Wearing White After Labor Day

Thursday, September 03, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

While it’s been long said that you shouldn’t wear white after Labor Day, the origin of this fashion faux pas is shrouded in mystery. Originally intended only for dress shoes and pumps, at some point the “rule” was extended to include all white clothing. However, as newer generations of fashionistas continue to push the envelope, many are questioning the shelf life of this once summer-only color. Here’s the scoop on this white-hot topic:


Fab Fall Hairstyles

Wednesday, September 02, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

PurMinerals-Fall-09-Model_2 What better way to complement your chic new fall wardrobe than with a fresh, new hairstyle for fall? Check out these fabulous ‘dos for a few quick, easy ways to give your locks a luscious makeover.


How to Design the Perfect Smoky Eye

Tuesday, September 01, 2009 | COLUMN: Tips & How-Tos

Eye_color Classic yet modern, both elegant and edgy, the smoky eye is arguably
the coolest thing that you can do with your makeup for fall. And this
season, the beauty staple has returned with a street-chic, everyday
appeal that’s great for day or night. Follow these simple steps to
achieve the most fashionable of all eye looks.


Fall 2009 Fashion Trends

Thursday, August 27, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

Sky-High Boots
Boots have always been a staple for fall, but this season, designers are taking it to a whole new level with over-the-knee and thigh-high boots going mainstream. From stylish suede to luscious leather, this sexy trend is available in a variety of heel sizes and colors. Tip: Avoid chunky heels and patent finishes, which can look too over the top.


Fall Fragrance Guide

Wednesday, August 26, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

Perfume_girl The days of summer are winding down. That means it’s time to trade in your airy, summery fragrance for a fall scent with a little more edge. Here are our top picks for the season of romance and sophistication.


Get Fall’s Hottest Looks

Tuesday, August 25, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

 See how to get fall’s hottest runway looks with our expert application how-to videos.Be the Expert!


Pür Minerals August 2009 Newsletter

Wednesday, August 19, 2009 | COLUMN: Campaigns

Ashley_newsletter Refresh Your Look
With summer on its way out, now is the time to refresh, revitalize and put a new spin on things for the new season. From the latest fall runway trends to the season’s tried-and-true beauty staples, we’ve got the scoop on how to spice things up and add some life to your look—without breaking the bank.


A Lesson in Lashes

Tuesday, August 18, 2009 | COLUMN: Tips & How-Tos

There once was a time when I wouldn’t be caught dead wearing false
eyelashes. Despite the fact that I have relatively short lashes with
virtually no natural curl, I thought the whole idea was a little
costumy. Well, ladies and gentleman, I take it all back. During a
recent trip to the mall, I sucked it up and decided to enter the bold
world of fake lashes. My conclusion: If you think that false eyelashes
are ridiculous, think again!


Get the Look: No Makeup Makeup

Monday, August 17, 2009 | COLUMN: Tips & How-Tos

Purminerals080917 You remember that classic makeup motto, less is more. Well, for those of us who weren’t born with a flawless complexion, there’s the no makeup makeup look. Here are a few quick and easy tips on how to lighten up and rock your barely-there beauty.


Back to School Beauty Tips

Friday, August 14, 2009 | COLUMN: Tips & How-Tos

KSP_999_117 So, you spent the summer sleeping in late and slacking off…well,
maybe that was just us. But whether you were visiting friends, working
hard at your job or traveling the world, the reality is setting in:
school is back in session. Here are a few simple beauty tips to help
you get back into the swing of things and look great for the school


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