Runway Rundown: Crimson Lips

Friday, December 14, 2012 | COLUMN: Things We Love

Want all eyes on you this season? Jump on the crimson trend and trade in nude lipstick for rich shades of plum and wine! Try Mineral Shea Butter Lipstick (link no longer available) in Fire Opal for a rich, crimson red or Black Amethyst for deep, plum-stained lips. Here’s the look, seen at Gucci’s 2012 Fall Fashion Show for inspiration.

We Love: Spiked Lips

Tuesday, December 11, 2012 | COLUMN: Things We Love

Tis the season for spiked eggnog, apple cider, warm bourbon and LIPS! Thanks to the genius All That Pops (link no longer available) lip gloss stick collection, you can get a punch of shine in a single, luscious swipe.

Spotlight on Mark Boomershine

Friday, November 30, 2012 | COLUMN: Things We Love

Atlanta artist Mark Boomershine is best known for his highly stylized pop-inspired paintings. With subjects ranging from cultural icons to intimate portraits, Boomershine’s work is part collage, part commentary, and totally original. Recently, Pür guest blogger Julia Cohen sat down with the local star to discuss what inspires him, what’s in the works and what he loves most about living and working in Atlanta.


Can’t Get Enough Neons & Neutrals

Tuesday, October 16, 2012 | COLUMN: Things We Love

Can’t Get Enough Neons & Neutrals

Neon’s are all the rage this season! Adding a piece of neon to your outfit instantly takes it from flat to fierce! A trick to hitting the mark with this trend and avoid looking like an 80s punk rocker is to pair your highlighter piece with a classic cut neutral, creating a sophisticated take on this of-the-moment look! Don’t feel confident enough to rock eye-catching colors head-to-toe? Mix neon-colored accessories, like skinny belts, jewelry, shoes, bags and even nail polish, with some neutral-hued pieces that you already have in your closet for a super easy way to look updated and on-trend.

Behind the Scenes at the Zang Toi Spring 2013 Show

Saturday, September 29, 2012 | COLUMNS: Away We Go, Things We Love, 2013 spring trends, New York fashion week, zang toi

Pür Marketing VP, Julie Campbell, recently attended the Zang Toi Spring 2013 Show during this month’s Fashion Week. Here’s what wowed and inspired her from the runway.


New Fall Kits Are Here!

Friday, September 28, 2012 | COLUMNS: Promotions, Things We Love, best eyepencil, fall 2012 trends, lip gloss sticks, lipgloss pencil, mineral eye pencils, new winter looks, pur minerals kits, purminerals kit

All That Dazzles

Looking for a bold, new look this fall? We’ve got you covered. Now available from Pür are two totally wearable, on-trend kits to help you mix things up this season.


Our Favorite Fall 2012 Trends

Friday, September 21, 2012 | COLUMNS: Things We Love, 2012 fall trends, autumn styles, biker jacket, fashion week, latest runway looks, midi dress trend

Tomorrow marks the official first day of fall. And while we’re looking forward to the cooler weather and the changing colors of the season, what we’re most excited about is the fashion! While some styles are enjoying a second life (tuxedo blazers and military jackets aren’t going away anytime soon), others are mixing things up. Here are a few to keep on your radar.


Three Shadows in One Compact!

Tuesday, September 11, 2012 | COLUMNS: Things We Love, product highlights

Perfectfiteyetrio_wildchildWe can take a hint—more is better. Especially when it comes to eye color. So, after months of careful planning, calling in the beauty experts and putting our scientists to work, we’re proud to introduce our newest eye innovation: Perfect Fit Eye Shadow Trios. Available in ten expertly chosen color combinations, these instant get-the-look compacts put today’s most wearable, wow-able shades at your fingertips. 


Mascara: Then and Now

Wednesday, August 29, 2012 | COLUMNS: Things We Love, 1900 eye makeup, 1920 make up, 1930 looks for eyes, 1940 eyeliner, 1950 mascara, vintage mascaras

With all the advances in mascara technology today—from lash-conditioning formulas to clump-resistant wands—it’s hard to imagine going anywhere without that indispensible little tube. Yet a mere 60 years ago, the lash game was considerably different. From the 1900s to the early 1950s, mascara was a block (first made from coal and petroleum jelly) and came in a box. And forget no-clump wands—application meant using something akin to a toothbrush. Don’t believe us? Check out Hillary Reinsberg’s mascara retrospective on buzzfeed.comPark&tilford Source:


Five Hero Products. One Complete Kit.

Thursday, August 23, 2012 | COLUMNS: Things We Love, 4-in-1 foundation, 4in1 makeup, best concealer, liquid foundations, make up with skincare, mineral concealers, new purminerals kit, product highlights, pur minerals kits, skin primer, tinted moisturizer, top primers

Over a decade ago, Pür broke the mineral makeup mold with the first pressed mineral powder of its kind. Today, our multitasking 4-in-1 line includes both liquid and powder formulas, each packed with complexion-perfecting skincare ingredients. Now, you can get five of our newest breakthroughs in one grab-and-go kit. Great for long-time Pür fans and new users alike, our NEW 4-in-1 Complexion Kit includes:


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