How to Make your Makeup Last All Day

Tuesday, December 16, 2014 | COLUMNS: Makeup, Tips & How-Tos

It’s one of the most common makeup tips and tricks requests that we receive: how to make makeup last all day and night. There’s nothing worse than checking your reflection in the mirror after a long day of meetings and wondering exactly when and how your makeup disappeared.

Luckily, when using the right product, along with correct application and a few tricks, you rest easy knowing that your makeup will last through a long, rough day at work, dinner and drinks with friends and whatever else life throws at you!

To begin, the key is to use a primer on both your face and eye lids. Think of primer as a Spanx for your face –it preps your skin so that everything you place on top of it just looks better. Using it can help smooth and conceal, filling in lines and wrinkles, creating the perfect base so that your foundation looks better and lasts longer.

Apply primer on your face by using a makeup brush for a perfect airbrushed finish. Using a brush for application has the added bonus of extra coverage – and who doesn’t love that?? Next, use eye primer on your lids so that your eye shadow is locked in place. In addition, when using a primer on your lids, the eye shadow you choose will be truer to color.

Selecting the right products is another key on making makeup last all day. For foundation, oil-free formulas tend to be the best choice, because they don’t contain ingredients that make makeup slide off. If you use a moisturizer (hint: you should be, especially in the winter months!), make sure to apply it and let it dry before using primer and other face makeup.

If you struggle with eyeliner and other eye makeup not making it through your day, run a spot concealer under your eyes to make sure it doesn’t bleed down your face. While gel and liquid eye liners tend to last longer, plenty of us prefer to use a pencil. There are plenty of ways to make sure it lasts. Expert tip: A matching eye shadow color can help set your pencil eye liner. Use a slant-tip brush or pointy tip of a foam applicator and trace over your eye liner.

Want mascara that lasts all day and night without clumping or flaking? It’s all about the product selection. It’s not surprising to learn that if you want mascara that won’t budge no matter what you do, use a waterproof formula. To avoid clumps and flaking, apply it in quick layers before it dries.

Do you have a tried-and-true trick for how to make makeup last all day? We want to hear it! Share below.

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20% Off Sitewide

Sunday, December 14, 2014 | COLUMN: Promotions

Waited till the last minute to do your holiday shopping? Worried that the best deals have come and gone? Never fear. Pür has just the thing for you! This week only, take 20% off your entire order with code MISTLETOE. No minimum. No exclusions. Sometimes it pays to wait…


Hurry—offer ends Sunday, December 21!

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New Kit Inspired by the Film Big Eyes

Wednesday, December 10, 2014 | COLUMNS: Campaigns, Makeup, Things We Love

This just in—Pür has a new collection (link no longer available), inspired by the upcoming film Big Eyes by the visionary director Tim Burton! Featuring a limited-edition eye and cheek palette, two bold eyeliners and our Illuminate & Glow Primer, it comes with everything you need to turn your eyes into a work of art.

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Get Festive Holiday Makeup Looks with Just a Few Essentials

Tuesday, December 09, 2014 | COLUMNS: Makeup, Party Time

‘Tis the season for glam! With plenty of parties and celebrations to attend this winter, chances are party-perfect holiday makeup looks that don’t require hours of work is high on your gift list this year. Luckily, we’re the experts on getting holiday festive with just a few essentials so you can spend more time celebrating and less time getting ready.

Going from the office right to a party or event? One super easy way to change your look from day to night is to go red — a red lip color, that is. It’s one of the most classic holiday makeup looks that never seems to go out of style and always matches your holiday outfit. Lipstick, gloss or tint is a quick and simple way to completely change your look and make sure you stand out in a crowd. Plus, as an added bonus, as a bright red or cranberry color fades through the night, it softens into a beautiful light matte color.

Another great way to add extra drama to your look is to use your everyday eye shadow palette but build up the amount of color you use. You can also try using some of the deeper, richer colors that the palette offers for the crease of your eye, to really emphasize a dramatic look. Don’t underestimate the power of a neutral, high-shine gloss on your lips, especially when paired with a dramatic eye – it makes for an overall polished and dramatic look.

No dramatic look is complete without some volume on your eyelashes. Use volume mascara for a full and flirty look that can pair with a dramatic eye or stand on its own for a more subtle look. Use a waterproof formula if you’re looking for mascara that won’t budge during a night of celebration.

If you’re looking for less drama but still fun makeup ideas for your eyes, highlight the inner corners with a metallic shade. Use a champagne or soft pink color if you have fair skin, gold if you have medium or olive skin and if you’re dark, use a bronze color. Pair it with a fun, bright lip color and emphasized lashes for an overall simple but festive look.

For a soft finish to any makeup look, don’t forget to use an illuminating powder. This gives you a fun, luminous glow and really perks up your complexion. Even if the weather outside is frightful and your summer tan has faded, you can still find a use for your bronzer! Break it out for some highlighting and contouring.

Do you have a go-to party look, or tried and trick day to night tricks you use? We want to hear them! Share below.

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Pick Your Holiday Gift

Friday, December 05, 2014 | COLUMN: Promotions

Take your pick from three spa worthy gifts when you make a $40+ order on this weekend. Treat yourself (or someone special) to our age-defying Red Wine Exfoliating Mask, exclusive White Wine Exfoliating Cleanser or our hometown favorite, Georgia Peach Tea Sugar Scrub. Just enter code SPAGIFT at checkout to make your choice.


Hurry—offer ends Sunday, December 7th!

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Give Back this Tuesday with Pür

Tuesday, December 02, 2014 | COLUMNS: Campaigns, Things We Love

Today is Giving Tuesday, and if you’re looking to give back, we’ve got a cause for you! Pür Minerals has teamed up with Action Against Hunger in the fight against child hunger, and you can help. Simply make a purchase on now through 1/7/15 and a portion will go to AAH. You can also add a donation of $1, $5 or $10 to your order at checkout (100% goes to AAH) and Pür will match it dollar for dollar!


About Action Against Hunger
Hunger claims 1 million young lives every year, but for the first time in history, game changing solutions are within our reach. Using ready-to-use therapeutic foods, we can now treat children at home, and save lives at a scale never before imagined. Learn more at

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Let’s Entertain! Fun and Easy Party Recipes

Tuesday, December 02, 2014 | COLUMN: Recipes

If you ask us, one of the best parts of the holiday season is all the celebrating and festive occasions. Office parties, meeting friends for holiday cocktails, going to and throwing your own party, there’s never a shortage of things to do during the holiday season.

If you’re going to a party, it’s always nice to bring something along to share, and if you are hosting a party, you should expect hungry guests. As a Southern brand, there’s nothing we love more than feeding people with our homemade baked goods and other dishes, and today we want to share with you some of our favorite fun holiday recipes.

We’re all in on the pumpkin-everything trend lately, and we love this quick and easy party recipe for pumpkin bread from Southern Living. It ups the ante by adding pecans, is a quick and easy recipe and is always a crowd pleaser. Another Southern favorite we love to bake on chilly days or for easy dessert is straight from the Southern cooking queen herself, Paula Deen. Check out her orange banana bread, which can also be easily made into muffins.

When hosting a party, we love to serve plenty of appetizers and finger foods that guests can nibble on throughout the evening. Some of our favorite easy appetizers for parties include tortellini and caprese skewers and dates stuffed with goat cheese and chorizo. Both are simple, easy recipes that can even be made in advance, and the skewers are great to include as a vegetarian option.

For the tortellini and caprese skewers, simply cook the tortellini following the instructions on the package, then rinse them under cold water so they are easy to handle. Next, slide them onto a skewer along with a grape tomato and a fresh mozzarella cheese ball – add a second round of everything if the skewers are long. We place them on a platter, sprinkle a little chopped basil, salt and pepper on top, then drizzle balsamic glaze over all of them.

To create the stuffed dates, sauté bulk chorizo sausage (casing removed) until it’s cooked through. Then, slice your date down the middle, but not in half. Spoon in a little bit of goat cheese and chorizo. If you’re feeling extra adventurous, wrap the date with cooked bacon or prosciutto and secure with a toothpick. You can serve them as-is, or pop them in the oven for 15-20 minutes to get them nice and warm.

Looking for more cooking inspiration and fun holiday recipes? When we’re planning a party or holiday menu, we do a lot of browsing on Pinterest (okay, we admit it, we do a lot of browsing on Pinterest no matter what) and food sites like Food Network, and of course, Southern Living. Plenty of magazines and bloggers also feature party and recipe tips and tricks, too.

What’s on your go-to party menu? Share below!

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30% Off Extended through Monday!

Monday, December 01, 2014 | COLUMN: Promotions

Missed our Black Friday steal? Never fear—we’ve extended it through Cyber Monday! From now until midnight tonight (12/1/14), you can take 30% off your entire order*. Wrap up your holiday shopping or stock up on the products you use most. Just enter code PURCM14 at checkout, and you’ll be on your merry way to a happier holiday.


*Excludes items in the Kits and Specials categories.

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Black Friday Savings Start Now!

Thursday, November 27, 2014 | COLUMN: Uncategorized

Skip the lines and save big when you shop this Black Friday! Get 30% off your entire order* with code PURBF14 and stock up on gifts for everyone on your list for a whole lot less. Still planning on hitting those door busters? Save while you wait with your smartphone like the multitasking holiday hero we know you are!


*Excludes items in the Kits and Specials categories.

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How to Clean your Pür Minerals Makeup Brushes

Tuesday, November 25, 2014 | COLUMNS: Makeup, Tips & How-Tos

Did you know that cleaning your makeup brushes regularly is a must-do activity for all, no matter how often you use them? Keeping the brushes that touch your face clean can help keep bacteria and breakouts at bay. Here’s how we recommend doing it:


Step 1: Rinse brushes under lukewarm, running water
Step 2: Gently swirl in a bowl filled with water and a squirt of shampoo or cleanser
Step 3: Repeat steps 1 and 2 until running water runs clear
Step 4: Use a cloth to remove excess water and reshape the bristles
Step 5: Lay flat on a cloth to dry

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