New for Spring: Art Decadence

Tuesday, March 05, 2013 | COLUMN: Makeup

With the highly anticipated release of “The Great Gatsby” later this year, makeup artists and clothing designers can’t get enough of the Roaring Twenties. From flapper-chic fashion to silent screen beauty, Golden Age glamour is all the rage. And thanks to Pür, you can get the year’s hottest look with our ravishing, new Art Decadence Collection (link no longer available). Featuring four exclusive products—including our first ever nail polish—Art Decadence is your secret to a modern spring look with a classically decadent twist. Here’s a look at what’s inside:


Sweet Simplicity

Thursday, February 07, 2013 | COLUMN: Makeup

Simplicity is key this Valentine’s Day. Wake your Valentine extra early to watch the sunrise together. Take in the beautiful scenery with your special someone while Cupid works his magic. Our Mineral Glow will have your skin glistening in the sun. Don’t be surprised if your date gazes at you instead of the sunrise…

NEW Collection Inspired by Beautiful Creatures

Wednesday, January 02, 2013 | COLUMNS: Campaigns, Makeup, Promotions, Pur Teen, Things We Love

Can’t wait for the February 14 release of Beautiful Creatures? Neither can we. Luckily, you don’t have to wait to get a smoldering look inspired by the film. Pür‘s newest palette (link no longer available) comes straight from the screen, with eight otherworldly eye shadows, plus an exclusive eyeliner and lip gloss. Go light or flaunt your dark side with looks inspired by Gatlin’s most mysterious residents. What’s more, you can get it shipped free for a limited time. Just enter code BECLAIMED at checkout, and get ready to choose your side.