Short and Sweet

Thursday, March 18, 2010 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Scissors_haircutSpring is just around the corner, and summer will be here before we know it. I definitely let my hair get too long and out of control during the last few months, so I recently got a super fresh, springtime trim. I told Joy, my fabulous hair stylist “Chop it. Get rid of it. Hair must fly because it’s driving me bonkers!” I’ve worn varying lengths of short hair in the past, so this did not faze Joy at all.

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Perfectly Natural – The Secret to Shine-free Beauty

Wednesday, March 10, 2010 | COLUMN: Things We Love

Perfectly Natural While all of us long for a flawless finish to some degree, for those with oily skin, the path to perfection is often fraught with more pitfalls than most. The result of overactive sebaceous glands, oily skin produces more sebum—or natural oil—than normal. As a result, the skin frequently appears shiny, making makeup application difficult. Against this slicker surface, non-mineral makeup often struggles to adhere, and where it does, it runs the risk of clogging pores and causing breakouts.

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Nail the Look

Wednesday, March 03, 2010 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Liquid_Swatch When it comes to runway fashion, most of us look at the big picture—the outfits, the makeup, the hair—but often it’s the attention to detail that really nails the look. With this spring’s less-is-more attitude, it’s the little things that really make the difference. And if the view from the catwalk is any indication, fun, fresh nails are the finishing touch du jour.

In the Nude
Nude and neutral polishes are a springtime
no-brainer. While still fresh and fun, they’re the least in-your-face
and go with just about anything. Find the perfect shade for your skin
type (or outfit) at RescueBeauty.com, home of New York’s premier nail boutique, Rescue Beauty Lounge.

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Pucker-Up, Valentine.

Thursday, February 11, 2010 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Last week I confessed that I love any excuse to bust-out my red lipstick, and Valentine’s Day is the Shutterstock_11370694 perfect occasion for a sexy, bold pout. Whether you’re on a romantic date, shaking what your mama gave you at the club or having an anti-Valentine’s girls’-night-out; red lips are super hot and will definitely make a statement. Many women shy away from this classic yet daring look in fear of looking like a sleazy circus clown. Fear not! Rouge is not a ruse. With a little know-how and proper technique, you can wear your crimson smile with confidence!

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Hot Rocks Featured in Marie Claire!

Wednesday, February 10, 2010 | COLUMNS: Campaigns, Things We Love

Hot-Rocks_Marie-Claire From pastel pink leggings to banded updos, the ballerina look took center stage on this spring’s runways, according to March’s Marie Claire. In an article titled “Ballet Basics,” the fashion and beauty authority laid out the season’s hottest rising stars, singling out Pür Minerals’ Hot Rocks as part of the look du jour.

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Desert Island Beauty Picks

Tuesday, February 09, 2010 | COLUMN: Things We Love

You know the rules: if you were stuck on a desert island and could only take three (albums, movies, people), which would you pick? Well, today the topic is beauty. And, ignoring the more daunting implications of a Lost-type lifestyle, we’re going to lay down three multitasking must-haves no beauty bag should be without. Ever.

4-in-1-and-Allure-Seal 4-in-1 Pressed Mineral Makeup

Your foundation, concealer, powder and SPF 15, Pür’s all-in-one makeup miracle gives you a flawless complexion in just 60 seconds. Made with the finest micronized mineral pigments and good-for-your-skin ingredients like shea butter and vitamin E, this multitasking pressed powder creates a naturally radiant look that nourishes the skin and shields it from harmful UV rays (a key feature for the island castaway).

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Mineral Mudd Masque is a Fashion Reader Fave!

Friday, February 05, 2010 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

MineralMud_New_CAP_2 It’s one thing when a magazine’s beauty department gives you a nod. It’s a whole other thing when its readers cry out your name. So, when Fashion magazine announced our Mineral Mudd Masque was a Reader Fave in its 8th Annual Readers’ Choice Beauty Awards, we were speechless. The best solution in such a situation? Let someone else do the talking:

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Three Head Turning Hair Trends for 2010

Wednesday, December 30, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Sure, it may seem like only yesterday that we were celebrating the holidays and winter had just begun, but for fashion designers and beauty experts, all eyes are already on spring. As fashion houses preview their fair-weather fare on midwinter’s runways, we get a sneak peek at what’s in store for next season, and the look—from the head up, at least—is pretty exciting. Here’s a preview of the haute, new hairstyles to look for in the New Year:

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Rave Reviews and Blog-worthy Buzz

Wednesday, December 23, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

December’s been a busy month for Pür Minerals and for our fans. With the holidays fast approaching, many have taken to the web to share their thoughts, experiences and opinions on this month’s must-have beauty buys. Here’s a look at what a few have to say:

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A Cure for the Common Curl?

Monday, December 14, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

Shutterstock_2955331 Ever wonder why you’re never born with the hair you want? Curly girls always seem to want straighter strands, while those with straight hair constantly crave curled tresses. Well, researchers in Australia may have discovered the culprit—a “curly gene” responsible for those unruly locks. The next step? Developing a pill that may, one day, render straightening irons and chemical relaxers obsolete.

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