Monday, October 08, 2012 | COLUMN: Campaigns
Tomorrow marks the official start of Fashion Week, and we at Pür couldn’t be more excited. This year, our Vice President of Marketing, Julie Campbell, is scoping out the season’s hottest looks straight from the runway. We can’t wait to hear what all she saw!
Fans of flawless beauty, rejoice! Pür has two NEW tools for complexion perfection. From our total coverage liquid foundation with skincare ingredients to our miracle mattifying powder for oily skin, we’re proving once again why Pür Minerals is The Complexion Authority.
Pür struck gold in Canada this month, taking home a Chatelaine Beauty 100 Award for our 4-in-1 Pressed Mineral Makeup SPF 15. With its multitasking, no-mess formula, the all-in-one foundation, concealer, powder and SPF miracle won over a panel of beauty experts to be counted among the best products of 2012. Coming from Canada’s premier lifestyle magazine, with over four million readers, that’s quite a compliment.
Pür was back again on CBS Atlanta’s Beauty Minute, and this time the subject was primers. Once more hostess Tracye Hutchins and makeup and skincare expert Shana King walked viewers through the basics of this beauty must-have, with a lineup that included Pür Minerals’ Neutral Correcting Primer and Cease Crease Eye Shadow Primer.
This week, our favorite morning hostess Tracye Hutchins showed some Pür love on CBS Atlanta’s Beauty Minute. Together with beauty expert Shana King, the ever-stylish duo talked shop on how to get that gorgeous summer glow. Among their list of must-have products were Pür Rocks, Hot Rocks and Mineral Glow. Watch the segment below or on YouTube.
Like millions around the world, last night’s Olympic gymnastics event had us glued to the TV. All five members of Team USA looked flawless as they swung, spun and soared through each routine, taking home the gold for the first time since the 1996 games here in Atlanta. That team, dubbed the Magnificent Seven, included such superstars as Dominique Dawes, Shannon Miller and Kerri Strug, who vaulted for gold on a sprained ankle. Determined not to be outdone, Jordyn Wieber, Gabby Douglas, Aly Raisman, Kyla Ross and McKayla Maroney each demonstrated a competitiveness that earned them the title, “the fierce five”. From all of us at Pür: congrats!
It’s no secret that good skincare habits start in your teens. Last week, beauty expert Shana King shared her tips for healthy teen skin on CBS Atlanta. Using a simple Pür Minerals regimen, King walked Better Mornings Atlanta co-anchor Tracye Hutchins and her teenage daughter Paige through the basics of teen skincare and how to keep blemishes and oiliness at bay. Hear her expert advice below.
When we say we’re big in Europe, we really mean it. Earlier this month, Pür Minerals launched in Marks & Spencer, the UK’s premiere retailer, to rave reviews. (Check out what fans have to say about our 4-in-1 Pressed Powder and Lip Gloss Sticks.)