Nature’s Perfect Sunscreen

Tuesday, March 24, 2009 | COLUMN: Tips & How-Tos

I’m a sucker for lists. Top tens, ratings, reviews—you name it. Textbooks call it glazomania. So, when I came across the Environmental Working Group’s sunscreen review in a random web search, I simply had to read on.


How to Minimize Pores

Monday, March 23, 2009 | COLUMN: Tips & How-Tos

Do you suffer from enlarged pores? Contrary to popular belief, this nuisance of a skin condition is not exclusive to oily or acneic skin types. Although overly oil or acne-prone skin makes it easy for excess oil to become trapped in pores, too little oil—due to aging or hormonal imbalance—can also cause pores to stretch slightly and appear larger. By using the right skin care products in your daily beauty regimen, you can minimize pores and keep your skin looking and feeling its best.


Beauty to a “Tea”

Friday, March 20, 2009 | COLUMN: Tips & How-Tos


Eye Shadows for Your Eye Color

Thursday, March 19, 2009 | COLUMN: Tips & How-Tos

Not only are your eyes the window to the soul, but they’re also your key to choosing the right eye shadows. Choosing the right eye shadow shades can be tricky, but the color of your eyes can help you determine which hues are right for you. The goal is to choose a colour palette that complements your eyes without blending in or contrasting too much. Here are a few tips from Pür Minerals on how to create a beautiful, bright-eyed look that suits your eye color.


Get to Know the Pür Winter Sweepstakes Winner

Tuesday, March 17, 2009 | COLUMN: Tips & How-Tos

Patricia D. from Houston, Texas, congratulations on winning a $200 Shopping Spree from Pür Minerals! Pür fans, stay tuned for your chance to WIN BIG in the next Pür Minerals Sweepstakes.

Get to Know Patricia D.

Pür Nickname: Patti
Location: Houston Texas
Age Group: 55-64
Skin Tone: Medium (golden undertones)
Skin Type: Normal

How did you find out about Pür Minerals?

 One day, while I was checking my e-mail an advertisement came up about Pür Minerals. I have a mild case of rosacea and was always looking for something to cover it. After reading all of the advertisement, I knew right then I had to try it. I am so glad I ordered that day because it was an answer to covering my blemishes.
What is your favorite Pür Minerals product and why?
 My favorite is Pür Minerals Colour Correcting Primer in Green. It tones down the redness and discoloration of my skin. Plus, it keeps my face soft all day and holds in the moisture that my skin needs. After applying the primer, I put on the convenient 4 in-1 Pressed Mineral Makeup SPF15 which gives me more protection from the sun. The Mineral Shea Butter Lipstick and Pout Plumping Lip Gloss condition my lips and are filled with hydration. I also love the kits because they are put together for what your skin needs and don’t contain harmful chemicals.
What do you see as the chief benefits of Pür Mineral products?
Quality, Convenience, Protection and Hydration. It is great for sensitive skin and covers so well. It feels like a feather, so light like you are not wearing makeup. My face has a Mineral Glow! My friends and family have noticed a difference. Pür Minerals is not time consuming, but I love playing with the eye shadow and the lipsticks. Their colors are so rich and so easy to apply. The Mineral Brow Perfection is just that—perfection. It doesn’t look like it has been drawn on, it is more natural looking. The Mineral Blush brings out the softness on your cheeks and brings it all together. I have felt so much better knowing my skin is so healthy and feels smooth and alive. Pür Minerals is a wonderful product line and the answer for becoming self-confident and beautiful.
How does Pür Minerals differ from other makeup and skin care brands?
 First of all, Pür Minerals is compacted, not loose powder that can be spilled everywhere or like the liquid makeup which looks cakey and feels heavy. I love the clean, tingly feeling from the Pür Polish exfoliator and Revitalizing Facial Wash. The Skin Perfecting Serum gives me a healthy glow. The price is affordable and I like that it is not tested on animals. My skin feels renewed and healthy. It’s just a wonderful product with great results. After using the BEST, I would never go back to liquid makeup or any other makeup that makes you feel MADE UP!


Makeup Tips for Dark Skin

Thursday, March 12, 2009 | COLUMN: Tips & How-Tos

The key to applying makeup to very tan or dark skin tones is to play with matte and shiny colour to highlight certain features and play down others. Here are a few simple beauty tips from Pür Minerals to help you create a gorgeous look in minutes.


Spring is in the Air

Wednesday, March 11, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

Check out these top picks for the season’s lightest and loveliest spring fragrances.


Go for the Gold

Monday, March 09, 2009 | COLUMN: Tips & How-Tos

For me, the start of spring brings to mind three things: warm weather, longer days and gold eye shadow. As a gilded lid enthusiast, I love the way this ultra-wearable beauty trend awakens the complexion and looks great on all skin tones. This season, turn to eye shadow shades of champagne, golden yellow and deep bronze for a sophisticated, up-to-the-minute spring look.

A Softer Smoky Eye

Just because winter is over doesn’t mean you have to ditch your favorite smoky eye look. Swap those darker hues of onyx and charcoal with rich gold and bronze shadows for a softer take on the classic smoky eye. Lighter, brighter shades of gold eye shadow are more versatile and wearable—perfect for the office or an evening out.

How to Apply Gold Eye Shadow

1. Start by creating a base with an eye primer, such as Mineral Eye Prep by Pür Minerals, to ensure flawless eye shadow application with a long-lasting look.
2. Next, use an Eye Shadow Brush to sweep a pale, shimmering yellow or taupe shade over the entire lid up to the brow bone. Pür Pick: Pressed Mineral Shadow in NEW Sunlit GypsumSunlit-Gypsum

3. To create more depth and dimension, use a Crease Brush to blend a deeper, gold shade into the crease of the eye and work toward the outer corners. Pür Pick: Gold Dust Shadow
4. Follow with a lighter, sparkling gold or champagne to add highlights. Dab a tiny bit of the shadow onto the inner corners of your eye and just under the brow bone. Pür Pick: Pressed Mineral Shadow in Champagne Citrine
5. Add definition by applying a gel liner (brown shades work best with this look) to the lash line. Start at the inner corner of the eye and work your way outward with short strokes. Lightly smudge the colour to create a blended, smoky effect. Pür Pick: Pür Intensity gel eyeliner in Coffee Quartz
6. Finish the look by applying a coat of Triple Impact Mascara to lengthen, thicken and curl your lashes.


Spring into Shape

Friday, March 06, 2009 | COLUMNS: Tips & How-Tos, Uncategorized

Springtime is almost here (and not a moment too soon), and that means sun, skin and spring fashion! Worried that a less-than-kind winter might limit your wardrobe options? Fear not! Pür’s got the answer to get your body warm weather-bound in no time. Did somebody say sun dress?


Ask Joli: When to Replace Your Brushes

Thursday, March 05, 2009 | COLUMN: Tips & How-Tos

You’ve got questions, Joli Baker has answers. Read on for advice from the Pür Minerals president and get the beauty scoop—pür and simple.

Q: How often should I replace my makeup brushes?
–Stephanie, Alpharetta, GA


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