Fresh Spring Trends – #2 Neons & Tangerines

Tuesday, February 28, 2012 | COLUMNS: Things We Love, Tips & How-Tos

NanetteLaporeSome time ago, we ran a story on Pantone’s 2012 color of the year: Tangerine Tango. Now, we get to see this vivid, vivacious shade in action—everywhere from blouses and blazers to skirts and shoes. While not quite a neon shade itself, it pairs wonderfully with that other hot spring trend, as seen in this electric combo from Nanette Lapore. Just be sure you keep your makeup safely toned down to keep from overdoing it.


Oscar’s Best & Worst Dressed

Monday, February 27, 2012 | COLUMNS: Around Town, Campaigns

Shutterstock_3151462Old Hollywood glamour was the theme du jour at last night’s 84th Academy Awards ceremony. Maybe it was the buzz around The Artist—the silent film redux that took home five awards, including Best Picture—that inspired the classic revival, but whatever the cause, the result was stunning. Here’s a brief look at who stole the pre-show scene and who came up short on the red carpet.


Fresh Spring Trends – #1 Peplum

Friday, February 24, 2012 | COLUMNS: Things We Love, Tips & How-Tos

Jason-WuThis spring, designers couldn’t get enough flare (and no, we’re not talking about the type that drove Jennifer Aniston over the edge in Office Space). From Armani to Yves Saint Laurent, hips were shaking down the runway in arguably one of this season’s coolest fashion revivals: the peplum. We love this vintage inspired, two-toned number from Jason Wu with super skinny black waistband. It’s Mad Men meets Beverly Hills.


This Just In: New Arrivals Are Here!

Monday, February 20, 2012 | COLUMN: Things We Love

Brighter colors and warmer days can mean only one thing: spring is on its way! Shed your winter blues and add some color to your look with Pür’s vivacious new Spring Collection—now available!


Dos and Don’ts of Healthy Hands & Nails

Wednesday, February 15, 2012 | COLUMN: Tips & How-Tos

Dos and Don’ts of Healthy Hands and Nails


Give Your Eyes a Wakeup Call

Wednesday, February 15, 2012 | COLUMN: Things We Love

WakeUpCallWe’ve all had them: late nights that turn into tired days that feel way too long. And while you might trick your body with coffee, your eyes will always give you away—until now. Get ready to put dark circles and bags to bed with Pür Minerals’ newest eye sensation: Wakeup Call Depuffing Eye Pen.


Last-Minute V-Day Gifts for Him

Monday, February 13, 2012 | COLUMNS: Things We Love, Tips & How-Tos

Shutterstock_2993612It’s hard to believe that Valentine’s Day is—gulp—tomorrow. Admit it—sometimes we procrastinate when shopping for that special someone (no matter how many flower ads and candygrams remind us what time it is). Life is busy, and we don’t always have the time to search for that jaw-dropping gift. Fear not, last-minute shoppers. This is the digital age, where no one has to settle for the scraps of Valentine’s Day eve.


Danny Roberts’ Painting

Saturday, February 11, 2012 | COLUMN: Pur Teen

Danny Roberts' Painting

Danny Roberts is an artist who studied fashion design at the Academy of Arts in San Francisco. This contemporary artist has a very unique style. Many of his art pieces are inspired by elements of the fashion industry. He uses charcoal and watercolor mediums conveying his interpretation of life in the industry. However, not all his artwork is fashion oriented. He has several different series of art including a fairly tale, pop culture and romance series. The picture above is from Danny Roberts’ pop culture series. Roberts’ watercolor technique in this painting create amazing values that make her appear realistic. To see more of Danny Roberts artwork go to


Free Shipping on Everything – this Weekend Only!

Friday, February 10, 2012 | COLUMN: Promotions

Stock up on your Pür favorites or find a whole new look for your Mardi Gras celebration! From now to Sunday, enjoy free shipping on everything on No promo codes. No minimum purchase. No hassle. Just dozens of winter skincare essentials and party perfect shades for eyes, cheeks, lips and more. But hurry—February 21 will be here before you know it.


Pür Goes All Out for Wear Red Day

Friday, February 03, 2012 | COLUMNS: Around Town, Behind the Brush, Campaigns

It’s no secret that we’re big on heart health here at Pür Minerals. So when everyone at our Atlanta office heard that today was National Wear Red Day, let’s just say we really took it to ‘heart.’ From heart-shaped headbands to red feather boas to freshly dyed auburn locks (that’s right), everyone showed their spirit for a cause close to all our hearts.
Did you wear red today? Share your Red Day look with us on Facebook.


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