Alden Ehrenreich of Beautiful Creatures in Teen Vogue

Friday, January 04, 2013 | COLUMNS: Pur Teen, Things We Love

This month, Teen Vogue sits down with Beautiful Creatures star Ethan Wate (Alden Ehrenreich) to talk all things supernatural. From how he landed the part to getting pointers from Academy Award-winning costar Jeremy Irons, the 23-year-old heartthrob explains how the latest fantasy blockbuster is more than just another teen movie. Pick up the February 2013 issue today, and get the full scoop.

NEW Collection Inspired by Beautiful Creatures

Wednesday, January 02, 2013 | COLUMNS: Campaigns, Makeup, Promotions, Pur Teen, Things We Love

Can’t wait for the February 14 release of Beautiful Creatures? Neither can we. Luckily, you don’t have to wait to get a smoldering look inspired by the film. Pür‘s newest palette (link no longer available) comes straight from the screen, with eight otherworldly eye shadows, plus an exclusive eyeliner and lip gloss. Go light or flaunt your dark side with looks inspired by Gatlin’s most mysterious residents. What’s more, you can get it shipped free for a limited time. Just enter code BECLAIMED at checkout, and get ready to choose your side.

Lust & Must: Gold Glitz

Friday, December 28, 2012 | COLUMN: Things We Love

As the highly anticipated release of The Great Gatsby approaches, Golden Age glitz and glamour once again returns to the runway. Here are some of our favorite lust-worthy pieces and their cheap-chic counterparts!


We Love: Big, Bold Holiday Jewelry

Thursday, December 20, 2012 | COLUMN: Things We Love

Statement jewelry is oh-so chic this holiday season. When it comes to your rings, cuffs and necklaces, bigger is definitely better! The point of a party is that it’s festive, and your jewelry should punctuate the occasion. A singular, noteworthy piece of jewelry hits the mark this season. Such as art deco-inspired bib necklaces, which boast ornate designs with a vintage charm. Jewelry like this is always the hit of the party, practically entering the room before you do, certain to be noticed. Why bother otherwise, right?

Daily Inspiration: Charm and Beauty

Sunday, December 16, 2012 | COLUMN: Things We Love

“Charm is a glow within a woman that casts a most becoming light on others.”
—John Mason Brown (1900-1969), author and drama critic

Runway Rundown: Crimson Lips

Friday, December 14, 2012 | COLUMN: Things We Love

Want all eyes on you this season? Jump on the crimson trend and trade in nude lipstick for rich shades of plum and wine! Try Mineral Shea Butter Lipstick (link no longer available) in Fire Opal for a rich, crimson red or Black Amethyst for deep, plum-stained lips. Here’s the look, seen at Gucci’s 2012 Fall Fashion Show for inspiration.

We Love: Spiked Lips

Tuesday, December 11, 2012 | COLUMN: Things We Love

Tis the season for spiked eggnog, apple cider, warm bourbon and LIPS! Thanks to the genius All That Pops (link no longer available) lip gloss stick collection, you can get a punch of shine in a single, luscious swipe.

Spotlight on Mark Boomershine

Friday, November 30, 2012 | COLUMN: Things We Love

Atlanta artist Mark Boomershine is best known for his highly stylized pop-inspired paintings. With subjects ranging from cultural icons to intimate portraits, Boomershine’s work is part collage, part commentary, and totally original. Recently, Pür guest blogger Julia Cohen sat down with the local star to discuss what inspires him, what’s in the works and what he loves most about living and working in Atlanta.


Can’t Get Enough Neons & Neutrals

Tuesday, October 16, 2012 | COLUMN: Things We Love

Can’t Get Enough Neons & Neutrals

Neon’s are all the rage this season! Adding a piece of neon to your outfit instantly takes it from flat to fierce! A trick to hitting the mark with this trend and avoid looking like an 80s punk rocker is to pair your highlighter piece with a classic cut neutral, creating a sophisticated take on this of-the-moment look! Don’t feel confident enough to rock eye-catching colors head-to-toe? Mix neon-colored accessories, like skinny belts, jewelry, shoes, bags and even nail polish, with some neutral-hued pieces that you already have in your closet for a super easy way to look updated and on-trend.

Behind the Scenes at the Zang Toi Spring 2013 Show

Saturday, September 29, 2012 | COLUMNS: Away We Go, Things We Love

Pür Marketing VP, Julie Campbell, recently attended the Zang Toi Spring 2013 Show during this month’s Fashion Week. Here’s what wowed and inspired her from the runway.


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