Trend Watch: Aquatic Eyes

Wednesday, June 24, 2009 | COLUMN: Tips & How-Tos

Shutterstock_14221186 Eyes in lagoon hues of blue, green and turquoise are a top trend this season, and the vibrant, fun-loving look is a refreshing departure from winter’s smoky, chrome-plated lids. Perfect for a day at the beach or those sultry summer nights, marine colours can be as bright and bold or as light and breezy as you make them—it’s all in the application. Best of all, deep-sea shades work with almost every skin tone. Here are a few tips and tricks to help you create this mermaid-inspired look and make a splash this summer.


Staying Sun Smart and Radiant

Monday, June 22, 2009 | COLUMNS: Pur Teen, Tips & How-Tos

Shutterstock_24395872 This past weekend marked the official start of summer. For me, this time of year always brings to mind happy memories of weeks spent at my grandparents’ beach condo. But the more I read about the dangers of UV rays and the shortcomings of generic sunscreens, the more I look back on past summers in shock. Growing up, sunscreen was reserved for two things: the beach and the pool. My parents bought it at the drugstore when it went on sale just before Memorial Day and kept it in a beach bag with all our towels and pool passes. Bottles were replaced only when they were completely empty, and since they only saw the light of day (no pun intended) during the summer months, it wasn’t uncommon for a bottle of Valu Block 30 to complete a full presidential term before retiring. (The idea that sunscreen had any sort of a shelf life eluded us.)


Protect Your Pout

Friday, June 19, 2009 | COLUMN: Promotions

KSP_843 Get luscious lip protection with a splash of summer colour! Today Only, you can get our Mineral Lip Tint Trio Kit, featuring 3 gorgeous lip tint shades with SPF 15.


How to Get Rid of Dark Circles

Thursday, June 18, 2009 | COLUMN: Tips & How-Tos

Shutterstock_853393 Between stress, lack of sleep, poor diet and genetics, dark under
eye circles are a fairly common skin condition. But just because
they’re common, doesn’t mean the situation is hopeless. From makeup
and skin care solutions to lifestyle choices, there are plenty of ways to help
minimize under eye circles.


Summer Fashion Forecast

Wednesday, June 17, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

Lynnette_coat The shorter sleeves and brighter shades make it official—summer is here (okay, maybe not officially, but close enough.) That means it’s time for fresh, fabulous summer fashion. At Pür, we’ve scoured the beauty rags and scoped the web buzz for the hottest trends to be on lookout for in the summer of ’09. Here’s what we found:


Pür Minerals June 2009 Newsletter

Monday, June 15, 2009 | COLUMN: Campaigns

Ashley-sitting Barely-There Beauty

Summer beauty is all about keeping things light and low maintenance. Let your makeup reflect the carefree feel of the season. From barely-there foundation to shimmery shadows, here are a few tips from Pür Minerals on how to lighten up and rock summer’s chic, less-is-more look.


Fresh Summer Scents

Friday, June 12, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

Perfume_girl Nothing says summer like sun-kissed skin, sandals, swimsuits and shades. But what good would all of those be without a sexy, refreshing summer fragrance to complete your look. From the latest concoctions to the irreplaceable classics, here are our favorite perfumes for the season.


From the Kitchen to the Beauty Counter

Thursday, June 11, 2009 | COLUMN: Tips & How-Tos

Ingredient Close-Up: Olive Oil


Get Ready for Summer with Pool-Proof Colour

Wednesday, June 10, 2009 | COLUMN: Promotions

Sapphire_878147000065 Today only, get $10 Off when you buy any two Mineral Eye Defining Pencils! These state-of-the-art, smudge-proof, waterproof pencils are our top pick for pool season.


Gotta Wear Shades

Tuesday, June 09, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

Next to a great pair of shoes and a fabulous bag, sunglasses are the
ultimate fashion accessory. Not only do they protect your eyes from harmful UV rays,
but they can put the finishing touches on any outfit. But with so many
colors, shapes and sizes to choose from, how is a gal to know how to
pick the right shades?


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