Emmy’s Best and Worst Dressed

Monday, September 19, 2011 | COLUMNS: Around Town, Campaigns

Last night the 63th Primetime Emmy Awards recognized the finest in television programming. And while host Jane Lynch’s musical intro left us positively enthralled (who doesn’t have a soft spot for Glee’s curmudgeonly Sue Sylvester?), the view from the red carpet left us a little…well…puzzled. For starters, we were pleasantly surprised to see how many stars traded their LBDs for LRDs (Little Red Dresses). But colors aside, nothing prepared us for the more provocative and outlandish outfits in store. Here’s a look at the night’s fashion highs and lows.

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Mercedes Benz Fashion Week Recap

Thursday, September 15, 2011 | COLUMNS: Around Town, Campaigns

Today marks the final day of the Spring 2012 Mercedes-Benz Fashion Week, and has it been an exciting run! From our spot in the Eva Minge runway show, we caught a first-hand glimpse at what Poland’s leading luxury designer has in store for next year. From crisp graphic prints to ultra modern zippers and TONS of black- and navy-on-cream striping, the nautical theme reigned supreme. In addition to Minge’s ready-to-wear line, the show also unveiled her all-new Eva Minge and ESOTIQ outerwear brand. (You can watch a clip of the new lingerie and swimwear collection here.)

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Pür at Eva Minge’s 2012 Spring/Summer Show

Monday, September 12, 2011 | COLUMNS: Around Town, Campaigns

Saturday, Pür Minerals took to the stage at Eva Minge’s 2012 Spring/Summer Runway Show as part of Mercedes Benz Fashion Week. Poland’s foremost couture designer, Minge (pronounced “Ming-uh”) revealed her edgy new line to a full house in Manhattan’s fashionable Good Units gallery. Working with runway models behind the scenes, celebrity makeup artist Jackie Gomez helped bring Minge’s ultrachic vision to life with spotlight-ready Pür looks.

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Pür Hits Mercedes Benz Fashion Week

Friday, September 09, 2011 | COLUMNS: Around Town, Campaigns

EvaMinge September’s been a busy month for Pür Minerals. Just last night, we rocked Fashion’s Night Out in Midtown Atlanta, giving VIP makeovers and bringing Pür beauty to the catwalk. Tomorrow, we’re jetting off to NYC for Mercedes Benz Fashion Week, where celebrity makeup artist Jackie Gomez will light up the Eva Minge runway show with the season’s hottest Pür looks.

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Pür Minerals at Fashion’s Night Out

Wednesday, September 07, 2011 | COLUMNS: Around Town, Campaigns

Each year, Fashion’s Night Out plays host to the biggest names in fashion and beauty. From New York City to Milan to Atlanta, FNO gives everyday shoppers a rare glimpse into the fast-paced world of luxury design, with exclusive runway shows, celebrity appearances and sneak peeks at the hottest, up-and-coming trends.

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Con-ventional Makeup

Thursday, September 01, 2011 | COLUMN: Around Town

This Labor Day Weekend, Dragon*Con will once again grace the city of Atlanta. This is one of the biggest multi-media, pop culture, sci-fi, fantasy, gaming, comic, etc conventions in the country, and being a slightly nerdy, anime-watching, fantasy book-reading gamer girl, I am super excited. Like hundreds of con-goers, I plan to dress up. While people spend lots of time and money on extravagant and elaborate costumes, I’ve always thought an amazing costume is a complete waste without proper hair and makeup to match.

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Your 2011 VMA Recap

Monday, August 29, 2011 | COLUMNS: Around Town, Campaigns, Things We Love

Shutterstock_1653830 Last night marked the 28th annual MTV Video Music Awards, and if you weren’t tuned in to the latest hurricane coverage, preseason football or an especially emotional Extreme Home Makeover (we had to keep switching in between commercial breaks), you might have missed it. Never fear, we’ve got your bite-sized recap right here—from the night’s biggest winners to the best dressed and more.

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What’s ‘The Situation’ with Abercrombie?

Thursday, August 18, 2011 | COLUMNS: Around Town, Campaigns

It seems chiseled abs and no shame for flashing them to a camera are not enough to keep ‘The Situation’ from Jersey Shore in Abercrombie & Fitch’s good graces. The fist-pumping, super tanned, party boy from the MTV show was offered an anti-endorsement deal. Abercrombie & Fitch announced in a press release they are willing to make a “’substantial payment’ to Mike ‘The Situation’ Sorrentino or any cast member who stops wearing its clothing on the popular MTV reality show.” Ouch!

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Pür Minerals on Say Yes to the Dress

Thursday, August 11, 2011 | COLUMNS: Around Town, Campaigns, Things We Love, Tips & How-Tos

Fans of TLC’s Say Yes to the Dress have something new to look forward to. Yesterday, Pür Minerals wrapped up shooting on a blog episode for the show’s website. Shot at Atlanta’s premier bridal salon, Bridals by Lori, the online-exclusive piece, turns the focus to bridesmaids and how to create stunning, do-it-yourself looks that look like the work of a professional makeup artist.

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Mannequin Makeovers

Wednesday, August 03, 2011 | COLUMN: Around Town

Clothing retailers are investing more into their store design, specifically their mannequins. It’s not the first thing you notice when visiting a fashion boutique, but think about all the different types you see on display at varying shops. From body shape to facial feature design, there are many ways to show-off the latest fashions in a store. Mannequins are becoming more than just an human-shaped hanger, especially now that online shopping is at an all time high. There is more pressure on stores to create a customized environment that speaks to their target audiences.

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