It’s All About the Eyes

Friday, October 24, 2008 | COLUMN: Tips & How-Tos

Eye Makeup Tutorial


How to Fight Cellulite

Thursday, October 23, 2008 | COLUMNS: Tips & How-Tos, Uncategorized

Cellulite is a cosmetic condition that affects an estimated 90 percent of post-adolescent women to some degree. Just flip through the pages of Us Weekly or People and you’ll see that even supermodel-thin celebs are afflicted with this dreaded skin condition. Marked by dimpled, uneven skin in the lower limbs and abdomen, it is the result of a combination of factors that distort the skin’s cellular substructure. While far from life-threatening, in a culture that prizes clear, smooth skin, it’s a condition that can nevertheless carry a steep emotional burden.


Customer Profile: Casey W.

Wednesday, October 22, 2008 | COLUMN: Tips & How-Tos

Get to know your fellow Pür Minerals fans with our Customer Profile feature and get helpful tips from customers with skin issues, tone and color just like yours!

Get to know Casey W.


Get a Whiter, Brighter, Beautiful Smile

Friday, October 17, 2008 | COLUMNS: Tips & How-Tos, Uncategorized

So, you’ve got your favorite lipstick, liner and gloss
all picked out—what’s not to smile about? Well, if those pearly whites aren’t
as bright as you would like them to be, you might be less inclined to open up. Don’t
let a spotty smile drag down your look. Read on for tips and tricks on how to get
that sparkle back and keep stains at bay.


C the Light

Tuesday, October 14, 2008 | COLUMN: Tips & How-Tos

Ingredient Close-Up: Vitamin C


Skin Fitness—Get in Shape

Thursday, October 09, 2008 | COLUMN: Tips & How-Tos

As we age, our skin loses elasticity, making it harder to return to its original shape. And after years of smiling, laughing and crying, the breadth of our emotions can often be traced in the form of smile lines, brow lines and crow’s feet.By getting your skin in shape, you can easily prevent many of the signs of premature aging (and even correct some that have already begun). Read on for tips and tricks on how to tone, tighten up and take years off your look.


Customer Profile: 60 Years Young!

Wednesday, October 08, 2008 | COLUMN: Tips & How-Tos

Get to know your fellow Pür Minerals fans with our Customer Profile feature and get helpful tips from customers with skin issues, tone and color just like yours!

Get to Know Carol, approaching 60 with a zest for life and a flawless complexion!


Ask Joli: Sculpting Bold, Beautiful Brows

Tuesday, October 07, 2008 | COLUMN: Tips & How-Tos

You’ve got questions, Joli Baker has answers. Read on for advice from the Pür Minerals president and get the beauty scoop—pür and simple.


Sun Safety Beyond Summer

Tuesday, September 30, 2008 | COLUMN: Tips & How-Tos

We’ve said it before and we’ll say it again: Just because summer is over doesn’t mean that you can skip on sun protection. Don’t think that just because the peak sunbathing months are behind us that the UV threat has passed. You don’t have to be lounging on a beach towel for hours on end to suffer the ill effects of photodamage (such as hyperpigmented skin and discolorations). Even when it’s overcast outside, the UV menace still looms.


Award-Winning Coverage: 4-in-1 Pressed Mineral Makeup

Monday, September 29, 2008 | COLUMN: Tips & How-Tos

Since 4-in-1 Pressed Mineral Makeup was recently named “Best Natural Selection” at the 2008 Allure Best of Beauty Awards, I have been getting more questions than usual about our multi-tasking cornerstone product. Not to worry, we at Pür Minerals are here to answer all of your queries about the foundation, powder and concealer with SPF 15. Read on for everything you need to know about 4-in-1 Pressed Mineral Makeup—or as we like to call it, the one minute makeup miracle.

Q: How do I choose my 4-in-1 shade?

4-in-1 is available in 10 true shades ranging from Porcelain to Deepest to suit all skin tones. To choose your shade, stop by the Pür Minerals counter at any Dillard’s or ULTA store nationwide for a complimentary colour match. Or, you can use our online Makeup Planner. You only need to answer a few questions and a shade will be recommended.