Ask Joli: Sculpting Bold, Beautiful Brows

Tuesday, October 07, 2008 | COLUMN: Tips & How-Tos

You’ve got questions, Joli Baker has answers. Read on for advice from the Pür Minerals president and get the beauty scoop—pür and simple.


Sun Safety Beyond Summer

Tuesday, September 30, 2008 | COLUMN: Tips & How-Tos

We’ve said it before and we’ll say it again: Just because summer is over doesn’t mean that you can skip on sun protection. Don’t think that just because the peak sunbathing months are behind us that the UV threat has passed. You don’t have to be lounging on a beach towel for hours on end to suffer the ill effects of photodamage (such as hyperpigmented skin and discolorations). Even when it’s overcast outside, the UV menace still looms.


Award-Winning Coverage: 4-in-1 Pressed Mineral Makeup

Monday, September 29, 2008 | COLUMN: Tips & How-Tos

Since 4-in-1 Pressed Mineral Makeup was recently named “Best Natural Selection” at the 2008 Allure Best of Beauty Awards, I have been getting more questions than usual about our multi-tasking cornerstone product. Not to worry, we at Pür Minerals are here to answer all of your queries about the foundation, powder and concealer with SPF 15. Read on for everything you need to know about 4-in-1 Pressed Mineral Makeup—or as we like to call it, the one minute makeup miracle.

Q: How do I choose my 4-in-1 shade?

4-in-1 is available in 10 true shades ranging from Porcelain to Deepest to suit all skin tones. To choose your shade, stop by the Pür Minerals counter at any Dillard’s or ULTA store nationwide for a complimentary colour match. Or, you can use our online Makeup Planner. You only need to answer a few questions and a shade will be recommended.


Introducing New Pür Customer Profiles

Tuesday, September 23, 2008 | COLUMN: Tips & How-Tos

Get to know your fellow Pür Minerals fans with our NEW Customer Profile feature and get helpful tips from customers with skin issues, tone and color just like yours!


Ask Joli: Maintaining Your Makeup

Thursday, September 18, 2008 | COLUMN: Tips & How-Tos

You’ve got questions, Joli Baker has answers. Read on for advice from the Pür Minerals president and get the beauty scoop—pür and simple.


Pür Minerals September 2008 Newsletter

Wednesday, September 17, 2008 | COLUMN: Tips & How-Tos

Fall in Love with Radiant Skin


Makeup Do’s and Don’ts

Friday, September 12, 2008 | COLUMN: Tips & How-Tos

Every woman is different, so, naturally, every woman’s makeup choices are going to be different. Still, there are a few rules that every beauty queen should abide by when applying makeup. We’ve polled our Pür Minerals makeup experts and come up with the top do’s and don’ts to keep you looking your best.


How to Create the Pür-fect Smoky Eye

Wednesday, September 10, 2008 | COLUMN: Tips & How-Tos

Classic yet modern, both elegant and edgy, the smoky eye is arguably the coolest thing that you can do with your makeup for fall. And this season, the beauty staple has returned with a street-chic, everyday appeal that’s great for day or night. Follow these simple steps to achieve the most fashionable of all eye looks.


What’s Your Best Cut?

Tuesday, September 09, 2008 | COLUMNS: Tips & How-Tos, Uncategorized

Finding the Right Hairstyle for Your Face


Scents for the Season: The Best Fall Fragrances

Friday, September 05, 2008 | COLUMNS: Tips & How-Tos, Uncategorized

The days of summer are winding down. That means it’s time to trade in your airy, summery fragrance for a fall scent with a little more edge. Here are our top picks for the season of romance and sophistication.


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