Mineral Mudd Masque is a Fashion Reader Fave!

Friday, February 05, 2010 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

MineralMud_New_CAP_2 It’s one thing when a magazine’s beauty department gives you a nod. It’s a whole other thing when its readers cry out your name. So, when Fashion magazine announced our Mineral Mudd Masque was a Reader Fave in its 8th Annual Readers’ Choice Beauty Awards, we were speechless. The best solution in such a situation? Let someone else do the talking:

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Pop Culture’s Perfect Storm: Fashion Week Meets “Jersey Shore”

Wednesday, February 03, 2010 | COLUMNS: Around Town, Uncategorized

I’m all for combining guilty pleasures. That’s why I was thrilled when the New York Post hinted at a possible merger of two of this year’s arguably biggest pop sensations—Fashion Week and MTV’s “Jersey Shore.” Alright, so Fashion Week isn’t exactly a guilty pleasure, but the fake bake boardwalk crew certainly is. And with their indulgently un-PC first season at an end, fans everywhere are looking for their next fix.

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Three Head Turning Hair Trends for 2010

Wednesday, December 30, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Sure, it may seem like only yesterday that we were celebrating the holidays and winter had just begun, but for fashion designers and beauty experts, all eyes are already on spring. As fashion houses preview their fair-weather fare on midwinter’s runways, we get a sneak peek at what’s in store for next season, and the look—from the head up, at least—is pretty exciting. Here’s a preview of the haute, new hairstyles to look for in the New Year:

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Rave Reviews and Blog-worthy Buzz

Wednesday, December 23, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

December’s been a busy month for Pür Minerals and for our fans. With the holidays fast approaching, many have taken to the web to share their thoughts, experiences and opinions on this month’s must-have beauty buys. Here’s a look at what a few have to say:

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A Cure for the Common Curl?

Monday, December 14, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Shutterstock_2955331 Ever wonder why you’re never born with the hair you want? Curly girls always seem to want straighter strands, while those with straight hair constantly crave curled tresses. Well, researchers in Australia may have discovered the culprit—a “curly gene” responsible for those unruly locks. The next step? Developing a pill that may, one day, render straightening irons and chemical relaxers obsolete.

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Looks That Thrill

Friday, November 20, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Copy-of-iStock_000000745000 Looking to add a little mystery to your winter wardrobe? Then pick up the December edition of Trend, W magazine’s fashion and beauty supplement, for expert tips on adding some classic intrigue to your year-end look. In an article called “Hitchcock Hip,” beauty editors hearken back to a bygone era where femme fatales lit up the silver screen and nothing was quite as it seemed. Forget flapper chic, this winter’s to-die-for look is smart and sophisticated with an edge (and an alibi).

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Now That’s Waterproof

Monday, October 19, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Our Mineral Eye Pencil is Put to the Ultimate Aquatic Test

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October is National Breast Cancer Awareness Month

Thursday, October 15, 2009 | COLUMNS: Campaigns, Things We Love, Tips & How-Tos, Uncategorized

Pink_ribbon Breast cancer is the most common cancer in women in the United States and the second leading cause of female cancer death. The American Cancer Society (ACS) expects 192,370 new cases to be diagnosed this year alone. However, for those cases detected early enough, there’s encouraging news—the disease is highly treatable, with over 2.5 million survivors living in the United States today. That’s why we, at Pür Minerals, urge you to get checked and get active in the fight against this malicious disease.

Check Yourself

While regular self-checking is always encouraged, it’s no substitute for clinical screening, which can detect the disease in its earliest (and most treatable) state. In addition the month’s numerous charity and awareness events, October is also host to National Mammography Day. On the third Friday of the month (October 16 for 2009), many radiologists provide free or discounted mammograms. To find a location near you visit the Associated College of Radiology.

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Rant: Snuggie Makes Fashion Week Debut

Thursday, September 17, 2009 | COLUMNS: Around Town, Uncategorized

Shutterstock_934910 The fashion family tree got another black sheep this week—the Snuggie. Making its New York Fashion Week debut (yes, you read correctly), the couch-warming, blanket-bathrobe combo unveiled its new color and design palette, which includes exotic animal prints, tie-dye and camouflage for a triple threat of tacky. While the basic design remained largely unchanged (why mess with a winner?) the fabric got an upgrade to what the company calls its “luxury microplush”—two words that should never be paired together. Ever. Under any circumstance.

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Matte Adore

Thursday, September 10, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

Are No-Gloss Nails the Next Big Thing?

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