Introducing a New Twist on Mascara

Thursday, March 14, 2013 | Makeup

If you’ve been shopping for a mascara, odds are you’ve come across brushes of all shapes and sizes. Short, round brushes for volume. Long, skinny brushes for length. Twisty, curvy brushes for…who knows what. If only there was a brush that could do it all. That’s where Pür comes in. Our newest eye innovation—Double Ego 2-in-1 Mascara (link no longer available)—features a unique adjustable wand that swivels to expand or contract the bristles for added volume or extra length. Simply twist the barrel to choose your look and dial up the drama.


Want to see Double Ego in action?