2013 Spring Nail Trends

Sunday, April 14, 2013 | COLUMNS: Things We Love, Tips & How-Tos

Think your nail polish is a one-trick pony? Think again. This spring, we reveal three of the hottest nail trends—and all of them involve two or more shades. Read on to learn how you can make each look your own!


Served Fresh: Mint Julep on Etsy

Thursday, March 28, 2013 | COLUMN: Things We Love

We admit it: we’re Etsy junkies. Where else can you find so many original fashion pieces and accessories under one roof? One shop definitely worth checking out is Mint Julep Design. Run by SoCal-based artist Monica Chapon (a professional sculptor with a Master’s Degree in Ceramics), this one-of-a-kind boutique is a treasure trove of chic, handmade jewelry, like this enameled whale necklace. We also love her spiky drop earrings—made from real porcupine quills!

Snake Charmed

Friday, March 22, 2013 | COLUMNS: Makeup, Things We Love

1. Judith Jack Collar Necklace ($1,750 at Nordstrom.com) 2. Bulgari Serpenti Bracelet ($54,000 at Bulgari.com) 3. Elsa Peretti Snake Bangle ($495 at Tiffany.com) 4. Tessa Cuff Bracelet ($145 at LuluFrost.com)


This season, the serpent is in! In honor of the Year of the Snake, fashion houses like Cartier, Bulgari and Judith Jack are rolling out gorgeous pieces (with equally stunning price tags). But if you are a true fashion junkie with a slightly modified budget, there are some options for you! This sterling silver snake bangle by Tiffany & Co. is sleek and classy for only $495, and Lulu Frost’s gold coiled serpent with turquoise eyes is only $144.


The serpent trend doesn’t stop at jewelry. Inspired by the exotic mystery of the snake, soft eyes with a bold lip are sweeping the runway this year. You can have it all with Pür’s Natural Eye 3-Piece Collection (link no longer available), featuring our naturally gorgeous Gold Marcasite Eye Shadow, Chocolate Mica Eye Pencil and luscious Impact+ Mascara (only $14)! Add a pop color with our Mineral Shea Butter Lipstick (just $16), and you can get this year’s hottest look for less!

We Love: Charmaine Olivia

Friday, March 15, 2013 | COLUMN: Things We Love

Charmaine Olivia is a self-taught artist living in San Francisco. We can’t get enough of her art on Instagram. Most of her work, like her Rose Story 2 (above), is focused on women and reminds us that natural is beautiful.


You can view her artwork on charmaineolivia.com

Golden Age Glamour

Friday, March 08, 2013 | COLUMN: Things We Love

1. Knife-pleat Maxi Dress ($128 at Victoria’s Secret) 2. Jimmy Choo ‘Abel’ Pump ($525 at Nordstrom) 3. Flower Stud Earrings ($38 at cwonder.com) 4. Pür Minerals Art Decadence Collection (link no longer available)


Neutral colors look great on everyone and create a free-spirited sensation. We suggest pairing them with bold pink accessories, like bejeweled earrings and pointy-toed heels. Our Art Decadence Collection (link no longer available) provides an elegant finish to balance your look.

Spring Pops of Fun!

Thursday, March 07, 2013 | COLUMNS: Away We Go, Things We Love

This spring break, head out to the hottest places in this year’s sexiest colors. Hit Miami in Lemon Zest, take over Puerto Rico in a Poppy Red and arrive at Panama Beach in fabulous Monaco Blue. These stunning shades top the 2013 Pantone Fashion Color Report and can be incorporated into bathing suits (foxy one-pieces steal the show), shoes and accessories. Of course, your makeup has to be flawless too! Add a pop of color with Pür’s Island Escape Cream Shadow Collection (link no longer available). This provocative oasis of pastel shades creates a smudge-proof eye that lasts through sunny days and nighttime fun!

Haute Hounds for Atlanta Humane Society

Monday, February 25, 2013 | COLUMNS: Around Town, Things We Love

Photos by Kimberly Link and Peter Nguyen 

The Pür Minerals team was honored to attend the recent spring fashion show and charity event at Saks Fifth Avenue Atlanta to benefit animal lovers and their pets. The event raised nearly $45,000 for the Atlanta Humane Society.


Guests were treated to the best of spring fashion, including decadent pops of color from  designers such as Giambattista Valli, Dolce & Gabbana and Roberto Cavalli. Bright hues of lemon, orange and red lifted the mood and left us all yearning for spring.


The highlight of the event included our very own Executive Chairman, Bob Cohen, and his adorable Pomeranian pooch, Foxie, strutting their stuff on the runway.


We invite you to help us give back this month in the name of “puppy love.”


Mint Fresh Fashion

Monday, February 18, 2013 | COLUMN: Things We Love

1. Kate Spade Minka Purse 2. Cartier Bracelet 3. Ray-Ban Sunglasses 4. Paige Denim Skinny Jeans 5. Free People Vintage Top 6. Sandstone Eye Shadow


Mint green soothes the soul. Inspire others and set the mood with this perfect pastel. Full of chill vibes, mint green can be worn head-to-toe with soft neutrals for a relaxed look or paired with rich textures for a night out. This cool color is the perfect contrast to your hectic week. Try it with our Mineral Eye Shadow in Sandstone, and don’t be afraid to accent with a hint of gold!

Mad for Plaid

Friday, February 15, 2013 | COLUMNS: Things We Love, Tips & How-Tos

Alice Englert (of Beautiful Creatures) rocks head-to-toe plaid in this month’s W.


Simple yet chic, plaids are bringing “old school” style back to the professional and casual scenes. Wearing plaids matched—or all mixed up—can be bold and flashy or modest and sophisticated. Depending on which plaid you plan on wearing, you can spice up your look with Universal Marble Powder in Spice, soften it with Pink or give it a sun-kissed glow with Bronze. Just like plaids, these mineral powders bring life to your vintage choice by highlighting and brightening your cheeks, eyes and lips. Just add a subtle or bold lip, and you’ve got this spring’s hottest look!

Alden Ehrenreich of Beautiful Creatures in Teen Vogue

Friday, January 04, 2013 | COLUMNS: Pur Teen, Things We Love

This month, Teen Vogue sits down with Beautiful Creatures star Ethan Wate (Alden Ehrenreich) to talk all things supernatural. From how he landed the part to getting pointers from Academy Award-winning costar Jeremy Irons, the 23-year-old heartthrob explains how the latest fantasy blockbuster is more than just another teen movie. Pick up the February 2013 issue today, and get the full scoop.