Meet the Newest Members of the 4-in-1 Family

Monday, April 02, 2012 | COLUMN: Things We Love

Like the no-mess, no-stress look of Pür’s 4-in-1 Pressed Mineral Makeup? You’ll love the newest additions to the 4-in-1 family. Combining pure mineral pigment with proven skincare ingredients, our 4-in-1 Mineral Tinted Moisturizer and Disappearing Act 4-in-1 Concealer give you two new multitasking tools for complexion perfection. Use them alone or under your 4-in-1 Foundation for a new level of flawless coverage.

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Get a Whiter, Brighter Smile

Sunday, April 01, 2012 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Get a Whiter, Brighter Smile

Don’t let a spotty smile drag down your look. Read on for tips and tricks on how to get that sparkle back and keep stains at bay.

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Stop Creases in their Tracks with NEW Cease Crease

Tuesday, March 20, 2012 | COLUMN: Things We Love

Cease Crease Eye Shadow PrimerMeet the newest weapon in the fight against eye creasing: Cease Crease by Pür Minerals. More than just an eye shadow primer, Cease Crease actually tightens the skin’s appearance to create a silky smooth makeup canvas and stop creasing before it starts. Featuring a skin-perfecting blend of problem-solving ingredients—including age-defying grape seed extract, lactic acid and vitamins A and E—Pür’s latest primer innovation actively fights visible signs of aging while creating an oil-resistant barrier for maximum color intensity and staying power. Now, that’s beauty in a blink!

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2012: the Year of the Signature Lip

Friday, March 16, 2012 | COLUMN: Things We Love

Shutterstock_1391444Makeup trends, like those in fashion, come in cycles. Generally speaking, when eye color takes the spotlight, lip color assumes the supporting role, and vice verse. It’s no coincidence that yesterday’s smoky eye craze also saw the rise of the nude lip. This year, however, the tide is ebbing back toward bold lips. Only this time, there’s a twist. Whereas once women shopped for lip color by occasion, today’s trend finds more and more of them seeking out their signature shade—that one go-to hue that looks great with everything.

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Free Shipping through Saturday!

Thursday, March 15, 2012 | COLUMNS: Promotions, Things We Love

What’s the best part of spring? The amazing fashion and makeup looks of course! Now through Saturday, March 17, stock up on your fair-weather beauty essentials and enjoy FREE SHIPPING on your entire order! No minimum purchase required. Just enter code FREESHIP at checkout. What better way to spring into the season.

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Moms Rave Over Wakeup Call

Friday, March 09, 2012 | COLUMN: Things We Love

Shutterstock_1090253Wakeup Call has been blowing up the blogosphere, with praise pouring in from all corners. Designed to minimize the look of dark circles and puffy, under-eye bags, Pür’s latest eye sensation has won a strong following from, among others, new moms. Staff writers for the lifestyle blog Outblush reveal why:

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Try It Here First!

Thursday, March 08, 2012 | COLUMNS: Promotions, Things We Love

4in1 Mineral Tinted Moisturizer SampleThis spring promises to be one of our most exciting seasons yet! With an incredible product lineup, fresh deals and more, you won’t want to miss a beat. For a limited time starting today, you can try one of our hottest new items—4-in-1 Mineral Tinted Moisturizer—before it’s available for purchase! Your moisturizer, primer, foundation and SPF 20 all in one, this remarkable formula hydrates and perfects with sodium hyaluronate and our exclusive Ceretin Complex. Use it alone for a one-step, ultra-natural complexion or as a hydrating, broad-spectrum base for mineral makeup application.

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Fresh Spring Trends – #3 Little White Dress

Thursday, March 01, 2012 | COLUMNS: Things We Love, Tips & How-Tos

BandofOutsidersFew looks capture the crispness of spring than the simple little white dress. This season, designers are taking this fair weather fave to new heights, mixing sheer and solid fabrics for breezy, billowing layers that say goodbye to winter’s buttoned-down, all-business attitude for good. This full-length sleeveless frock from Band of Outsiders is the perfect balance of elegance and playfulness—just the trick for breathing new life into your wardrobe.

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Fresh Spring Trends – #2 Neons & Tangerines

Tuesday, February 28, 2012 | COLUMNS: Things We Love, Tips & How-Tos

NanetteLaporeSome time ago, we ran a story on Pantone’s 2012 color of the year: Tangerine Tango. Now, we get to see this vivid, vivacious shade in action—everywhere from blouses and blazers to skirts and shoes. While not quite a neon shade itself, it pairs wonderfully with that other hot spring trend, as seen in this electric combo from Nanette Lapore. Just be sure you keep your makeup safely toned down to keep from overdoing it.

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Fresh Spring Trends – #1 Peplum

Friday, February 24, 2012 | COLUMNS: Things We Love, Tips & How-Tos

Jason-WuThis spring, designers couldn’t get enough flare (and no, we’re not talking about the type that drove Jennifer Aniston over the edge in Office Space). From Armani to Yves Saint Laurent, hips were shaking down the runway in arguably one of this season’s coolest fashion revivals: the peplum. We love this vintage inspired, two-toned number from Jason Wu with super skinny black waistband. It’s Mad Men meets Beverly Hills.

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