How to Create the Pür-fect Smoky Eye

Wednesday, September 10, 2008 | COLUMN: Tips & How-Tos

Classic yet modern, both elegant and edgy, the smoky eye is arguably the coolest thing that you can do with your makeup for fall. And this season, the beauty staple has returned with a street-chic, everyday appeal that’s great for day or night. Follow these simple steps to achieve the most fashionable of all eye looks.


What’s Your Best Cut?

Tuesday, September 09, 2008 | COLUMNS: Tips & How-Tos, Uncategorized

Finding the Right Hairstyle for Your Face


Get a FREE Brow Perfection Kit from Pür Minerals

Monday, September 08, 2008 | COLUMN: Promotions

Did you ever think you could achieve the look of perfect brows? With the Brow Perfection Kit you can. Starting today, receive a FREE Mineral Brow Perfection and Eyebrow Brush with any purchase of $35 or more!


Scents for the Season: The Best Fall Fragrances

Friday, September 05, 2008 | COLUMNS: Tips & How-Tos, Uncategorized

The days of summer are winding down. That means it’s time to trade in your airy, summery fragrance for a fall scent with a little more edge. Here are our top picks for the season of romance and sophistication.


The Beauty Diet

Thursday, September 04, 2008 | COLUMNS: Tips & How-Tos, Uncategorized

Taking care of your skin isn’t just about which daily moisturizer you use or what kind of eye cream you put on at night. Rather, skin fitness speaks to all of your lifestyle choices—and that includes the foods that you eat. A well-balanced diet not only contributes to the health of your heart, but it helps you achieve a smooth, radiant complexion, so that you can look and feel your best.


What’s All the Buzz About Foundation Primer?

Wednesday, September 03, 2008 | COLUMN: Things We Love

Lately, foundation primers seem to be popping up more frequently at cosmetic counters, beauty boutiques and salons. Although primers are relatively new to the beauty scene, they’ve already secured a pretty solid following. You may be asking yourself, “How does it work? Do I need a primer? Which one should I choose?” Well not to worry, here’s a quick how-to guide complete with everything you need to know about primers.


Last Chance for Labor Day Savings!

Tuesday, September 02, 2008 | COLUMN: Promotions

Today is your last chance to save big on beauty essentials from Pür Minerals!


How to Keep Your Summer Glow

Monday, September 01, 2008 | COLUMN: Tips & How-Tos

Labor Day may be the unofficial end of summer, but that doesn’t mean you have to say goodbye to that perfect tan you worked so hard on all season. Here are a few tips on how to get a gorgeous, sun-kissed glow year round.


Ask Joli: Take Your Look from Day to Night

Friday, August 29, 2008 | COLUMN: Tips & How-Tos

You’ve got questions, Joli Baker has answers. Read on for advice from the Pür Minerals president and get the beauty scoop—pür and simple.


New Social Commerce Features on

Thursday, August 28, 2008 | COLUMN: Campaigns

I am really excited to announce that we rolled out 2 new features on Pü today. The first is an enhanced ratings and review system.  We know you rely heavily on product reviews when making a buying decision, so we wanted to facilitate that process. In addition to writing standard reviews, we have added product ratings and review profiles that include things like age and skin type. You can even upload pictures and videos with your reviews! Head on over to Pü and tell the world how much you love your favorite Pür Minerals products!