Get this Season’s Hottest Eye Look

Monday, March 30, 2009 | COLUMN: Things We Love

Us-Weekly-Clip
While metallic shades of gold and bronze are always on the hot list for spring, silver liners and shadows are all the rage this season. To get ultra-chic, silvery lids, beauty editors at Us Weekly recommend Pür Minerals Glimmer Eye Pencil in Silver, featured in the “Trend Watch” section of this week’s issue.

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Go Ahead, Get a Little…

Monday, March 02, 2009 | COLUMN: Things We Love

Getalittle_tanner
Today, Pür introduces the latest (and long-awaited) addition to its NEW Pür Rocks On Collection: Get a Little self-tanning lotion.

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Pür Rocks On…Introducing More NEW Spring Products

Monday, February 23, 2009 | COLUMN: Things We Love

Pür brings you more depth, dimension and drama with these latest additions to our NEW Pür Rocks On Spring 09 Collection.

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Pür in the Spotlight: Get this Season’s Most Polished Look

Thursday, February 19, 2009 | COLUMNS: Things We Love, Tips & How-Tos, Uncategorized

OK!-Cover
Pür Minerals Eye Defining Pencil in Polished Stone makes a shining appearance in this week’s edition of OK! Weekly. The issue, which just hit stands yesterday, features our luscious, long-wearing eyeliner in an article called “Behind the Scenes in the American Idol Makeup Chair.” EyePencil_PolishedStone

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Pür Rocks On!

Monday, February 09, 2009 | COLUMN: Things We Love

Pur_rocks
INTRODUCING THE NEW COLLECTION FROM PÜR MINERALS

Pür continues to break the mineral mold with its latest collection: Pür Rocks On. This spring, we’re bringing you More Depth, Dimension and Drama. Discover a palette of natural hues juxtaposed with dramatic bursts of colour. This season’s look is for the woman that’s uninhibited and unpredictable.

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Better than BARE?!

Wednesday, February 04, 2009 | COLUMN: Things We Love

StarterKit_allure
Yep, that’s right!

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Hello, Lovely

Thursday, January 22, 2009 | COLUMN: Things We Love

Maximum-Coverage-Brush
Meet the NEW Maximum Coverage Brush!

Pür Minerals presents the latest (and possibly greatest) addition to its Pür Professional Brush series. The NEW Maximum Coverage Brush is a firm, flat brush designed for expert concealing and superior coverage of those hard-to-reach
areas. And like all Pür Professional Brushes, this beauty is made of all-natural, cruelty-free goat, sable and pony hair.

So, why do you need it?

This small wonder gives skin a flawless, airbrushed effect, providing maximum coverage with minimum effort. Tackle dark under eye circles, discolorations, blemishes and broken capillaries and uneven skin tone with one must-have beauty tool.

How to use it:

The Maximum Coverage Brush is ideal for use with our bestselling Colour Correcting Primers in Peach and Green. Just squeeze a dime-sized drop of the foundation primer onto the brush and sweep evenly over skin, focusing on problem areas. With its top-notch concealing capabilities, It’s also great for precise
application of the award-winning 4-in-1 Pressed Mineral Makeup.

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Pür Employee Favorites

Tuesday, January 20, 2009 | COLUMN: Things We Love

Pur-Glamour
We’ve polled our own fabulous Pür Minerals employees to find out their absolute must-have, stranded-on-an-island-and-can’t-live-without products. Check out our top Pür picks and why we love them so much. 

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Get a Grip on Global Warming

Friday, January 16, 2009 | COLUMN: Things We Love

Hairdryer
From hybrid cars to energy-saving light bulbs, the “green” movement is coming home in a big way. For those wishing to cut back even more on their carbon footprint (and their electricity bill), Beverly Hills-based Barbar Artist, Inc. suggests starting at the top…of your head.

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Raising the Bar

Thursday, January 15, 2009 | COLUMN: Things We Love

Soap
Until recently, bar soap was always an afterthought to me. Sure, I’d go out of my way to find the most nourishing, aromatically enticing body scrubs and butters, but as far as I was concerned, bath soap was always something best bought in bulk from the supermarket. I had no use for the fru fru, seashell-shaped soap sets I received every Christmas (which were always re-gifted), the words “French milled” meant nothing to me and my idea of “guest soap” meant replacing the slivers that had fused together with a fresh bar.

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