Win a Pür Prom Makeover for You and Your Friends!

Friday, February 26, 2010 | COLUMN: Promotions

Prom Night Promo 2 Prom season is almost here, which means galas, gowns and glamour! And with Pür Minerals, you can be the envy of your high school.

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Red is the NEW Black!

Friday, February 26, 2010 | COLUMNS: Around Town, Campaigns

Well at least for all of us at Astral Brands and Pür Mineralsproud national supporters of Go Red For Women. With my friends, Katie Hoppel and Liz Young, finalist on The Biggest Loser, I joined host Kelly Sutton on Fox 17 Tennessee Mornings in celebrating women with “BeautyPür and Simple” makeovers and sharing the unspoken truth that heart disease is the number one killer among women. Awareness + Research + Education = Prevention. Break the silence, share the facts with those you love and wear RED!

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Setting the Record Straight on Mineral Makeup

Wednesday, February 17, 2010 | COLUMNS: Campaigns, Tips & How-Tos

As a company committed to women’s beauty and well-being, nothing is more important to Pür Minerals than the health and safety of our customers.

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Five Ring Fashion

Friday, February 12, 2010 | COLUMN: Around Town

Shutterstock_2065898 Every four years, the Winter Olympics captivates a worldwide audience and, at least for a few weeks, we’re able to rise above our global woes and come together in the spirit of the games.  While the sports and the ceremonies surrounding them certainly take center stage, the role of fashion has grown substantially in the recent years. From the opening ceremony to the ice rink, the look of the games has come to embody the finest in performance and style.

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Pucker-Up, Valentine.

Thursday, February 11, 2010 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Last week I confessed that I love any excuse to bust-out my red lipstick, and Valentine’s Day is the Shutterstock_11370694 perfect occasion for a sexy, bold pout. Whether you’re on a romantic date, shaking what your mama gave you at the club or having an anti-Valentine’s girls’-night-out; red lips are super hot and will definitely make a statement. Many women shy away from this classic yet daring look in fear of looking like a sleazy circus clown. Fear not! Rouge is not a ruse. With a little know-how and proper technique, you can wear your crimson smile with confidence!

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Hot Rocks Featured in Marie Claire!

Wednesday, February 10, 2010 | COLUMNS: Campaigns, Things We Love

Hot-Rocks_Marie-Claire From pastel pink leggings to banded updos, the ballerina look took center stage on this spring’s runways, according to March’s Marie Claire. In an article titled “Ballet Basics,” the fashion and beauty authority laid out the season’s hottest rising stars, singling out Pür Minerals’ Hot Rocks as part of the look du jour.

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Desert Island Beauty Picks

Tuesday, February 09, 2010 | COLUMN: Things We Love

You know the rules: if you were stuck on a desert island and could only take three (albums, movies, people), which would you pick? Well, today the topic is beauty. And, ignoring the more daunting implications of a Lost-type lifestyle, we’re going to lay down three multitasking must-haves no beauty bag should be without. Ever.

4-in-1-and-Allure-Seal 4-in-1 Pressed Mineral Makeup

Your foundation, concealer, powder and SPF 15, Pür’s all-in-one makeup miracle gives you a flawless complexion in just 60 seconds. Made with the finest micronized mineral pigments and good-for-your-skin ingredients like shea butter and vitamin E, this multitasking pressed powder creates a naturally radiant look that nourishes the skin and shields it from harmful UV rays (a key feature for the island castaway).

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Seeing Red

Friday, February 05, 2010 | COLUMNS: Around Town, Campaigns

Shutterstock_22958842 As a way to celebrate our kick-off for the Go Red For Women campaign, all of us here at Pür Minerals participated in National Wear Red Day. It was a very festive Friday that was full of surprises, perfect for supporting such an important cause. All around the office, people were wearing their hearts on their sleeves, sporting crimson tops and blue jeans, all in the name of wiping-out heart disease, which is the number one killer of women (And you, too, gentlemen!). Being in the beauty industry, of course plenty of us took our looks to the next level with red jewelry, accessories and make-up. I wore a red ribbon in my hair and carried my red, leather handbag, and I love any excuse to bust-out my red lipstick!

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Mineral Mudd Masque is a Fashion Reader Fave!

Friday, February 05, 2010 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

MineralMud_New_CAP_2 It’s one thing when a magazine’s beauty department gives you a nod. It’s a whole other thing when its readers cry out your name. So, when Fashion magazine announced our Mineral Mudd Masque was a Reader Fave in its 8th Annual Readers’ Choice Beauty Awards, we were speechless. The best solution in such a situation? Let someone else do the talking:

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Pop Culture’s Perfect Storm: Fashion Week Meets “Jersey Shore”

Wednesday, February 03, 2010 | COLUMNS: Around Town, Uncategorized

I’m all for combining guilty pleasures. That’s why I was thrilled when the New York Post hinted at a possible merger of two of this year’s arguably biggest pop sensations—Fashion Week and MTV’s “Jersey Shore.” Alright, so Fashion Week isn’t exactly a guilty pleasure, but the fake bake boardwalk crew certainly is. And with their indulgently un-PC first season at an end, fans everywhere are looking for their next fix.

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