My Fair Lady

Wednesday, December 09, 2009 | COLUMN: Tips & How-Tos

Makeup Tips for Light Skin

you have naturally porcelain skin, or just a case of seasonal paleness,
here are a few tips to help keep fair skin looking luminous and lovely
all winter long.

SKIN: A protective day cream is a must for those with light skin tones. Choose a moisturizer with a double-digit SPF, such as Pür Minerals Day Renewal Complex SPF 20,
to help block harmful UV rays and preserve skin’s health. Exfoliating
regularly, especially during the winter, will help fair skin maintain
that supple, milky radiance.

: Since discolorations tend to reveal themselves more on lighter skin, try prepping skinPorcelain_878147000455
for makeup application with a colour correcting foundation primer.
A green-tinted formula will help to even out the skin tone and offset
any redness or imperfections, such as under eye circles or blemishes.


Looks That Thrill

Friday, November 20, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Copy-of-iStock_000000745000 Looking to add a little mystery to your winter wardrobe? Then pick up the December edition of Trend, W magazine’s fashion and beauty supplement, for expert tips on adding some classic intrigue to your year-end look. In an article called “Hitchcock Hip,” beauty editors hearken back to a bygone era where femme fatales lit up the silver screen and nothing was quite as it seemed. Forget flapper chic, this winter’s to-die-for look is smart and sophisticated with an edge (and an alibi).


Holiday Kits to Charm and Inspire

Friday, November 13, 2009 | COLUMN: Promotions

Perfect Gifts for Those Who Make Life Beautiful!


How to Get Party Pür-fect Cat Eyes

Wednesday, October 28, 2009 | COLUMN: Tips & How-Tos

Few eye looks are as seductive as the sultry cat eye. Whether worn alone or with a costume, this evocative eye look is total drama. In addition to the requisite tools—gel eyeliner (black), a flat eyeliner brush and mascara—you’ll need a healthy dose of confidence to own this standout party favorite.


Get this Season’s NEWEST Scene-Stealers!

Thursday, October 22, 2009 | COLUMN: Promotions

Unwrap Pür Joy with New Holiday Must-Haves and Stocking Stuffers!


Now That’s Waterproof

Monday, October 19, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Our Mineral Eye Pencil is Put to the Ultimate Aquatic Test


October is National Breast Cancer Awareness Month

Thursday, October 15, 2009 | COLUMNS: Campaigns, Things We Love, Tips & How-Tos, Uncategorized

Pink_ribbon Breast cancer is the most common cancer in women in the United States and the second leading cause of female cancer death. The American Cancer Society (ACS) expects 192,370 new cases to be diagnosed this year alone. However, for those cases detected early enough, there’s encouraging news—the disease is highly treatable, with over 2.5 million survivors living in the United States today. That’s why we, at Pür Minerals, urge you to get checked and get active in the fight against this malicious disease.

Check Yourself

While regular self-checking is always encouraged, it’s no substitute for clinical screening, which can detect the disease in its earliest (and most treatable) state. In addition the month’s numerous charity and awareness events, October is also host to National Mammography Day. On the third Friday of the month (October 16 for 2009), many radiologists provide free or discounted mammograms. To find a location near you visit the Associated College of Radiology.


FREE GIFTS with Wish List-Worthy Kits!

Friday, October 09, 2009 | COLUMN: Promotions

Color-by-Numbers-and-Gift-B Jumpstart your holiday shopping with perfectly packaged beauty basics. Starting today, purchase any Pür Minerals Kit and receive a FREE satin drawstring bag and a Pür Beauty in Numbers Eye Palette!


Balancing Lip and Eye Looks

Thursday, October 01, 2009 | COLUMN: Tips & How-Tos

Ever notice how some women look overly made up while others seem naturally accentuated? Creating the perfect look truly is a balancing act. When we look at someone’s face, we tend to focus on one feature at a time (usually the eyes or mouth). Hence, one of the biggest—and most common—makeup faux pas is playing up too many features at one time. Pairing dramatic eyes with loud lipstick makes the face look busy and creates a sense of confusion that’s anything but flattering. Even when glamming it up for an after hour get-together or a night on the town, remember that balance is key.


Get a Little Wins Natural Health Beauty Award

Thursday, September 24, 2009 | COLUMN: Campaigns



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