redness Reducer Primer is a multitasking hero. Infused with our proprietary Ceretin Complex, Correcting Primer Redness Reducer helps create a more uniform-looking skin tone and helps disguise pores. It’s the same formula you’ve always loved, just with a fresh new look!