Pür Minerals Celebrates Earth Day

Thursday, April 22, 2010 | COLUMNS: Around Town, Things We Love

IStock_000000240452_L2 April 22, 2010 marks the 40th anniversary of Earth Day, a day set aside to raise awareness of the beauty and fragility of the world we all share and address the myriad concerns that threaten it daily. As cities worldwide “go green” with energy-saving initiatives and eco-friendly events, Pür proudly joins the cause, today and every day.

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Oscars 2010: Red Carpet Fashion Report

Monday, March 08, 2010 | COLUMN: Around Town

While Kathryn Bigelow’s gritty war thriller The Hurt Locker may have swept the Oscar count (including the first ever female Best Director), as far as the red carpet was concerned, it was anybody’s game. From perennial favorites like Meryl Streep to first-time nominees like Sandra Bullock, Hollywood’s hottest stars lit up the night with bold statements and classic sophistication. Here’s a look at some of 2010’s top celebrity standouts.

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Put Some Pride in That Stride

Friday, March 05, 2010 | COLUMNS: Around Town, Uncategorized

Do you have Happy Feet but sad shoes? One of the best parts about spring is the footwear, but those sexyShutterstock_1126650, knee-high boots and classy, leather pumps can look drab after a while. Unless you’re looking for an excuse to go shoe shopping, don’t retire your favorite pair just yet. You can easily revive that glossy sheen with a little polish. Shoeshines are not just for men, nor are they just some outdated thing your dad use to do. Polishing your shoes is a simple and inexpensive way to make them last, and you owe it to yourself (and your loyal loafers and heels) to help your footwear go the extra mile.

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Red is the NEW Black!

Friday, February 26, 2010 | COLUMNS: Around Town, Campaigns

Well at least for all of us at Astral Brands and Pür Mineralsproud national supporters of Go Red For Women. With my friends, Katie Hoppel and Liz Young, finalist on The Biggest Loser, I joined host Kelly Sutton on Fox 17 Tennessee Mornings in celebrating women with “BeautyPür and Simple” makeovers and sharing the unspoken truth that heart disease is the number one killer among women. Awareness + Research + Education = Prevention. Break the silence, share the facts with those you love and wear RED!

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Five Ring Fashion

Friday, February 12, 2010 | COLUMN: Around Town

Shutterstock_2065898 Every four years, the Winter Olympics captivates a worldwide audience and, at least for a few weeks, we’re able to rise above our global woes and come together in the spirit of the games.  While the sports and the ceremonies surrounding them certainly take center stage, the role of fashion has grown substantially in the recent years. From the opening ceremony to the ice rink, the look of the games has come to embody the finest in performance and style.

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Seeing Red

Friday, February 05, 2010 | COLUMNS: Around Town, Campaigns

Shutterstock_22958842 As a way to celebrate our kick-off for the Go Red For Women campaign, all of us here at Pür Minerals participated in National Wear Red Day. It was a very festive Friday that was full of surprises, perfect for supporting such an important cause. All around the office, people were wearing their hearts on their sleeves, sporting crimson tops and blue jeans, all in the name of wiping-out heart disease, which is the number one killer of women (And you, too, gentlemen!). Being in the beauty industry, of course plenty of us took our looks to the next level with red jewelry, accessories and make-up. I wore a red ribbon in my hair and carried my red, leather handbag, and I love any excuse to bust-out my red lipstick!

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Pop Culture’s Perfect Storm: Fashion Week Meets “Jersey Shore”

Wednesday, February 03, 2010 | COLUMNS: Around Town, Uncategorized

I’m all for combining guilty pleasures. That’s why I was thrilled when the New York Post hinted at a possible merger of two of this year’s arguably biggest pop sensations—Fashion Week and MTV’s “Jersey Shore.” Alright, so Fashion Week isn’t exactly a guilty pleasure, but the fake bake boardwalk crew certainly is. And with their indulgently un-PC first season at an end, fans everywhere are looking for their next fix.

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Rant: Snuggie Makes Fashion Week Debut

Thursday, September 17, 2009 | COLUMNS: Around Town, Uncategorized

Shutterstock_934910 The fashion family tree got another black sheep this week—the Snuggie. Making its New York Fashion Week debut (yes, you read correctly), the couch-warming, blanket-bathrobe combo unveiled its new color and design palette, which includes exotic animal prints, tie-dye and camouflage for a triple threat of tacky. While the basic design remained largely unchanged (why mess with a winner?) the fabric got an upgrade to what the company calls its “luxury microplush”—two words that should never be paired together. Ever. Under any circumstance.

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Work Out While You Walk?

Thursday, August 13, 2009 | COLUMNS: Around Town, Uncategorized

FitflopsImagine a shoe that could increase leg, calf and gluteal muscle activity, improve your posture, mimic the gait of barefoot walking but with more muscle load and improve muscle tone. If you think it sounds crazy, then get yourself to your nearest department store and check out FitFlops.

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Meet the Experts Event a Success!

Friday, July 31, 2009 | COLUMNS: Around Town, Campaigns

Last week’s Meet the Experts event at Dillard’s in Perimeter Mall was a true success! Hundreds of Atlanta-area Pür fans stopped by to meet President Joli Baker and the Pür National Artistry Team and learn the tricks of the beauty trade.Event attendees watched live demonstrations and received complimentary makeovers featuring the award-winning 4-in-1  Pressed Mineral Makeup!

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