A Pür-ly Beautiful Expansion

Thursday, December 04, 2008 | Campaigns, news


Pür Minerals has announced its plans to expand to three new retailers through the end of 2008. This expansion will take the leading mineral-based beauty brand to more than 800 retail outlets throughout North America, giving more women access to the healthy, luxurious Pür Minerals collection right in their own hometowns.

Currently available at all ULTA and Dillard’s stores nationwide, Pür Minerals will now also be available at the following locations:

Shoppers Drug Mart – After a highly successful test market period, the Canadian drugstore will now carry Pür Minerals in 120 of their stores

Regis Corporation – After great initial success within select markets, Pür Minerals will now be available at 74 of the corporation’s stores including Trade Secret, PureBeauty and BeautyFirst.

Home Shopping Network – Pür Minerals will kick off the New Year by expanding its electronic retail distribution to preeminent home shopping retailer HSN, Inc. as president Joli Baker debuts the collection on January 1, 2009. HSN is viewed in 90 million households with customers ranging from 25 to 54 years of age, bringing Pür Minerals into even more homes across the country.

Branching out into three new retailers in North America is a natural step in the growth of the Pür Minerals brand. Women of all ages and skin types are discovering and embracing this superior mineral makeup and skin care brand. Now, availability in Shopper’s Drug Mart, Regis Corporation stores and HSN, Inc. will give even more consumers the chance to experience the Pür Minerals difference of quick and easy beauty solutions for all makeup and skin care needs.

Think beauty—pür and simple. Pür Minerals is a chic, stunning and beautiful collection of mineral-based cosmetics and skin care. All Pür Minerals makeup formulations contain no harsh chemical dyes, just pure pigments from minerals. There is also no fragrance to irritate, no talc to dry or dull skin and no fillers to take up space.