Glow All Year an Eco-Friendly Best Buy

Wednesday, April 24, 2013 | COLUMNS: Makeup, Press

This week, revealed its Top 12 Eco-Friendly Beauty Buys, with Pür’s Glow All Year (link no longer available) kit at the top of the list. Made using the finest mineral pigments and natural ingredients, our three-piece kit is your answer to a healthy dose of sun (without ever leaving the shade). Check out what Working Mother’s beauty experts had to say about our limited-edition collection here.

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Make Your Lips Pop

Monday, April 22, 2013 | COLUMN: Makeup

Looking for that bold lip look that’s oh-so hot this season? Well, it doesn’t get much bolder than this. Now available in four new shades, Pür’s luscious Lip Gloss Sticks create a high-shine lip look in a flash. Packed with pout-plumping moisturizers and vitamin E, these richly pigmented lip shades glide on smoothly for jaw-dropping intensity that lasts all day.


Makeup Hookup: What’s in My Bag?

Tuesday, April 16, 2013 | COLUMNS: Makeup, Things We Love

Spring is here, the weather is getting warm, and it is time to have some fun—all while looking fabulous! My makeup bag is full of great treats from Pür! I never leave out without my 4-in-1 Mineral Tinted Moisturizer. It not only hydrates my skin but also acts as a primer and provides light coverage for a casual day. If I want to spice things up, the Jet Setter Eye Shadow Trio adds lots of sass to my natural look, and Mineral Glow (a girl’s best friend) always gives me the perfect sun-kissed look! Who can go without a great mascara? Double Ego is the needle in the hay stack I was looking for, lengthening and strengthening my lashes. For a big finish, I add a pop of color with my favorite lipstick: Moonlit Pearl (link no longer available)!

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Bye Bye BB. CC Cream is Here!

Tuesday, April 09, 2013 | COLUMNS: Campaigns, Makeup

Move over BB creams. Pür’s got something even better. Our new CC Cream Color Complexion Corrector is more than just another beauty balm. The first SPF 40 formula of its kind, CC is your all-in-one moisturizer, brightener, primer, concealer and foundation. Part makeup, part problem-solving skincare, this silicone-free cream creates a uniformly flawless finish while working to correct the appearance of brown spots, blemishes, fine lines and more. Whatever your skin type or concern, multitasking CC Cream (only $38) puts total complexion perfection within reach.

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Prom Beauty: Art Decadence

Monday, April 08, 2013 | COLUMNS: Makeup, Pur Teen

Every girl deserves to look like a princess on her prom night. Whether you are a classic romantic, chic rocker or vintage diva, Pür’s Art Decadence Spring Collection (link no longer available) offers bold pops of color with balancing neutrals to bring out your inner queen. The kit includes: Golden Age Eyeliner/Eye Shadow Duo, to give you the look of a renaissance royal, Mosaic Powder in Ornamental for a timeless glow, Vintage Pink Lip Gloss to bring an edgy feel to your classic face and, lastly, Boutique Pink Nail Polish to bring out the star that you already are!


Today Only: Get this Kit FREE
with any $30 purchase on
Use code PROM2013 at checkout.
Shop Now


Terms & Conditions: Free Art Decadence Kit offer expires midnight ET on Monday, April 8, 2013. Offer valid online at only with code PROM2013 at checkout. Cannot be combined with other offers. One free product per person, per order. Pür Minerals reserves the right to end this promotion at any time.

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Snake Charmed

Friday, March 22, 2013 | COLUMNS: Makeup, Things We Love

1. Judith Jack Collar Necklace ($1,750 at 2. Bulgari Serpenti Bracelet ($54,000 at 3. Elsa Peretti Snake Bangle ($495 at 4. Tessa Cuff Bracelet ($145 at


This season, the serpent is in! In honor of the Year of the Snake, fashion houses like Cartier, Bulgari and Judith Jack are rolling out gorgeous pieces (with equally stunning price tags). But if you are a true fashion junkie with a slightly modified budget, there are some options for you! This sterling silver snake bangle by Tiffany & Co. is sleek and classy for only $495, and Lulu Frost’s gold coiled serpent with turquoise eyes is only $144.


The serpent trend doesn’t stop at jewelry. Inspired by the exotic mystery of the snake, soft eyes with a bold lip are sweeping the runway this year. You can have it all with Pür’s Natural Eye 3-Piece Collection (link no longer available), featuring our naturally gorgeous Gold Marcasite Eye Shadow, Chocolate Mica Eye Pencil and luscious Impact+ Mascara (only $14)! Add a pop color with our Mineral Shea Butter Lipstick (link no longer available) (just $16), and you can get this year’s hottest look for less!

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It’s Glow Time

Tuesday, March 19, 2013 | COLUMN: Makeup

With spring just around the corner, it’s time to bring your look to life with a healthy dose of sun. Introducing two new sun-kissed essentials from Pür Minerals: Eternal Summer deep bronzing lotion (link no longer available) and our Glow All Year three-piece kit (link no longer available). Packed with luscious hydrators, Eternal Summer (only $24) creates a rich, sun-soaked glow from head to toe. For a lighter shade of springtime color, Glow All Year (only $15) gives you our bestselling Mineral Glow bronzer, Pout Plumping Lip Gloss in Oasis and NEW Roll-On Illuminator for quick and easy highlighting. Get a fresh start today, and make winter officially history!

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Introducing a New Twist on Mascara

Thursday, March 14, 2013 | COLUMN: Makeup

If you’ve been shopping for a mascara, odds are you’ve come across brushes of all shapes and sizes. Short, round brushes for volume. Long, skinny brushes for length. Twisty, curvy brushes for…who knows what. If only there was a brush that could do it all. That’s where Pür comes in. Our newest eye innovation—Double Ego 2-in-1 Mascara—features a unique adjustable wand that swivels to expand or contract the bristles for added volume or extra length. Simply twist the barrel to choose your look and dial up the drama.


Want to see Double Ego in action? 


New for Spring: Art Decadence

Tuesday, March 05, 2013 | COLUMN: Makeup

With the highly anticipated release of “The Great Gatsby” later this year, makeup artists and clothing designers can’t get enough of the Roaring Twenties. From flapper-chic fashion to silent screen beauty, Golden Age glamour is all the rage. And thanks to Pür, you can get the year’s hottest look with our ravishing, new Art Decadence Collection (link no longer available). Featuring four exclusive products—including our first ever nail polish—Art Decadence is your secret to a modern spring look with a classically decadent twist. Here’s a look at what’s inside:


Sweet Simplicity

Thursday, February 07, 2013 | COLUMN: Makeup

Simplicity is key this Valentine’s Day. Wake your Valentine extra early to watch the sunrise together. Take in the beautiful scenery with your special someone while Cupid works his magic. Our Mineral Glow will have your skin glistening in the sun. Don’t be surprised if your date gazes at you instead of the sunrise…

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