Sweet Simplicity

Thursday, February 07, 2013 | COLUMN: Makeup

Simplicity is key this Valentine’s Day. Wake your Valentine extra early to watch the sunrise together. Take in the beautiful scenery with your special someone while Cupid works his magic. Our Mineral Glow will have your skin glistening in the sun. Don’t be surprised if your date gazes at you instead of the sunrise…

NEW Collection Inspired by Beautiful Creatures

Wednesday, January 02, 2013 | COLUMNS: Campaigns, Makeup, Promotions, Pur Teen, Things We Love

Can’t wait for the February 14 release of Beautiful Creatures? Neither can we. Luckily, you don’t have to wait to get a smoldering look inspired by the film. Pür‘s newest palette (link no longer available) comes straight from the screen, with eight otherworldly eye shadows, plus an exclusive eyeliner and lip gloss. Go light or flaunt your dark side with looks inspired by Gatlin’s most mysterious residents. What’s more, you can get it shipped free for a limited time. Just enter code BECLAIMED at checkout, and get ready to choose your side.