Make Every Day a Wear Red Day

Tuesday, May 18, 2010 | COLUMNS: Promotions, Things We Love

Red_ruby_878147002525 While National Wear Red Day (February 5) has come and gone, you can show your continued support for women’s heart health with Pür Mineral’s Red Ruby Mineral Shea Butter Lipstick. Not only is this matte berry red shade loaded with lip-loving shea butter, aloe vera, jojoba oil, lycopene extract and vitamin E but it also helps to make a difference—with 75% of the proceeds donated to the American Heart Association’s Go Red For Women® movement.

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Summertime Girl

Friday, May 14, 2010 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

2010 Summer Trend Report

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May is Skin Cancer Awareness Month

Wednesday, May 12, 2010 | COLUMN: Around Town

Shutterstock_16269322 As the sun-soaked days of summer draw near, it’s only appropriate that we turn our attention to one of the most pervasive (and preventable) threats to our health and well-being—skin cancer. Largely caused by overexposure to the sun, instances of skin cancer have increased 350 percent over the past decade and a half, according to the Skin Cancer Foundation. However, for as daunting as that fact may be, there is a silver lining—more people than ever are aware of the danger of UV exposure and are taking the necessary steps to safeguard their skin.

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Give Mom a Gift that (Really) Keeps on Giving

Wednesday, May 05, 2010 | COLUMN: Things We Love

Shutterstock_286396 May is a busy month. With school wrapping up, vacations being planned (or taken) and warm weather to enjoy, the days have a funny way of flying by. If you’re one of the millions who let Mother’s Day slip under the radar until now, fear not. Pür Minerals has got your last-minute gift alternative to the ubiquitous floral bouquet.

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We Have a Pür Prom Winner!

Monday, May 03, 2010 | COLUMNS: Around Town, Campaigns, Promotions

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Pür Minerals is proud to announce Morgan M. as the winner of its first ever Pür Prom Makeover Contest! A senior at the Gwinnett School of Mathematics, Science and Technology in Duluth, GA, Morgan and two of her closest friends received a complimentary at-home makeover from Pür professional artist Tamra Compton before arriving at their April 24 prom in high style.

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Faves, Freebies and Gifts for Mom

Friday, April 23, 2010 | COLUMN: Promotions

For a limited time, spend $20 or more on purminerals.com and receive full-sized beauty favorites FREE! Start with your favorite lip gloss shade and complete the look with our award-winning Triple Impact Mascara and rave-reviewed Live, Love, Laugh trio. The more you spend, the more you get! PLUS, give mom a gift she’s sure to love with Pür’s limited edition Mother’s Day kits.
Lip-Gloss-for-$20

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Pür Minerals Celebrates Earth Day

Thursday, April 22, 2010 | COLUMNS: Around Town, Things We Love

IStock_000000240452_L2 April 22, 2010 marks the 40th anniversary of Earth Day, a day set aside to raise awareness of the beauty and fragility of the world we all share and address the myriad concerns that threaten it daily. As cities worldwide “go green” with energy-saving initiatives and eco-friendly events, Pür proudly joins the cause, today and every day.

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Has Pollen Got You Bawlin’?

Monday, April 19, 2010 | COLUMNS: Things We Love, Tips & How-Tos

So, I don’t know how everybody across the US is coping with allergy season, but here in Atlanta the pollen is out of control! We’ve had the rainiest winter I’ve ever seen,  and as a result, Shutterstock_3062902spring has most definitely sprung, flinging yellow dust all over my cat, my car and my face.  As I write today, I am staring out the window I can see from my desk, just hoping for rain to wash this mustard monstrosity away.Until then, we have to deal with all the nasty symptoms of seasonal allergies, including my focus point of the day, eye irritation.

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Pür Minerals 4-in-1 featured in Elle magazine

Tuesday, April 13, 2010 | COLUMN: Campaigns

Elle Cover Need a killer look in no time? The beauty experts at Elle have got you covered. In an article titled “Three-Minute Face” in this May’s edition of Elle magazine, a panel of 24 independent beauty experts from L.A. and NYC break down the three beauty must-haves for the chronically rushed.

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Get a (Sun-Free) Golden Glow

Thursday, April 08, 2010 | COLUMN: Things We Love

Last week marked the first time this year that the temperature in Atlanta hit the 80 mark for more than two days in a row. To say that the respite from the cold and rain was a welcomed relief would be an understatement. Within the first few sun-soaked hours, downtown streets and parks swelled to capacity, breaking an unseasonably long bout of cabin fever for a Sun Belt city. As I prepared to join my fellow sun chasers, it hit me that I was looking a bit pale. Alright, really pale. Something had to be done.

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