Go Ahead, Get a Little…

Monday, March 02, 2009 | COLUMNS: Things We Love, product highlights

Today, Pür introduces the latest (and long-awaited) addition to its NEW Pür Rocks On Collection: Get a Little self-tanning lotion.


This Weekend Only – Get Your Pür Essentials

Friday, February 27, 2009 | COLUMN: Promotions

Starting today, you can get the Pür Essentials Kit, featuring a collection of makeover must-haves—at a fraction of the price! Beautify your eyes, lips and cheeks and create a complete look in minutes.


Supplemental Skin Care

Thursday, February 26, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

While most of us are aware of the internal benefits of dietary vitamins, the external benefits on the skin are just as dramatic and well-documented. More than just a beautiful surface, our skin is a reflection of our overall health. As a result, when the body is poorly nourished, the skin often suffers. By supplementing the skin’s specific nutritional needs, we can better account for the dietary deficits that can compromise our complexions. Here are a few things that every skin needs for a healthy radiance:


Creating Captivating Cat Eyes

Wednesday, February 25, 2009 | COLUMNS: Tips & How-Tos, application tips

Few eye looks are as seductive as the sultry cat eye. In addition to the requisite tools—gel eyeliner (black), a flat eyeliner brush and mascara—you’ll need a healthy dose of confidence to own this classic runway look.


Oscar-Winning Style

Tuesday, February 24, 2009 | COLUMNS: Around Town, film

The stars shone bright Sunday night at the 81st Annual Academy Awards. Here are our picks for leading ladies of the evening.

Angelina JolieAnne-hathaway

Wearing a strapless, sweetheart neckline gown by Elie Saab, Angelina Jolie did not disappoint the crowd outside of Hollywood’s Kodak Theater. Jolie donned a vibrant pair of emerald earrings and cocktail ring to give a punch of color to her signature black frock.


Pür Rocks On…Introducing More NEW Spring Products

Monday, February 23, 2009 | COLUMNS: Things We Love, product highlights

Pür brings you more depth, dimension and drama with these latest additions to our NEW Pür Rocks On Spring 09 Collection.


Pür Minerals Around the Web

Friday, February 20, 2009 | COLUMNS: Campaigns, news

Hello beauty lovers!
Some truly awesome reviews have popped up around the web recently that we just had to share. Check out where we’ve been spotted:


Pür in the Spotlight: Get this Season’s Most Polished Look

Thursday, February 19, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Pür Minerals Eye Defining Pencil in Polished Stone makes a shining appearance in this week’s edition of OK! Weekly. The issue, which just hit stands yesterday, features our luscious, long-wearing eyeliner in an article called “Behind the Scenes in the American Idol Makeup Chair.” EyePencil_PolishedStone


NEW Spring Must-Have PLUS a FREE GIFT from Pür Minerals

Wednesday, February 18, 2009 | COLUMN: Promotions

Part of the NEW Pür Rocks On Spring 2009 Collection, Pür Minerals presents its latest must-have beauty addition: Pür Intensity Gel Eyeliners.

Can You Handle the Intensity?
Pür Intensity gel liners deliver the precision of liquid eyeliner in the ease of a gel formulation. This silky, smudge-proof, waterproof formula provides maximum wearability with colour that glides on smooth and lasts all day without fading or creasing. Available in two intense colours: Carbon and Coffee Quartz.


How to Reduce Puffy Eyes

Monday, February 16, 2009 | COLUMNS: Tips & How-Tos, application tips

Between stress, lack of sleep, poor diet and genetics, under eye puffiness is a fairly common skin condition. But just because it’s common, doesn’t mean the situation is hopeless. From skin care solutions to lifestyle choices, there are plenty of ways to help reduce puffy eyes. Here are a few tips:


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