Customer Profile: Casey W.

Wednesday, October 22, 2008 | Tips & How-Tos, customer profiles

Get to know your fellow Pür Minerals fans with our Customer Profile feature and get helpful tips from customers with skin issues, tone and color just like yours!

Get to know Casey W.

Pür Nickname: StampnQueen
Location: Middletown, OH
Age Group: 45-54
Skin Tone: Light
Skin Type: Combination

How did you find out about Pür Minerals?
Last Thanksgiving, while visiting relatives, I was looking through the ads for specials and ran across an ad for a competing company’s starter mineral makeup kit at an ULTA store in Grand Rapids. Armed with my coupon, I entered the store and asked for a makeover. When the makeup artist started on me, she noticed that I have dry skin, so she suggested that I might like Pür Minerals instead, because it has shea butter and is better for dry skin. So, I hopped up into the chair for my Pür makeover and I was hooked. I purchased the Pür Perfection starter kit and then took my two nieces back the next day to get their makeovers and starter kits. I’ve been a fan ever since.

What is your favorite Pür Minerals product and why? 
Oh my—how can I choose?! Isn’t everything Pür Minerals makes a “must-have?” I guess if I was stranded on a desert island, I’d take the Mineral Moisture Infusion because it’s so refreshing; especially when you just get out of the shower or come in from a day at the pool. And then there’s the Body Butter. I love the lemony smell and the fact that so little goes such a long way. And it absolutely lasts forever on the skin. I can still feel its moisture on my skin the next morning in the shower. Lastly, how could I live without my 4-in-1 Pressed Mineral Makeup?! The coverage is magical! It never feels heavy and it makes my face look flawless—and who knows who I might run into on that desert island! I love looking my best.

What do you see as the chief benefits of Pür Minerals products? 

The main benefit is TIME. You really can look fabulous in under 5 minutes. Honestly, I was a girl who rarely wore makeup except on special occasions or holidays because it took so long to get beautiful and I hated that heavy feeling on my skin. Now, I wear makeup nearly every day. The only time I skip wearing it is when I’m off to the gym or the pool. For a quick daytime look, I’m out the door in 5 minutes. If I want to add a dramatic eye shadow look, it might take 10 minutes. The pricing is absolutely affordable and all of the products are long-lasting; a little goes a very long way. Joli’s demand for perfection and excellence shows. Each product I’ve used has lived up to its promise from Pür and most have exceeded my expectations.

How do Pür Minerals products differ from other makeup and skin care brands that you have used in the past?
Pür Minerals is so light; I can never tell I have it on unless I look in the mirror. The coverage is fabulous and flawless. I have a ruddy complexion compounded with freckles and stress breakouts. With Pür, my face is a work of masterful cover-up which comes off looking flawless. It never looks like I’m covering something up—just a smooth, even skin tone with healthy skin. It’s easy to use and really takes very little effort. The other difference is that it’s all so versatile and interchangeable. I love that I can use my Mineral Glow and Universal Marble Powders as blush, skin brighteners, eye shadows and lip colors to tan, highlight and contour. I can’t think of another product or brand out there that can make that claim!

If you’d like to be profiled on our Pür Beauty Blog, send an email to and tell us about all the great ways you use Pür Minerals products!