The Power of Red

Tuesday, June 12, 2012 | Around Town, Behind the Brush, Campaigns, Things We Love, Tips & How-Tos

Falcons_cheerleadersThis weekend, Pür had the pleasure of leading the makeup artistry for the Atlanta Falcons Cheerleaders team photo shoot where we transformed the girls into their “Game Day Look”, and topped it off with cherry red lips for a bright pop.

Why Red?
Red is hot. It represents power and celebrity prestige. (Hey, it’s not called “the red carpet” for nothing.) It gets your attention and can make you happy. Just think about how you use red in your own look. Here are a few ways to make the most of this standout shade:

•    Use red when you want to grab attention
•    Use red to evoke confidence
•    Just remember, a little bit goes a long way

Wathever your skin tone or hair color, there’s a red lip shade for you. Some of our Pür faves include:

Pout Plumping Lip Gloss in Passion – a raspberry shade with undertones of gold shimmer.
Mineral Shea Butter Lipstick in Red Ruby – a luscious, matte berry shade.
Lip Gloss Stick in Rum Raisin – a sheer wash of deep burgundy.

Final Thought
Red is also the color of our favorite charity. Pür Minerals is proud to support Go Red For Women® in Atlanta. Purchase any of our products, and you can help save a heart. That’s the power of red.

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