Pop Culture’s Perfect Storm: Fashion Week Meets “Jersey Shore”

Wednesday, February 03, 2010 | COLUMNS: Around Town, Uncategorized

I’m all for combining guilty pleasures. That’s why I was thrilled when the New York Post hinted at a possible merger of two of this year’s arguably biggest pop sensations—Fashion Week and MTV’s “Jersey Shore.” Alright, so Fashion Week isn’t exactly a guilty pleasure, but the fake bake boardwalk crew certainly is. And with their indulgently un-PC first season at an end, fans everywhere are looking for their next fix.

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Winter Woes?

Friday, January 15, 2010 | COLUMN: Tips & How-Tos

WinterWoes Are winter beauty challenges bringing you down and cramping your style? I try very hard to like winter, but as much as I focus on the holidays, fluffy coats, hot chocolate and snow, I just can’t get past the cold weather and its cosmetic cruelty. As air gets colder, it holds less water, and dry air means dehydrated skin and hair. Throw in a little wind and super-low humidity, and you’re looking at some serious winter woes from your head to your toes. Don’t let skin and hair problems keep you from looking your best! With relative ease, you can melt these icy crises away in no time!

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Three Head Turning Hair Trends for 2010

Wednesday, December 30, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Sure, it may seem like only yesterday that we were celebrating the holidays and winter had just begun, but for fashion designers and beauty experts, all eyes are already on spring. As fashion houses preview their fair-weather fare on midwinter’s runways, we get a sneak peek at what’s in store for next season, and the look—from the head up, at least—is pretty exciting. Here’s a preview of the haute, new hairstyles to look for in the New Year:

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Rave Reviews and Blog-worthy Buzz

Wednesday, December 23, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

December’s been a busy month for Pür Minerals and for our fans. With the holidays fast approaching, many have taken to the web to share their thoughts, experiences and opinions on this month’s must-have beauty buys. Here’s a look at what a few have to say:

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Hide Holiday Stress in Three Easy Steps

Thursday, December 17, 2009 | COLUMN: Tips & How-Tos

There’s no denying that, for many, the holidays are the most stressful time of the year. Whether it’s the last-minute shopping blitz, booked social calendar or just a little too much merrymaking, the mad dash to the new year is often paved with sleepless nights. And at a time when we’re often pressured to look our very best, scrimping on z’s can easily sabotage our best intentions. Fortunately, even if you can’t catch your nightly eight hours, you can still look the part with a few tips and tricks from Pür.

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A Cure for the Common Curl?

Monday, December 14, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Shutterstock_2955331 Ever wonder why you’re never born with the hair you want? Curly girls always seem to want straighter strands, while those with straight hair constantly crave curled tresses. Well, researchers in Australia may have discovered the culprit—a “curly gene” responsible for those unruly locks. The next step? Developing a pill that may, one day, render straightening irons and chemical relaxers obsolete.

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My Fair Lady

Wednesday, December 09, 2009 | COLUMN: Tips & How-Tos

Shutterstock_6258199
Makeup Tips for Light Skin

Whether
you have naturally porcelain skin, or just a case of seasonal paleness,
here are a few tips to help keep fair skin looking luminous and lovely
all winter long.


SKIN: A protective day cream is a must for those with light skin tones. Choose a moisturizer with a double-digit SPF, such as Pür Minerals Day Renewal Complex SPF 20,
to help block harmful UV rays and preserve skin’s health. Exfoliating
regularly, especially during the winter, will help fair skin maintain
that supple, milky radiance.

FACE & CHEEKS
: Since discolorations tend to reveal themselves more on lighter skin, try prepping skinPorcelain_878147000455
for makeup application with a colour correcting foundation primer.
A green-tinted formula will help to even out the skin tone and offset
any redness or imperfections, such as under eye circles or blemishes.

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Looks That Thrill

Friday, November 20, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Copy-of-iStock_000000745000 Looking to add a little mystery to your winter wardrobe? Then pick up the December edition of Trend, W magazine’s fashion and beauty supplement, for expert tips on adding some classic intrigue to your year-end look. In an article called “Hitchcock Hip,” beauty editors hearken back to a bygone era where femme fatales lit up the silver screen and nothing was quite as it seemed. Forget flapper chic, this winter’s to-die-for look is smart and sophisticated with an edge (and an alibi).

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Holiday Kits to Charm and Inspire

Friday, November 13, 2009 | COLUMN: Promotions

Perfect Gifts for Those Who Make Life Beautiful!

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How to Get Party Pür-fect Cat Eyes

Wednesday, October 28, 2009 | COLUMN: Tips & How-Tos

Ashley_EyeshadowApply
Few eye looks are as seductive as the sultry cat eye. Whether worn alone or with a costume, this evocative eye look is total drama. In addition to the requisite tools—gel eyeliner (black), a flat eyeliner brush and mascara—you’ll need a healthy dose of confidence to own this standout party favorite.

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