Spring is in the Air

Wednesday, March 11, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

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Check out these top picks for the season’s lightest and loveliest spring fragrances.

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Enter to WIN Your FREE Pür Rocks!

Tuesday, March 10, 2009 | COLUMN: Promotions

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The highlight of the NEW Spring 09 collection from Pür Minerals, Pür Rocks are featured in the April issue of Lucky magazine, on stands now. Check out these must-have 3-dimensional micronized minerals in the “Lucky Breaks” sweepstakes for a chance to WIN your own setLucky
PLUS a Pür Minerals Blush Brush for FREE

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Go for the Gold

Monday, March 09, 2009 | COLUMN: Tips & How-Tos

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For me, the start of spring brings to mind three things: warm weather, longer days and gold eye shadow. As a gilded lid enthusiast, I love the way this ultra-wearable beauty trend awakens the complexion and looks great on all skin tones. This season, turn to eye shadow shades of champagne, golden yellow and deep bronze for a sophisticated, up-to-the-minute spring look.

A Softer Smoky Eye

Just because winter is over doesn’t mean you have to ditch your favorite smoky eye look. Swap those darker hues of onyx and charcoal with rich gold and bronze shadows for a softer take on the classic smoky eye. Lighter, brighter shades of gold eye shadow are more versatile and wearable—perfect for the office or an evening out.

How to Apply Gold Eye Shadow

1. Start by creating a base with an eye primer, such as Mineral Eye Prep by Pür Minerals, to ensure flawless eye shadow application with a long-lasting look.
2. Next, use an Eye Shadow Brush to sweep a pale, shimmering yellow or taupe shade over the entire lid up to the brow bone. Pür Pick: Pressed Mineral Shadow in NEW Sunlit GypsumSunlit-Gypsum


3. To create more depth and dimension, use a Crease Brush to blend a deeper, gold shade into the crease of the eye and work toward the outer corners. Pür Pick: Gold Dust Shadow
4. Follow with a lighter, sparkling gold or champagne to add highlights. Dab a tiny bit of the shadow onto the inner corners of your eye and just under the brow bone. Pür Pick: Pressed Mineral Shadow in Champagne Citrine
5. Add definition by applying a gel liner (brown shades work best with this look) to the lash line. Start at the inner corner of the eye and work your way outward with short strokes. Lightly smudge the colour to create a blended, smoky effect. Pür Pick: Pür Intensity gel eyeliner in Coffee Quartz
6. Finish the look by applying a coat of Triple Impact Mascara to lengthen, thicken and curl your lashes.

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Spring into Shape

Friday, March 06, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

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Springtime is almost here (and not a moment too soon), and that means sun, skin and spring fashion! Worried that a less-than-kind winter might limit your wardrobe options? Fear not! Pür’s got the answer to get your body warm weather-bound in no time. Did somebody say sun dress?

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Tune into Pür TV!

Thursday, March 05, 2009 | COLUMN: Campaigns

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Ask Joli: When to Replace Your Brushes

Thursday, March 05, 2009 | COLUMN: Tips & How-Tos

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You’ve got questions, Joli Baker has answers. Read on for advice from the Pür Minerals president and get the beauty scoop—pür and simple.


Q: How often should I replace my makeup brushes?
–Stephanie, Alpharetta, GA

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Pür Wins at the Shoppies!

Wednesday, March 04, 2009 | COLUMN: Campaigns

We’re thrilled to announce that Pür Minerals was recently honored as the “Favorite Makeup Line” at The Shopping Channel’s 2nd Annual Shoppie Awards! The award-winning beauty brand beat out Smashbox, Bare Minerals and Laura Geller as the TSC viewers’ top choice. 

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Spring 2009 Fashion Trends

Tuesday, March 03, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

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Attention all fashionistas: spring is in the air! After scouring the runways and consulting our Pür Minerals beauty experts, we’ve come up with these top picks for the most wearable spring trends of 2009.

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Go Ahead, Get a Little…

Monday, March 02, 2009 | COLUMN: Things We Love

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Today, Pür introduces the latest (and long-awaited) addition to its NEW Pür Rocks On Collection: Get a Little self-tanning lotion.

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This Weekend Only – Get Your Pür Essentials

Friday, February 27, 2009 | COLUMN: Promotions

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Starting today, you can get the Pür Essentials Kit, featuring a collection of makeover must-haves—at a fraction of the price! Beautify your eyes, lips and cheeks and create a complete look in minutes.

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