From Sweden, with Love

Wednesday, October 10, 2012 | Campaigns, Press

Earlier this year, Pür made a splash in the Swedish press, with Cosmopolitan, Elle and Plaza all praising our multitasking Hot Rocks. Since then, our budding romance has become a whirlwind love affair. Here’s what’s making waves now in Sweden’s leading lifestyle magazines.


CosmopolitanSwedenCoverPür on the Cover of Cosmopolitan

The cover of this month’s Swedish Cosmopolitan features singer Agnes Carlsson rocking a dazzling Pür look, using Lava Rocks (cheeks) and Sheer Citrine Lipstick (lips), plus Spiced Mica Eye Shadow, Mineral Eye Definer in Onyx and Impact+ Mascara (eyes).

Pür Goes Pink in Hänt Bild

Celebrity magazine Hänt Bild listed our Universal Marble Powder in Pink as one of their favorite pink products in a special breast cancer awareness issue.  

Start Now! in Hälsa & Fitness (Health & Fitness)

Our 5-Piece Beauty-to-Go Collection was a hit in Hälsa & Fitness (Health & Fitness). The wellness-savvy staff loved the combination of “100 percent pure mineral pigment [and] moisturizing ceramides, hyaluronic acid and peptides that prevent early signs of aging.”


Elle No 19 Pur 4 in 1 foundation4-in-1 Pressed Mineral Makeup in Elle

Beauty editors at Elle Sweden called out our enhanced 4-in-1 Pressed Mineral Makeup with skincare ingredients (center right) as one of a handful of products that help to “erase lines from late nights and even out skin tone” (thank you, Google Translate).

Correcting Primers in S magazine

The glamour experts at S magazine recommend our Correcting Primers for combating redness, dull skin and facial shine while creating a long-lasting makeup base.