How to Make your Makeup Last All Day

Tuesday, December 16, 2014 | COLUMNS: Makeup, Tips & How-Tos

It’s one of the most common makeup tips and tricks requests that we receive: how to make makeup last all day and night. There’s nothing worse than checking your reflection in the mirror after a long day of meetings and wondering exactly when and how your makeup disappeared.

Luckily, when using the right product, along with correct application and a few tricks, you rest easy knowing that your makeup will last through a long, rough day at work, dinner and drinks with friends and whatever else life throws at you!

To begin, the key is to use a primer on both your face and eye lids. Think of primer as a Spanx for your face –it preps your skin so that everything you place on top of it just looks better. Using it can help smooth and conceal, filling in lines and wrinkles, creating the perfect base so that your foundation looks better and lasts longer.

Apply primer on your face by using a makeup brush for a perfect airbrushed finish. Using a brush for application has the added bonus of extra coverage – and who doesn’t love that?? Next, use eye primer on your lids so that your eye shadow is locked in place. In addition, when using a primer on your lids, the eye shadow you choose will be truer to color.

Selecting the right products is another key on making makeup last all day. For foundation, oil-free formulas tend to be the best choice, because they don’t contain ingredients that make makeup slide off. If you use a moisturizer (hint: you should be, especially in the winter months!), make sure to apply it and let it dry before using primer and other face makeup.

If you struggle with eyeliner and other eye makeup not making it through your day, run a spot concealer under your eyes to make sure it doesn’t bleed down your face. While gel and liquid eye liners tend to last longer, plenty of us prefer to use a pencil. There are plenty of ways to make sure it lasts. Expert tip: A matching eye shadow color can help set your pencil eye liner. Use a slant-tip brush or pointy tip of a foam applicator and trace over your eye liner.

Want mascara that lasts all day and night without clumping or flaking? It’s all about the product selection. It’s not surprising to learn that if you want mascara that won’t budge no matter what you do, use a waterproof formula. To avoid clumps and flaking, apply it in quick layers before it dries.

Do you have a tried-and-true trick for how to make makeup last all day? We want to hear it! Share below.

The post How to Make your Makeup Last All Day appeared first on pür palette.

New Kit Inspired by the Film Big Eyes

Wednesday, December 10, 2014 | COLUMNS: Campaigns, Makeup, Things We Love

This just in—Pür has a new collection, inspired by the upcoming film Big Eyes by the visionary director Tim Burton! Featuring a limited-edition eye and cheek palette, two bold eyeliners and our Illuminate & Glow Primer, it comes with everything you need to turn your eyes into a work of art.

The post New Kit Inspired by the Film Big Eyes appeared first on pür palette.

Get Festive Holiday Makeup Looks with Just a Few Essentials

Tuesday, December 09, 2014 | COLUMNS: Makeup, Party Time

‘Tis the season for glam! With plenty of parties and celebrations to attend this winter, chances are party-perfect holiday makeup looks that don’t require hours of work is high on your gift list this year. Luckily, we’re the experts on getting holiday festive with just a few essentials so you can spend more time celebrating and less time getting ready.

Going from the office right to a party or event? One super easy way to change your look from day to night is to go red — a red lip color, that is. It’s one of the most classic holiday makeup looks that never seems to go out of style and always matches your holiday outfit. Lipstick, gloss or tint is a quick and simple way to completely change your look and make sure you stand out in a crowd. Plus, as an added bonus, as a bright red or cranberry color fades through the night, it softens into a beautiful light matte color.

Another great way to add extra drama to your look is to use your everyday eye shadow palette but build up the amount of color you use. You can also try using some of the deeper, richer colors that the palette offers for the crease of your eye, to really emphasize a dramatic look. Don’t underestimate the power of a neutral, high-shine gloss on your lips, especially when paired with a dramatic eye – it makes for an overall polished and dramatic look.

No dramatic look is complete without some volume on your eyelashes. Use volume mascara for a full and flirty look that can pair with a dramatic eye or stand on its own for a more subtle look. Use a waterproof formula if you’re looking for mascara that won’t budge during a night of celebration.

If you’re looking for less drama but still fun makeup ideas for your eyes, highlight the inner corners with a metallic shade. Use a champagne or soft pink color if you have fair skin, gold if you have medium or olive skin and if you’re dark, use a bronze color. Pair it with a fun, bright lip color and emphasized lashes for an overall simple but festive look.

For a soft finish to any makeup look, don’t forget to use an illuminating powder. This gives you a fun, luminous glow and really perks up your complexion. Even if the weather outside is frightful and your summer tan has faded, you can still find a use for your bronzer! Break it out for some highlighting and contouring.

Do you have a go-to party look, or tried and trick day to night tricks you use? We want to hear them! Share below.

The post Get Festive Holiday Makeup Looks with Just a Few Essentials appeared first on pür palette.

How to Clean your Pür Minerals Makeup Brushes

Tuesday, November 25, 2014 | COLUMNS: Makeup, Tips & How-Tos

Did you know that cleaning your makeup brushes regularly is a must-do activity for all, no matter how often you use them? Keeping the brushes that touch your face clean can help keep bacteria and breakouts at bay. Here’s how we recommend doing it:

 

Step 1: Rinse brushes under lukewarm, running water
Step 2: Gently swirl in a bowl filled with water and a squirt of shampoo or cleanser
Step 3: Repeat steps 1 and 2 until running water runs clear
Step 4: Use a cloth to remove excess water and reshape the bristles
Step 5: Lay flat on a cloth to dry

The post How to Clean your Pür Minerals Makeup Brushes appeared first on pür palette.

Pür Minerals: In the News Roundup

Monday, November 24, 2014 | COLUMNS: Makeup, Press

We’ve been busy this past week and we want to share some of it with you! Check out this roundup of where Pür Minerals and our correcting makeup and skincare products have been featured this past week.

Get a Flawless Look with Pür Minerals,” featuring our lip gloss sticks, pressed powder blush and eye shadow trios

18 Eye Makeup Heroes Starting at $8,” featuring our eye shadow trios

Facebook.com/makeherup, featuring Chateau Cheeks Pressed Powder

Travel With Care – What Not to Forget on Your Next Trip Out of Town,” featuring our 4-in-1 Mineral Tinted Moisturize and 4-in-1 Pressed Mineral Makeup Foundation

Product Review: Pür Minerals Liquid Veil 4-in-1 Spray Foundation

Get a Flawless Fall Look with Pür Minerals,” featuring lip gloss sticks, pressed powder blush and eye shadow trios

Pinterest.com/makeherup, featuring Perfect Fit Eye Shadow Trios

Poet Pampering: My November Must-Haves,” featuring Disappearing Ink Concealer

The post Pür Minerals: In the News Roundup appeared first on pür palette.

Step-by-Step Halloween Makeup Looks

Monday, October 27, 2014 | COLUMNS: Makeup, Tips & How-Tos

Looking for a last-minute costume ideas that’s sure to turn heads? Never fear. Pür has you covered. With just a handful of products and dash of imagination, you can create a standout Halloween look in no time.

Read more...

Expand Your Foundation Wardrobe

Friday, October 17, 2014 | COLUMN: Makeup

Your look changes every day, yet your foundation stays the same. Isn’t it time your beauty wardrobe kept up with your fashion wardrobe? That’s where Pür comes in. With a flawless array of high performance foundations in every finish and coverage imaginable, you’ll be able to find the one that’s right for your look—whatever it may be.

The post Expand Your Foundation Wardrobe appeared first on pür palette.

Brighten Up with NEW! Illuminate & Glow Primer

Wednesday, October 01, 2014 | COLUMN: Makeup


Don’t let dull or uneven skin keep you from a close-up worthy complexion! The newest addition to the Correcting Primer family instantly illuminates tired, lackluster skin with light-reflective mica that diffuses the look of imperfections. Illuminate & Glow also contains hydrating Silver Ear Extract (from mushrooms) and Pür’s proprietary Ceretin Complex® to help perk up and perfect your skin over time, so you look flawless—even after the makeup comes off!

The post Brighten Up with NEW! Illuminate & Glow Primer appeared first on pür palette.

Meet the Ultimate Complexion Quick Fix

Thursday, September 04, 2014 | COLUMN: Makeup

Get ready to knock out imperfections on the spot! Pür’s newest concealer innovation erases the look of dark circles, discoloration and more with a unique “Diamond Complex” that diffuses light from imperfections, plus skin-perfecting ingredients like our proprietary Ceretin Complex. Portably sized for on-the-go touchups, Disappearing Ink is the perfect solution for sleepless nights, premature aging and other telltale signs of under eye stress.

The post Meet the Ultimate Complexion Quick Fix appeared first on pür palette.

Web Exclusive Kit with a Southern Twist

Tuesday, July 01, 2014 | COLUMNS: Makeup, Things We Love

At Pür Minerals, we know a little something about the joys of Southern living. Born in Atlanta, Georgia, we were raised on sweet tea, peaches and pecan pie. Now, we’re sharing our heritage with an exclusive kit with a distinctly Southern twist. For a limited time, you can get three homegrown must-haves—including our NEW Georgia Peach Tea Sugar Scrub—at an incredible price! Now, that’s what we call Southern hospitality!

 

WEB EXCLUSIVE! Homegrown Beauty Kit
• NEW! Georgia Peach Tea Sugar Scrub
• Château Cheeks Cream Blush in Coy
• Château de Vine Lipstick in Georgia Peach
ONLY $39 | $72 VALUE
Shop Now >

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