Kiss Me! I’m Eye-rish!

Tuesday, March 15, 2011 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Shutterstock_1155849 St. Patrick’s Day is this Thursday, and if you’re like me, you don’t keep oodles of green in your wardrobe. I like the color, but for some reason, I just don’t buy a lot of green clothing. Perhaps I should change that, but for now, I can bring out green accents in my clothes with the unprecedented power of eye shadow.


Putting on Gel Eyeliner

Monday, March 14, 2011 | COLUMNS: Things We Love, Tips & How-Tos, application tips, product highlights

PurIntensity Applying gel eyeliner is much like using a pencil. The difference is that the brush gives you more subtle control over the lines that you make. Additionally, different brushes will give you different effects. Pür Minerals Eyeliner Makeup Brush is a sharp, angled brush with a medium consistency that pairs well with Pür Intensity Gel Eyeliners.


How to Make Your Eyes Look Bigger with Eyeliner

Thursday, March 10, 2011 | COLUMNS: Tips & How-Tos, application tips

Shutterstock_2890464 If you’ve ever seen one of those big-eyed supermodels lounging around without makeup, you might be surprised to see that their eyes don’t necessarily look all that huge. That’s because in professional shoots, makeup artists have a number of tricks up their sleeves to make models’ eyes look bigger with a simple, skillful application of eyeliner. Here’s one you can do right at home.


Pür Xtra: Look Alive with Hello Bright Eyes

Wednesday, March 09, 2011 | COLUMNS: Things We Love, Tips & How-Tos, application tips, product highlights

Looking for a pür and simple way to bring your eyes to life? Professional makeup artist Tamra Compton’s got your back. This week on Pür Xtra, our beauty guru shows you how one little product can help you see the light. See how she does it below, or on Facebook and YouTube.


Looking Pretty, Mardi Gras Style!

Tuesday, March 08, 2011 | COLUMNS: Around Town, Campaigns, Things We Love, Tips & How-Tos, application tips, events, Fat Tuesday, Gold, Green, King Cake, Mardi Gras, news, product highlights, Purple

Shutterstock_719571 Happy Fat Tuesday, everybody!  Mardi Gras is legendary for its exciting parties, grand balls, marvelous masquerades and colorful, action-packed parades. In New Orleans and other cities in the Southeast, locals and tourists use beads, doubloons, extravagant costumes and delicious King Cake to party down. I’ve always wanted to participate in the Mardi Gras merriment, but for now, I’ll celebrate by highlighting the traditional colors of the festivities: Purple, Green and Gold! Each color has its own significance and symbolism, and these flirty, fun shades will have you saying “Laissez les bons temps rouler!” (Let the good times roll!)


Primer: A Makeup Lover’s Best Friend

Friday, March 04, 2011 | COLUMNS: Things We Love, Tips & How-Tos, application tips, Fuller Lashes, innovations, Mascara, Primer, product highlights

The cosmetic universe is always unearthing aesthetic innovations to woo us, making our beauty routines healthier, easier, faster, more effective and more fun. Being a budget-conscious person, I have issues jumping onto the beauty boat for some trends, but on one, I am forever sold. I finally got around to trying primer on my face. Why did I wait so long? I am now a self-proclaimed primer junkie, and there’s no going back. I’m hooked!


Professional Mascara Tips

Thursday, March 03, 2011 | COLUMNS: Things We Love, Tips & How-Tos, application tips, product highlights

Impact+_open Mascara is considered the cornerstone of any cosmetic look, and its application can make or break the style you are trying to create. The problem is that this versatile eye makeup can be a little tricky to use. The following professional mascara tips from Pür Minerals will help ensure that your eyes pop with every application.


Pür Xtra: Full, Glamorous Lashes with Impact+

Wednesday, March 02, 2011 | COLUMNS: Things We Love, Tips & How-Tos, application tips, product highlights

This week on Pür Xtra, makeup artist and model Lynnette Cole shows you how to get fuller, thicker, lusciously longer lashes with Pür’s latest beauty breakthrough—Impact+ Mascara. Follow her quick tips below, or on Facebook and YouTube, and apply your mascara like the pros!


Movie Cosmetics: Twilight Makeup

Tuesday, March 01, 2011 | COLUMNS: Around Town, film

Shutterstock_1336387 The Oscars may be behind us, but Hollywood isn’t taking a break anytime soon. With summer a mere four months away, movie studios are gearing up for their busiest time of year. As one of film’s biggest franchises puts the final touches on its latest installment, we look back at how it wowed us with its ethereal beauty and haunting enchantment.


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