Keep Calm and Carry Concealer

Wednesday, July 31, 2013 | COLUMN: Behind the Brush

Caroline Sims knows how to handle a beauty emergency. The UK-based makeup wizard has worked on some of the most demanding photo shoots and fashion shows there are, including projects for Vogue and Tatler and behind the scenes for Armani and Marc Jacobs. When faced with an unexpected blemish or discoloration, she reaches for Disappearing Act™ 4-in-1 Concealer. Here’s why she loves it and how she uses it on and off the set:


“[Disappearing Act is] a fantastic correcting and camouflaging concealer for covering dark circles and imperfections. It’s not just a cover-up, as it purifies the skin while you wear it. Apply to the skin with a synthetic brush and then pat with your finger to soften edges for a flawless result.”


For more on Caroline Sims and her amazing body of work, check out her website.

Meet Your Skin’s New B.F.F.

Tuesday, July 30, 2013 | COLUMN: Campaigns

Beauty experts know that a flawless look starts with a flawless canvas (i.e. your skin). Fortunately, no one knows your skin—and more importantly, how to take care of it—like Pür Minerals. Over the years, our good-for-your-skin makeup earned us the name the Complexion Authority. Now, with our newest beauty breakthrough, we’re taking complexion perfection to where it all starts: your skin. Our latest skincare lineup features a mix of long-time favorites and game-changing new faces—each clinically proven to improve your skin’s appearance with powerful nature-based formulas.


Here’s a look at some of the results from a six-week clinical study:

  • 99% of users reported firmer results*
  • 97% of users noted improved clarity*
  • 94% of users saw increased brilliance‡


Shop the Collection

Click here to experience the Pür Skincare difference yourself!


*Results using Start Now! Skincare Edition. ‡Results using Get A Lift Firming Cream.

48 Hours Only – Surprise Summer Sale!

Wednesday, July 24, 2013 | COLUMN: Promotions

Calling all deal seekers: now is your time to shine. For 48 hours only, Pür Minerals is offering up to 60% off select beauty hot buys from Eye Shadows (link no longer available) to Mini Marble Powders (link no longer available). Stock up on all your favorites or try something new while supplies last. Click here to shop the sale. But hurry—when it’s gone, it’s gone.

Pür Teen Summer Style Guide

Monday, July 22, 2013 | COLUMNS: Pur Teen, Things We Love

From glowing skin to bright bikinis, we’ve got your summer style covered. Hit the sand and surf with this season’s hottest beachwear and beauty must-haves!


Farmers Market Chic: Shop Local in Style

Monday, July 15, 2013 | COLUMNS: Around Town, Things We Love

by guest blogger Mara Davis

Some of the best parts of summer are the fantastic farmers markets that pop up in your neighborhood. Get local fresh produce and find homemade soaps, candles, cheese, baked goods and more. And bonus: kids love it too!


Just because it’s a super casual weekend activity doesn’t mean you have to sacrifice your style. Take a look at some of these celebrities who manage to always look great in a casual way. Honestly, I think some of these ladies look better here than on the red carpet.


My Travel Must-Haves

Friday, July 12, 2013 | COLUMN: Away We Go

Planning on flying somewhere this summer? When I travel by airplane, I always flip through the in-flight magazine to pass the time and make the often long boarding process tolerable. I enjoy daydreaming about the great restaurants and activities I would add to my ever so long “bucket list” if I ever got the opportunity to visit that featured country or city. Or what I might say if someone were to casually ask where’s the best place to dine in Paris, shop in Montreal or grab drinks in Chicago.


I also like to read what others take with them when they travel. Since I travel for 90 percent of my job, I always find it interesting to find items that are travel-friendly and smart. What’s in my bag?


Pür CC Cream Does It All!

Wednesday, July 10, 2013 | COLUMN: Makeup

Beauty addicts know: the hottest word in makeup in CC Cream. And no one does CC Cream like Pür Minerals. More than just another beauty balm or color corrector, Pür’s CC Cream does the work of both—and so much more. Boasting an industry-high SPF 40, our all-in-one moisturizer, brightener, primer, concealer and foundation protects, perfects and corrects your skin’s appearance for an all-day flawless look. Powered by advanced plant-based ingredients, like DERMAPUR® HP—a clarifying corrective from meadowsweet—and CLARISKIN II®—a brightening powerhouse from wheat germ, Pür CC Cream helps erase the look of dark spots, blemishes and fine lines with clinically proven results.

Pucker Up & Post for a Chance to Win

Monday, July 08, 2013 | COLUMN: Promotions

by guest blogger Mara Davis

Have you ever found yourself grazing around the beauty store looking for that perfect lip gloss or lipstick? This is me…ALL THE TIME. Beauty addicts, unite! We are going to reward you for your obsessions. Send us a picture of all the lipsticks and glosses in your purse, and you’ll be entered to win Pür’s All That Pops Lip Gloss Stick Collection (link no longer available)! Simply Tweet, Facebook or Instagram a photo of all the lip colors you carry in your bag by July 18 for your chance to win!


Entering is easy!

Step 1: Grab all the lip products in your purse (at least one must be Pür!)

Step 2: Snap a photo

Step 3: Post it to Twitter, Instagram or Pür’s Facebook page

Step 4: Tag @MaraDavis and @purminerals with hashtag #PurLipAddict


We’ll announce three winners July 19th on the Pür blog!


Terms & Conditions


Save Big on Back to School Beauty

Monday, July 08, 2013 | COLUMNS: Promotions, Pur Teen

Like it or not, summer is halfway over. And that means a new school year is right around the corner. Whether you’re hitting the books this fall or just getting back into the swing of things, you’ll want to look your best. That’s where Pür comes in. With three limited-edition value kits at 40% off, there’s something for everyone—from the school-bound to the office crowd.


Free Shipping this Holiday Weekend!

Wednesday, July 03, 2013 | COLUMN: Promotions

It’s hard to believe Independence Day weekend is finally upon us. Here at Pür Minerals, we’re getting the party started with free shipping sitewide all weekend! Now is the time to stock up on all your summer favorites—from multitasking makeup to must-have skincare. Just enter code JULY4 at checkout to save. But hurry—this offer ends Sunday, July 7 at midnight ET.

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