
It’s almost funny: the more our fascination with natural beauty products grows, the more benefits we seem to “discover,” as if artificial chemicals and additives have plagued us from the very start. The homegrown ingredients and remedies we once considered “traditional” have since become par for the course in this brave, new, chemical-free world. Who ever thought that treating something as natural as say, hair, with natural products would be so beneficial?
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Now that we’re well into 2009, we can look back at the plethora of styles to grace the runways last year and reflect, “What was I thinking?” From the intensely unflattering to the inexplicably bizarre, here are the worst fashion trends of 2008:
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Monday, January 26, 2009
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Promotions

Starting today, you can cozy up to these FREE, full-size winter wonders with a minimum purchase at PurMinerals.com.
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Friday, January 23, 2009
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Campaigns
Well, we’ve certainly had a fantastic start to the New Year these past few weeks!
Several lovely beauty bloggers highlighted Pür products as their top picks for 2008 and new must-haves for 2009:
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Thursday, January 22, 2009
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Things We Love

Meet the NEW Maximum Coverage Brush!
Pür Minerals presents the latest (and possibly greatest) addition to its Pür Professional Brush series. The NEW Maximum Coverage Brush is a firm, flat brush designed for expert concealing and superior coverage of those hard-to-reach
areas. And like all Pür Professional Brushes, this beauty is made of all-natural, cruelty-free goat, sable and pony hair.
So, why do you need it?
This small wonder gives skin a flawless, airbrushed effect, providing maximum coverage with minimum effort. Tackle dark under eye circles, discolorations, blemishes and broken capillaries and uneven skin tone with one must-have beauty tool.
How to use it:
The Maximum Coverage Brush is ideal for use with our bestselling Colour Correcting Primers in Peach and Green. Just squeeze a dime-sized drop of the foundation primer onto the brush and sweep evenly over skin, focusing on problem areas. With its top-notch concealing capabilities, It’s also great for precise
application of the award-winning 4-in-1 Pressed Mineral Makeup.
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Wednesday, January 21, 2009
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Campaigns

Bye Bye, Dry Winter Skin
Shed your winter woes with these pure and simple beauty solutions for enviably smooth skin all season long.
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Tuesday, January 20, 2009
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Things We Love

We’ve polled our own fabulous Pür Minerals employees to find out their absolute must-have, stranded-on-an-island-and-can’t-live-without products. Check out our top Pür picks and why we love them so much.
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Whether you’re cozying up to a crackling fire with that special someone or bundling up to hit the town, a sultry perfume is a sure-fire way to heat up those cold winter nights. Here are a few of our Pür Minerals beauty experts’ favorite winter scents.
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Friday, January 16, 2009
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Things We Love

From hybrid cars to energy-saving light bulbs, the “green” movement is coming home in a big way. For those wishing to cut back even more on their carbon footprint (and their electricity bill), Beverly Hills-based Barbar Artist, Inc. suggests starting at the top…of your head.
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Thursday, January 15, 2009
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Things We Love

Until recently, bar soap was always an afterthought to me. Sure, I’d go out of my way to find the most nourishing, aromatically enticing body scrubs and butters, but as far as I was concerned, bath soap was always something best bought in bulk from the supermarket. I had no use for the fru fru, seashell-shaped soap sets I received every Christmas (which were always re-gifted), the words “French milled” meant nothing to me and my idea of “guest soap” meant replacing the slivers that had fused together with a fresh bar.
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