Looking Pretty, Mardi Gras Style!

Tuesday, March 08, 2011 | COLUMNS: Around Town, Campaigns, Things We Love, Tips & How-Tos

Shutterstock_719571 Happy Fat Tuesday, everybody!  Mardi Gras is legendary for its exciting parties, grand balls, marvelous masquerades and colorful, action-packed parades. In New Orleans and other cities in the Southeast, locals and tourists use beads, doubloons, extravagant costumes and delicious King Cake to party down. I’ve always wanted to participate in the Mardi Gras merriment, but for now, I’ll celebrate by highlighting the traditional colors of the festivities: Purple, Green and Gold! Each color has its own significance and symbolism, and these flirty, fun shades will have you saying “Laissez les bons temps rouler!” (Let the good times roll!)


Primer: A Makeup Lover’s Best Friend

Friday, March 04, 2011 | COLUMNS: Things We Love, Tips & How-Tos

The cosmetic universe is always unearthing aesthetic innovations to woo us, making our beauty routines healthier, easier, faster, more effective and more fun. Being a budget-conscious person, I have issues jumping onto the beauty boat for some trends, but on one, I am forever sold. I finally got around to trying primer on my face. Why did I wait so long? I am now a self-proclaimed primer junkie, and there’s no going back. I’m hooked!


Professional Mascara Tips

Thursday, March 03, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Impact+_open Mascara is considered the cornerstone of any cosmetic look, and its application can make or break the style you are trying to create. The problem is that this versatile eye makeup can be a little tricky to use. The following professional mascara tips from Pür Minerals will help ensure that your eyes pop with every application.


Pür Xtra: Full, Glamorous Lashes with Impact+

Wednesday, March 02, 2011 | COLUMNS: Things We Love, Tips & How-Tos

This week on Pür Xtra, makeup artist and model Lynnette Cole shows you how to get fuller, thicker, lusciously longer lashes with Pür’s latest beauty breakthrough—Impact+ Mascara. Follow her quick tips below, or on Facebook and YouTube, and apply your mascara like the pros!


C’mon, Guys! Moisturize!

Thursday, February 24, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Shutterstock_2993612 Women like to have soft, clean, smooth skin, but what about the guys? The world of skin creams and facials may not seem rough, tough and manly, but c’mon, dudes. Skin is skin, and males have just as many skin threats and problems as we ladies do. There are skincare lines geared toward men, but it can be awkward and confusing to pick the right products. My husband will complain about skin issues and potential aging to me, and I’ll say “Well, maybe you should use this,” as I hand him one of my moisturizers, cleansers or serums.  Well, gentlemen, I’m going to do the same for you, because even macho men should have great skin!


Pür Xtra: Get More Life Out of Your Brushes

Wednesday, February 23, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Properly cleaning and caring for your makeup brushes will prolong their life and keep your application flawless for months. This week, makeup artist and model Lynnette Cole shows how to clean your brushes for better results with Mineral Wash. Watch below or on Facebook and YouTube.


How to Remove Waterproof or Water Resistant Mascara

Friday, February 18, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Shutterstock_2081862 We’re hesitant to recommend the use of waterproof mascara, as it tends to be damaging to the lashes, drying them out, while also encouraging wrinkles by tugging at the lids. It’s okay for rare, special occasions, but in general, you can get the same effect with far less hassle and damage using a water resistant mascara instead.


Tips for Applying Foundation Makeup

Thursday, February 17, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Shutterstock_2289994 Even the best foundation can only only as good as the canvas it covers. To bring out that flawlessly smooth look, the secret is Pür Minerals. First, start with our Colour Correcting Primer in peach or green. Pür Minerals Peach Colour Correcting Primer helps to neutralize the look of under eye circles, age spots, dark spots, freckles and more, while the Green Colour Correcting Primer helps offset the look of redness due to acne, rosacea and other skin imperfections. 


Pür Xtra: Kiss Dry Winter Skin Goodbye

Wednesday, February 16, 2011 | COLUMNS: Things We Love, Tips & How-Tos

Is your skin ready for spring? This week on Pür Xtra, makeup artist and model Lynnette Cole reveals three skin care must-haves every girl needs to chase away winter dryness and flaunt a smoother, brighter complexion this season. See her secret below or on Facebook and YouTube.


Best Eye Shadow for Sensitive Skin

Tuesday, February 15, 2011 | COLUMN: Things We Love

RealSimple_Pur_CoverFeb11_web For those with sensitive skin, finding the right eye shadow can be a challenge. In addition to finding the right color for a particular mood or look, sensitive skin types must use extra caution to avoid aggravating any skin sensitivities or allergies to certain ingredients. Eye shadows with talc, alcohol or petroleum oils can be particularly problematic for sensitive skin, as these ingredients can clog pores and cause further irritation. Fortunately, Pür Minerals eye shadows are free of these and other common irritants. In fact, Pür’s eye shadows are so gentle, Real Simple magazine named our Perfect Fit Eye Trios the Best Eye Shadow for Sensitive Skin in their March 2011 beauty guide.


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