It’s Glow Time

Tuesday, March 19, 2013 | COLUMN: Makeup

With spring just around the corner, it’s time to bring your look to life with a healthy dose of sun. Introducing two new sun-kissed essentials from Pür Minerals: Eternal Summer deep bronzing lotion and our Glow All Year three-piece kit (link no longer available). Packed with luscious hydrators, Eternal Summer (only $24) creates a rich, sun-soaked glow from head to toe. For a lighter shade of springtime color, Glow All Year (only $15) gives you our bestselling Mineral Glow bronzer, Pout Plumping Lip Gloss in Oasis and NEW Roll-On Illuminator for quick and easy highlighting. Get a fresh start today, and make winter officially history!

Introducing a New Twist on Mascara

Thursday, March 14, 2013 | COLUMN: Makeup

If you’ve been shopping for a mascara, odds are you’ve come across brushes of all shapes and sizes. Short, round brushes for volume. Long, skinny brushes for length. Twisty, curvy brushes for…who knows what. If only there was a brush that could do it all. That’s where Pür comes in. Our newest eye innovation—Double Ego 2-in-1 Mascara—features a unique adjustable wand that swivels to expand or contract the bristles for added volume or extra length. Simply twist the barrel to choose your look and dial up the drama.

 

Want to see Double Ego in action? 

Read more...

New for Spring: Art Decadence

Tuesday, March 05, 2013 | COLUMN: Makeup

With the highly anticipated release of “The Great Gatsby” later this year, makeup artists and clothing designers can’t get enough of the Roaring Twenties. From flapper-chic fashion to silent screen beauty, Golden Age glamour is all the rage. And thanks to Pür, you can get the year’s hottest look with our ravishing, new Art Decadence Collection (link no longer available). Featuring four exclusive products—including our first ever nail polish—Art Decadence is your secret to a modern spring look with a classically decadent twist. Here’s a look at what’s inside:

Read more...

Sweet Simplicity

Thursday, February 07, 2013 | COLUMN: Makeup

Simplicity is key this Valentine’s Day. Wake your Valentine extra early to watch the sunrise together. Take in the beautiful scenery with your special someone while Cupid works his magic. Our Mineral Glow will have your skin glistening in the sun. Don’t be surprised if your date gazes at you instead of the sunrise…

NEW Collection Inspired by Beautiful Creatures

Wednesday, January 02, 2013 | COLUMNS: Campaigns, Makeup, Promotions, Pur Teen, Things We Love

Can’t wait for the February 14 release of Beautiful Creatures? Neither can we. Luckily, you don’t have to wait to get a smoldering look inspired by the film. Pür‘s newest palette (link no longer available) comes straight from the screen, with eight otherworldly eye shadows, plus an exclusive eyeliner and lip gloss. Go light or flaunt your dark side with looks inspired by Gatlin’s most mysterious residents. What’s more, you can get it shipped free for a limited time. Just enter code BECLAIMED at checkout, and get ready to choose your side.