Brighten Up with NEW! Illuminate & Glow Primer

Wednesday, October 01, 2014 | COLUMN: Makeup


Don’t let dull or uneven skin keep you from a close-up worthy complexion! The newest addition to the Correcting Primer family instantly illuminates tired, lackluster skin with light-reflective mica that diffuses the look of imperfections. Illuminate & Glow also contains hydrating Silver Ear Extract (from mushrooms) and Pür’s proprietary Ceretin Complex® to help perk up and perfect your skin over time, so you look flawless—even after the makeup comes off!

Meet the Ultimate Complexion Quick Fix

Thursday, September 04, 2014 | COLUMN: Makeup

Get ready to knock out imperfections on the spot! Pür’s newest concealer innovation erases the look of dark circles, discoloration and more with a unique “Diamond Complex” that diffuses light from imperfections, plus skin-perfecting ingredients like our proprietary Ceretin Complex. Portably sized for on-the-go touchups, Disappearing Ink is the perfect solution for sleepless nights, premature aging and other telltale signs of under eye stress.

Web Exclusive Kit with a Southern Twist

Tuesday, July 01, 2014 | COLUMNS: Makeup, Things We Love

At Pür Minerals, we know a little something about the joys of Southern living. Born in Atlanta, Georgia, we were raised on sweet tea, peaches and pecan pie. Now, we’re sharing our heritage with an exclusive kit with a distinctly Southern twist. For a limited time, you can get three homegrown must-haves—including our NEW Georgia Peach Tea Sugar Scrub—at an incredible price! Now, that’s what we call Southern hospitality!

 

WEB EXCLUSIVE! Homegrown Beauty Kit
• NEW! Georgia Peach Tea Sugar Scrub
• Château Cheeks Cream Blush in Coy
• Château de Vine Lipstick in Georgia Peach
ONLY $39 | $72 VALUE
Shop Now >

New Try-Me-Sized Favorites Now Available!

Tuesday, June 03, 2014 | COLUMNS: Makeup, Promotions

Never be caught without your go-to Pür products ever again! Our biggest complexion and mascara bestsellers are now available in convenient try-me sizes for the travel inclined and the commitment shy. So, whether you’re taking a vacation or just a test drive, we’ve got you covered! You can shop our newest—and smallest—additions here.

Save 65% on Our Exclusive Earth Day Kit!

Tuesday, April 15, 2014 | COLUMNS: Makeup, Promotions

At Pür Minerals, we’re proud of our green roots. That’s why we’re offering an exclusive seven-piece kit (link no longer available) this Earth Day to celebrate our commitment to creating sustainable beauty. In it, you’ll get products made with pure mineral color and nature-based ingredients, like Waltheria Extract, shea butter and beeswax. What’s more, you can get it all for just $50 (a $143 value)! However, it’s only around for a limited time, so don’t miss out, or you’ll be green with envy.

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Meet Emily Cook Harris

Thursday, March 20, 2014 | COLUMNS: Makeup, Tips & How-Tos

Say hello to our newest guest blogger! Emily Cook Harris is the founder and head trainer of the NYC personal training company, EMpowered. She is an expert on all things fitness and health and was recently named “New York City’s Hottest Trainer” by Racked.com. She is here to share all her secrets on how we can be the healthiest and hottest versions of ourselves.

 

Emily is a big fan of the Pür Minerals’ good-for-your-skin ingredients. Talking about her favorite product (4-in-1 Pressed Mineral Makeup), Harris says “it’s perfect for my early mornings, when I am up and out the door in 30 minutes or less!”

 

Have a health or fitness question for our expert? Comment below!

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How to Get Full Lashes with Volume Mascara

Monday, February 17, 2014 | COLUMNS: Makeup, Tips & How-Tos

Looking for a full volume mascara that won’t clump, smudge or fade? Look to Pür Minerals. Pür offers a variety of non-clumping mascara formulas for every look, mood and occasion. From simple daytime definition to bold nighttime drama, finding the best volumizing mascara for your look has never been easier. Consider this your full volume mascara crash course.

 

Not sure what the best volumizing mascara is for you?

When it comes to creating eye-catching depth, drama and volume, mascara is in a league of its own. But with myriad formulas available—each with a unique spin—finding the best volumizing mascara for you can seem a little daunting. Fortunately, Pür keeps it simple, with non-smudging, non-clumping mascara formulas that multitask!

 

Big Look Extreme Mascara

This full volume mascara adds the perfect dose of natural daytime definition. Loaded with lash-nourishing Argan Oil, Big Look Mascara doesn’t just volumize; it also conditions for healthier looking lashes. This-one-of-a-kind mascara also features a unique non-clumping mascara wand that evenly coats each lash—even in tough inner corners!

 

Double Ego Mascara

Looking for a full volume mascara that also lengthens? Look no further thanDouble Ego. Featuring a truly revolutionary adjustable wand, this 2-in-1 formula is the best volumizing mascara for the girl who wants it all. Rotate the barrel to expand the bristles for added daytime length or contract them for a bold nighttime look.

 

Impact+ Mascara

Impact+ is your daily go-to volume mascara. This everyday essential not only volumizes, but also lengthens, curls and hydrates with natural conditioners. No fuss, no muss, Impact+ lets you control the amount of volume and/or length you want—from just a hint of depth to a well-defined look. Think of it as somewhere between Double Ego’s show-stopping glamour and Big Look’s naturally gorgeous definition.

Get The Look: New Year’s Eve Smoky Eye

Sunday, December 29, 2013 | COLUMNS: Behind the Brush, Makeup, Tips & How-Tos

by Pür Content Marketing Manager Margaret

A tonal smoky eye is the perfect complement to your festive New Year’s Eve look. The key to a smoky eye that is bold without being too harsh is to use various shades of brown instead of black. Want to learn how to get this party perfect look?

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Moscow’s Makeup Magic

Wednesday, December 04, 2013 | COLUMNS: Makeup, Things We Love

Makeup artists love comparing the complexion to a canvas, but few have taken the analogy as literally—or as radically—as photographer Alexander Khokhlov and makeup artist Valeriya Kutsan. In their latest collaboration, 2D Or Not 2D, the Moscow-based duo uses boldly contrasting colors to bend the rules of perspective and blur the line between 3D and 2D art. The result is a visually stunning group of portraits with instantly recognizable features, ranging from comic book prints to computer pixels. Click here to view the collection.

 

Image source: alexanderkhokhlov.com

Pür and Nat Geo hit the Catwalk

Friday, November 15, 2013 | COLUMNS: Behind the Brush, Campaigns, Makeup

Want a positively wild look that’s sure to turn heads? Check out the latest Pür looks straight from the catwalk. We teamed up with Nat Geo WILD to create a full roster of runway-ready looks (link no longer available) inspired by big cats around the globe. Watch the video below to see what’s on the prowl.

 

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