Get this Season’s Hottest Eye Look

Monday, March 30, 2009 | COLUMNS: Things We Love, product highlights

While metallic shades of gold and bronze are always on the hot list for spring, silver liners and shadows are all the rage this season. To get ultra-chic, silvery lids, beauty editors at Us Weekly recommend Pür Minerals Glimmer Eye Pencil in Silver, featured in the “Trend Watch” section of this week’s issue.


Haute Spring Hairstyles

Friday, March 27, 2009 | COLUMNS: Tips & How-Tos, application tips

If you’re like me, your tresses need a little pick-me-up from time to time. What better way to refresh your look for the new season than to try a fresh, new hairstyle? This spring brings a wealth of fashionable ‘dos for every occasion, so ditch your signature look and show your locks some love with one of these simple, pretty new styles.


Exclusive Spring Kit Plus FREE Treats from Pür

Wednesday, March 25, 2009 | COLUMN: Promotions


Nature’s Perfect Sunscreen

Tuesday, March 24, 2009 | COLUMNS: Tips & How-Tos, ingredient close-ups

I’m a sucker for lists. Top tens, ratings, reviews—you name it. Textbooks call it glazomania. So, when I came across the Environmental Working Group’s sunscreen review in a random web search, I simply had to read on.


How to Minimize Pores

Monday, March 23, 2009 | COLUMNS: Tips & How-Tos, application tips

Do you suffer from enlarged pores? Contrary to popular belief, this nuisance of a skin condition is not exclusive to oily or acneic skin types. Although overly oil or acne-prone skin makes it easy for excess oil to become trapped in pores, too little oil—due to aging or hormonal imbalance—can also cause pores to stretch slightly and appear larger. By using the right skin care products in your daily beauty regimen, you can minimize pores and keep your skin looking and feeling its best.


Beauty to a “Tea”

Friday, March 20, 2009 | COLUMNS: Tips & How-Tos, ingredient close-ups


Eye Shadows for Your Eye Color

Thursday, March 19, 2009 | COLUMNS: Tips & How-Tos, application tips

Not only are your eyes the window to the soul, but they’re also your key to choosing the right eye shadows. Choosing the right eye shadow shades can be tricky, but the color of your eyes can help you determine which hues are right for you. The goal is to choose a colour palette that complements your eyes without blending in or contrasting too much. Here are a few tips from Pür Minerals on how to create a beautiful, bright-eyed look that suits your eye color.


Get to Know the Pür Winter Sweepstakes Winner

Tuesday, March 17, 2009 | COLUMNS: Tips & How-Tos, customer profiles

Patricia D. from Houston, Texas, congratulations on winning a $200 Shopping Spree from Pür Minerals! Pür fans, stay tuned for your chance to WIN BIG in the next Pür Minerals Sweepstakes.

Get to Know Patricia D.

Pür Nickname: Patti
Location: Houston Texas
Age Group: 55-64
Skin Tone: Medium (golden undertones)
Skin Type: Normal

How did you find out about Pür Minerals?

 One day, while I was checking my e-mail an advertisement came up about Pür Minerals. I have a mild case of rosacea and was always looking for something to cover it. After reading all of the advertisement, I knew right then I had to try it. I am so glad I ordered that day because it was an answer to covering my blemishes.
What is your favorite Pür Minerals product and why?
 My favorite is Pür Minerals Colour Correcting Primer in Green. It tones down the redness and discoloration of my skin. Plus, it keeps my face soft all day and holds in the moisture that my skin needs. After applying the primer, I put on the convenient 4 in-1 Pressed Mineral Makeup SPF15 which gives me more protection from the sun. The Mineral Shea Butter Lipstick and Pout Plumping Lip Gloss condition my lips and are filled with hydration. I also love the kits because they are put together for what your skin needs and don’t contain harmful chemicals.
What do you see as the chief benefits of Pür Mineral products?
Quality, Convenience, Protection and Hydration. It is great for sensitive skin and covers so well. It feels like a feather, so light like you are not wearing makeup. My face has a Mineral Glow! My friends and family have noticed a difference. Pür Minerals is not time consuming, but I love playing with the eye shadow and the lipsticks. Their colors are so rich and so easy to apply. The Mineral Brow Perfection is just that—perfection. It doesn’t look like it has been drawn on, it is more natural looking. The Mineral Blush brings out the softness on your cheeks and brings it all together. I have felt so much better knowing my skin is so healthy and feels smooth and alive. Pür Minerals is a wonderful product line and the answer for becoming self-confident and beautiful.
How does Pür Minerals differ from other makeup and skin care brands?
 First of all, Pür Minerals is compacted, not loose powder that can be spilled everywhere or like the liquid makeup which looks cakey and feels heavy. I love the clean, tingly feeling from the Pür Polish exfoliator and Revitalizing Facial Wash. The Skin Perfecting Serum gives me a healthy glow. The price is affordable and I like that it is not tested on animals. My skin feels renewed and healthy. It’s just a wonderful product with great results. After using the BEST, I would never go back to liquid makeup or any other makeup that makes you feel MADE UP!


FREE Gift from Pür Minerals

Monday, March 16, 2009 | COLUMN: Promotions

Get Ready for Spring with Flawless Skin

Starting today, get a FREE Colour Correcting Primer in Peach or Green with your $35 purchase! $29.50 Value


Pür Minerals March 2009 Newsletter

Friday, March 13, 2009 | COLUMNS: Campaigns, news

Spring Trend Watch

With only one week left until the official start of spring (yes, we’re counting), it’s time to refresh your look and welcome the new season in style. From colorful prints to smoky eyes to sculpted cheekbones, our Pür Minerals trend-spotting experts have you covered from head to toe. Here’s the rundown on spring’s hottest—and most wearable—runway looks.Wendy_turquoisedress1


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