How Long Does Makeup Last? A Guide to Makeup Expiration

Thursday, March 19, 2015 | COLUMNS: Makeup, Tips & How-Tos

Did you know that makeup can expire? That’s right, if you’re not paying close attention, you could be putting makeup that’s not at its peak freshness on your face. We’ve got you covered, though, with our helpful infographic that lists the common makeup expiration dates. Check it out below!


Finding the Right SPF for You

Tuesday, March 17, 2015 | COLUMN: Tips & How-Tos

We’ve all been there: you’re eagerly picking up some sunscreen for your anticipated vacation or even just because nice, sunny weather is on the horizon and you plan to take advantage of it. Then you get to the sunscreen aisle and are stopped in your tracks by all the options.


Q&A with Lucy Halperin

Wednesday, March 04, 2015 | COLUMNS: Behind the Brush, Makeup

We just recently caught up with U.K. native and celebrity makeup artist Lucy Halperin.  With the keen ability to deliver exceptional artistry for demanding editorial shoots, Lucy is one of the top go-to pros working with esteemed photographers such as Andrew McPherson, Tierney Gieron and Lisa Eisner. Today she gives us a “behind the scenes” glimpse of her unique craft.


Makeup Organization Tips

Tuesday, February 24, 2015 | COLUMNS: Makeup, Tips & How-Tos

It’s just after the holiday season, which (hopefully) means you have plenty of new makeup to add to your collection. But if your makeup drawer or makeup bag is unorganized, you may be struggling to find a place to put it all.


Winter Skin Care Tips

Thursday, February 19, 2015 | COLUMNS: Makeup, Tips & How-Tos

Winter is here to stay and it has brought its friends: dry and itchy skin. But you don’t have to put on a turtleneck, stock up on lip balm and hole up indoors for the next few months! Flawless, beautiful skin is right around the corner – even if warm temperatures aren’t.


Fun, Flirty Valentine’s Day Makeup Looks

Friday, February 13, 2015 | COLUMNS: Makeup, Party Time


This year, Valentine’s Day falls on a Saturday – perfect for a date night! Whether you’re going to a romantic dinner with your husband or significant other, hitting the town for a fun night out with girlfriends or even staying at home for a cozy night in, it’s the perfect holiday to try some fun, flirty makeup looks.


One-on-One with Celebrity Makeup Artist Jake Bailey

Monday, February 02, 2015 | COLUMNS: Behind the Brush, Makeup

If Jenna Dewan Tatum’s Golden Globes look was at the top of your best-dressed list or you were obsessed with Katy Perry’s look at the big game last night, chances are you already know about the genius that is celebrity makeup artist Jake Bailey. He’s the man behind the sparkling, bold look of Katy Perry rocked during her halftime performance and the soft, stunning look Dewan Tatum wore at the Golden Globes.

We had the chance to catch up with Bailey on a rare free moment and picked his brain on event makeup, the one touch up item you should never leave the house without, what you can find in his makeup kit and much, much more.


Pür Minerals at the Golden Globes!

Thursday, January 29, 2015 | COLUMN: Around Town

Did you spot us on the 2015 Golden Globes red carpet, enjoying the awards ceremony and then dancing the night away at the exclusive after parties? Yep, we were there!

Pür Minerals is becoming a favorite among makeup artists such as Jake Bailey, who created a gorgeous look on Jenna Dewan Tatum for the 2015 Golden Globes.


One-on-One with Celebrity Makeup Artist Samuel Paul

Wednesday, January 21, 2015 | COLUMNS: Behind the Brush, Makeup, Things We Love

We’ve long been a fan of celebrity makeup artist Samuel Paul and the beautiful looks he creates. You can see his work gracing the pages of magazines, in fashion advertisements and at red carpet events – and chances are you have seen them often!

He has worked with Olivia Munn, Nikki Reed, Azealia Banks and many more. We recently had the honor of chatting with Samuel and caught up on topics like what we can find in his kit, beauty trends for 2015, the best makeup tips and much more.


How We Found our Dream Philanthropic Partner

Monday, December 29, 2014 | COLUMN: Campaigns

This holiday season, we dedicated our time, resources and contributions to a global charitable platform, Action Against Hunger to assist in fighting child hunger. No child should be hungry, and helping them is a mission close to our hearts. We thank each of you that helped us with this initiative by purchasing a product or making a contribution. Your generosity is overwhelming.

Our belief in the right for healthy nutrition is so strong that we have designated Action Against Hunger as our flagship cause and we have committed to working with the organization throughout 2015. The journey to selecting this charity has been a thoughtful process we’d like to share.

The Pür Minerals leadership team had a goal of creating a meaningful philanthropic platform that could easily be adopted by our team and would be embraced by our customers. Six months ago, we began the process to find just the right platform that had just the right fit.

After a lengthy process of research, surveys and due diligence, we found that the causes closest to all of our hearts were: children and family, education, animal rights and healthcare/disease. Taking this information, we then formed a philanthropy task force, who began the research process into more than 50 charities that were nominated by team members. Our key criteria included:

  • Rated as an “A” charity
  • National and global focus
  • Women and children focused
  • Transparent financial reporting
  • A minimum of 80% of funds go to the cause vs. administrative

In September, we conducted more due diligence and completed more voting, then completed our final selection in October.

“Action Against Hunger is an organization that really spoke to our team members,” said Julie Campbell, Vice President, Marketing. “This organization met 100% our criteria points and more. Their stance on not only fighting hunger but giving those in need sustainable solutions to hunger was very unique. We spent six months making sure that they were the right organization to partner with, and we couldn’t be happier to join forces with them to fight childhood hunger.”

We are close to wrapping up our special holiday fundraiser that ends on 1/7/2015. Please consider joining us in this fight simply by making a purchase on A portion of all online proceeds will go to Action Against Hunger and customers can also add a donation of $1, $5 or $10 at checkout. 100% of that donation will go to Action Against Hunger and Pür Minerals will match it dollar for dollar!

About Action Against Hunger
Action Against Hunger | ACF International, a global humanitarian organization committed to ending world hunger, works to save the lives of malnourished children while providing communities with access to safe water and sustainable solutions to hunger.

The post How We Found our Dream Philanthropic Partner appeared first on pür palette.

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