How to Get Full Lashes with Volume Mascara

Monday, February 17, 2014 | COLUMNS: Makeup, Tips & How-Tos

Looking for a full volume mascara that won’t clump, smudge or fade? Look to Pür Minerals. Pür offers a variety of non-clumping mascara formulas for every look, mood and occasion. From simple daytime definition to bold nighttime drama, finding the best volumizing mascara for your look has never been easier. Consider this your full volume mascara crash course.

 

Not sure what the best volumizing mascara is for you?

When it comes to creating eye-catching depth, drama and volume, mascara is in a league of its own. But with myriad formulas available—each with a unique spin—finding the best volumizing mascara for you can seem a little daunting. Fortunately, Pür keeps it simple, with non-smudging, non-clumping mascara formulas that multitask!

 

Big Look Extreme Mascara

This full volume mascara adds the perfect dose of natural daytime definition. Loaded with lash-nourishing Argan Oil, Big Look Mascara doesn’t just volumize; it also conditions for healthier looking lashes. This-one-of-a-kind mascara also features a unique non-clumping mascara wand that evenly coats each lash—even in tough inner corners!

 

Double Ego Mascara

Looking for a full volume mascara that also lengthens? Look no further thanDouble Ego. Featuring a truly revolutionary adjustable wand, this 2-in-1 formula is the best volumizing mascara for the girl who wants it all. Rotate the barrel to expand the bristles for added daytime length or contract them for a bold nighttime look.

 

Impact+ Mascara

Impact+ is your daily go-to volume mascara. This everyday essential not only volumizes, but also lengthens, curls and hydrates with natural conditioners. No fuss, no muss, Impact+ lets you control the amount of volume and/or length you want—from just a hint of depth to a well-defined look. Think of it as somewhere between Double Ego’s show-stopping glamour and Big Look’s naturally gorgeous definition.

The post How to Get Full Lashes with Volume Mascara appeared first on pür palette.

Get The Look: New Year’s Eve Smoky Eye

Sunday, December 29, 2013 | COLUMNS: Behind the Brush, Makeup, Tips & How-Tos

by Pür Content Marketing Manager Margaret

A tonal smoky eye is the perfect complement to your festive New Year’s Eve look. The key to a smoky eye that is bold without being too harsh is to use various shades of brown instead of black. Want to learn how to get this party perfect look?

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Moscow’s Makeup Magic

Wednesday, December 04, 2013 | COLUMNS: Makeup, Things We Love

Makeup artists love comparing the complexion to a canvas, but few have taken the analogy as literally—or as radically—as photographer Alexander Khokhlov and makeup artist Valeriya Kutsan. In their latest collaboration, 2D Or Not 2D, the Moscow-based duo uses boldly contrasting colors to bend the rules of perspective and blur the line between 3D and 2D art. The result is a visually stunning group of portraits with instantly recognizable features, ranging from comic book prints to computer pixels. Click here to view the collection.

 

Image source: alexanderkhokhlov.com

The post Moscow’s Makeup Magic appeared first on pür palette.

Pür and Nat Geo hit the Catwalk

Friday, November 15, 2013 | COLUMNS: Behind the Brush, Campaigns, Makeup

Want a positively wild look that’s sure to turn heads? Check out the latest Pür looks straight from the catwalk. We teamed up with Nat Geo WILD to create a full roster of runway-ready looks (link no longer available) inspired by big cats around the globe. Watch the video below to see what’s on the prowl.

 

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This Just In: New Kits from Pür!

Monday, October 07, 2013 | COLUMN: Makeup

Sometimes the best things come in small packages—and Pür’s newest kits are no exception! Portably sized and perfectly priced, our Primer Guru (link no longer available) (only $19 | $60 value) and Knockout Lash (link no longer available) (only $19 | $50 value) collections help you perfect your look at home or on the go. Whatever your skin throws at you, our three-piece Correcting Primer kit lets you take control of your complexion. And our three-piece mascara collection gives you the perfect finishing touch to any eye look. Click here to shop these and other must-have kits from the Complexion Authority™.

The post This Just In: New Kits from Pür! appeared first on pür palette.

Get the Look: Pretty Punk

Thursday, September 26, 2013 | COLUMNS: Behind the Brush, Makeup, Tips & How-Tos

by guest blogger Margaret Flores

Punk and grunge looks heavily influenced this season’s runway shows—and none more so than Saint Laurent. We saw models walking the runway in plaid shirts, baby doll dresses and combat boots. The look was updated by a slightly more polished and made up beauty look, which you can get in just a few steps with some of your favorite Pür Minerals products.

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Go Au Naturel with Bare It All

Monday, September 09, 2013 | COLUMNS: Behind the Brush, Makeup, Tips & How-Tos

Want that naturally flawless look seen in the hottest celebrity magazines? You don’t need an army of makeup artists to get it. Pür’s new Bare It All 4-Piece Collection (link no longer available) is your secret to highlighting and contouring like a pro. Inside, you’ll get our exclusive Pure Black Precision Eyeliner, Mineral Blush in Peep Show, Au Naturel Lipstick and Contour/Highlight Powder Duo for enhancing your natural features with expert ease.

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Our Favorites Pairs

Thursday, August 29, 2013 | COLUMNS: Makeup, Promotions, Things We Love

Our BOGO sale is ending soon! Now’s the time to stock up and save big on all your 4-in-1 needs (and wants). Pick any item our BOGO Category, and choose a second item of equal or lesser value FREE with code BOGO13. Need a little shopping inspiration? Leave it to the Pür staff to pick the perfect 4-in-1 pairs.

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CC Cream, Anne Taylor featured on Birchbox

Monday, August 26, 2013 | COLUMNS: Makeup, Press

This month, Birchbox partnered with Anne Taylor to create a “look that’s polished from head to toe.” Among the recommended beauty essentials: CC Cream by Pür Minerals. Your all-in-one moisturizer, brightener, primer, concealer and SPF foundation, CC Cream targets dark spots, blemishes and fine lines for a more even and youthful appearance. As the staff at Birchbox says, “think of this CC cream as your favorite BB cream’s older (and wiser) sister.“

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Get the Look: Teen Choice Awards

Thursday, August 22, 2013 | COLUMNS: Makeup, Pur Teen

Want to look like the stars of this year’s Teen Choice Awards? The forever fashionable staff at Beauty Style Watch have got your number. Check out their quick and easy guide using Pür Minerals makeup and Mia hair accessories.

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