Wednesday, October 10, 2012 | Campaigns, Press
Earlier this year, Pür made a splash in the Swedish press, with Cosmopolitan, Elle and Plaza all praising our multitasking Hot Rocks. Since then, our budding romance has become a whirlwind love affair. Here’s what’s making waves now in Sweden’s leading lifestyle magazines.
The cover of this month’s Swedish Cosmopolitan features singer Agnes Carlsson rocking a dazzling Pür look, using Lava Rocks (cheeks) and Sheer Citrine Lipstick (lips), plus Spiced Mica Eye Shadow, Mineral Eye Definer in Onyx and Impact+ Mascara (eyes).
Pür Goes Pink in Hänt Bild
Celebrity magazine Hänt Bild listed our Universal Marble Powder in Pink as one of their favorite pink products in a special breast cancer awareness issue.
Start Now! in Hälsa & Fitness (Health & Fitness)
Our 5-Piece Beauty-to-Go Collection was a hit in Hälsa & Fitness (Health & Fitness). The wellness-savvy staff loved the combination of “100 percent pure mineral pigment [and] moisturizing ceramides, hyaluronic acid and peptides that prevent early signs of aging.”
Beauty editors at Elle Sweden called out our enhanced 4-in-1 Pressed Mineral Makeup with skincare ingredients (center right) as one of a handful of products that help to “erase lines from late nights and even out skin tone” (thank you, Google Translate).
Correcting Primers in S magazine
The glamour experts at S magazine recommend our Correcting Primers for combating redness, dull skin and facial shine while creating a long-lasting makeup base.