Oscar’s Best and Worst Dressed

Monday, February 28, 2011 | COLUMNS: Around Town, Campaigns

IStock_000000067375Medium Last night, Hollywood dazzled us yet again at the 83rd Academy Awards. And while the ceremony itself was as glamorous as any in recent history, the red carpet lead-up left us longing for more. This year, more stars chose to play it safe than to take wild wardrobe chances, much to our chagrin. Even the notoriously style impaired (i.e. Helen Bonham Carter) looked relatively tame by past award show standards. To be sure, the star-studded event did offer a few gems, but for those of us hoping for a runaway hit look or a fashion disaster, the view was pretty bleak.

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Bigger, Fuller Lips

Friday, February 25, 2011 | COLUMN: Tips & How-Tos

IStock_000000764814Large Thick, luscious lips are in, but you don’t need surgery or collagen injections to get a plump pout. There are a lot of ways simple cosmetic treatments can make your lips stand out and look fuller, healthier and more beautiful.

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C’mon, Guys! Moisturize!

Thursday, February 24, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Shutterstock_2993612 Women like to have soft, clean, smooth skin, but what about the guys? The world of skin creams and facials may not seem rough, tough and manly, but c’mon, dudes. Skin is skin, and males have just as many skin threats and problems as we ladies do. There are skincare lines geared toward men, but it can be awkward and confusing to pick the right products. My husband will complain about skin issues and potential aging to me, and I’ll say “Well, maybe you should use this,” as I hand him one of my moisturizers, cleansers or serums.  Well, gentlemen, I’m going to do the same for you, because even macho men should have great skin!

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Pür Xtra: Get More Life Out of Your Brushes

Wednesday, February 23, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Properly cleaning and caring for your makeup brushes will prolong their life and keep your application flawless for months. This week, makeup artist and model Lynnette Cole shows how to clean your brushes for better results with Mineral Wash. Watch below or on Facebook and YouTube.

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Achieving a Natural Makeup Look

Tuesday, February 22, 2011 | COLUMN: Tips & How-Tos

Shutterstock_3240541 Sometimes the purpose of cosmetics is to enhance your natural features, making it look like you aren’t wearing any makeup at all. You can do this easily with light touches, using colors that flow with the hues that occur naturally in your face.

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New Spring Looks Are Here!

Monday, February 21, 2011 | COLUMN: Tips & How-Tos

Some things just go better together. Movies and popcorn.  Sandals and painted toes. Warm weather and fun, bright colors. This month, we shared our new spring collection with our team of professional makeup artists and let their imaginations run wild. The results were bold and inspiring and made us stir crazy for sunny days.

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How to Remove Waterproof or Water Resistant Mascara

Friday, February 18, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Shutterstock_2081862 We’re hesitant to recommend the use of waterproof mascara, as it tends to be damaging to the lashes, drying them out, while also encouraging wrinkles by tugging at the lids. It’s okay for rare, special occasions, but in general, you can get the same effect with far less hassle and damage using a water resistant mascara instead.

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Tips for Applying Foundation Makeup

Thursday, February 17, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Shutterstock_2289994 Even the best foundation can only only as good as the canvas it covers. To bring out that flawlessly smooth look, the secret is Pür Minerals. First, start with our Colour Correcting Primer in peach or green. Pür Minerals Peach Colour Correcting Primer helps to neutralize the look of under eye circles, age spots, dark spots, freckles and more, while the Green Colour Correcting Primer helps offset the look of redness due to acne, rosacea and other skin imperfections. 

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Pür Xtra: Kiss Dry Winter Skin Goodbye

Wednesday, February 16, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Is your skin ready for spring? This week on Pür Xtra, makeup artist and model Lynnette Cole reveals three skin care must-haves every girl needs to chase away winter dryness and flaunt a smoother, brighter complexion this season. See her secret below or on Facebook and YouTube.

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Best Eye Shadow for Sensitive Skin

Tuesday, February 15, 2011 | COLUMN: Things We Love

RealSimple_Pur_CoverFeb11_web For those with sensitive skin, finding the right eye shadow can be a challenge. In addition to finding the right color for a particular mood or look, sensitive skin types must use extra caution to avoid aggravating any skin sensitivities or allergies to certain ingredients. Eye shadows with talc, alcohol or petroleum oils can be particularly problematic for sensitive skin, as these ingredients can clog pores and cause further irritation. Fortunately, Pür Minerals eye shadows are free of these and other common irritants. In fact, Pür’s eye shadows are so gentle, Real Simple magazine named our Perfect Fit Eye Trios the Best Eye Shadow for Sensitive Skin in their March 2011 beauty guide.

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