Behind the Scenes at the Zang Toi Spring 2013 Show

Saturday, September 29, 2012 | COLUMNS: Away We Go, Things We Love

Pür Marketing VP, Julie Campbell, recently attended the Zang Toi Spring 2013 Show during this month’s Fashion Week. Here’s what wowed and inspired her from the runway.


New Fall Kits Are Here!

Friday, September 28, 2012 | COLUMNS: Promotions, Things We Love

All That Dazzles

Looking for a bold, new look this fall? We’ve got you covered. Now available from Pür are two totally wearable, on-trend kits to help you mix things up this season.


Our Favorite Fall 2012 Trends

Friday, September 21, 2012 | COLUMN: Things We Love

Tomorrow marks the official first day of fall. And while we’re looking forward to the cooler weather and the changing colors of the season, what we’re most excited about is the fashion! While some styles are enjoying a second life (tuxedo blazers and military jackets aren’t going away anytime soon), others are mixing things up. Here are a few to keep on your radar.


Three Shadows in One Compact!

Tuesday, September 11, 2012 | COLUMN: Things We Love

Perfectfiteyetrio_wildchildWe can take a hint—more is better. Especially when it comes to eye color. So, after months of careful planning, calling in the beauty experts and putting our scientists to work, we’re proud to introduce our newest eye innovation: Perfect Fit Eye Shadow Trios. Available in ten expertly chosen color combinations, these instant get-the-look compacts put today’s most wearable, wow-able shades at your fingertips. 


Mascara: Then and Now

Wednesday, August 29, 2012 | COLUMN: Things We Love

With all the advances in mascara technology today—from lash-conditioning formulas to clump-resistant wands—it’s hard to imagine going anywhere without that indispensible little tube. Yet a mere 60 years ago, the lash game was considerably different. From the 1900s to the early 1950s, mascara was a block (first made from coal and petroleum jelly) and came in a box. And forget no-clump wands—application meant using something akin to a toothbrush. Don’t believe us? Check out Hillary Reinsberg’s mascara retrospective on buzzfeed.comPark&tilford Source:


Five Hero Products. One Complete Kit.

Thursday, August 23, 2012 | COLUMN: Things We Love

Over a decade ago, Pür broke the mineral makeup mold with the first pressed mineral powder of its kind. Today, our multitasking 4-in-1 line includes both liquid and powder formulas, each packed with complexion-perfecting skincare ingredients. Now, you can get five of our newest breakthroughs in one grab-and-go kit. Great for long-time Pür fans and new users alike, our NEW 4-in-1 Complexion Kit includes:


NEW 4-in-1 Liquid Foundation and Balancing Act

Monday, August 20, 2012 | COLUMNS: Campaigns, Things We Love

Fans of flawless beauty, rejoice! Pür has two NEW tools for complexion perfection. From our total coverage liquid foundation with skincare ingredients to our miracle mattifying powder for oily skin, we’re proving once again why Pür Minerals is The Complexion Authority. 


Pür Minerals is a Chatelaine 100 Winner!

Tuesday, August 07, 2012 | COLUMNS: Campaigns, Things We Love

Beauty100 Seal_2012Pür struck gold in Canada this month, taking home a Chatelaine Beauty 100 Award for our 4-in-1 Pressed Mineral Makeup SPF 15. With its multitasking, no-mess formula, the all-in-one foundation, concealer, powder and SPF miracle won over a panel of beauty experts to be counted among the best products of 2012. Coming from Canada’s premier lifestyle magazine, with over four million readers, that’s quite a compliment.


Pür Supports World Burn Congress with Donation

Tuesday, July 31, 2012 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

From the American Heart Association to Dress for Success Atlanta, we’ve supported a number of causes throughout the years with donations of time, talent, money. Now, we’re partnering with another organization close to our hearts: the Phoenix Society’s World Burn Congress. The annual conference brings together more than 800 burn survivors, family members, caregivers and firefighters to share their experiences and support.


FREE Passion Lip Gloss with ANY Purchase!

Wednesday, July 25, 2012 | COLUMNS: Promotions, Things We Love

PassionlipglossLooking for a new lip look this summer? Turn up the heat with Pür’s lushly hydrating Pout Plumping Lip Gloss in Passion. This shimmering golden raspberry hue is the perfect way to spice up your routine, with straight-from-the-runway colour and a good-for-you formula packed with nourishing vitamins and conditioners. Best of all, you can get this stunning summer shade FREE with ANY purchase! No minimum purchase. No promo codes. No reason to hold you back. 


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