Vitamin E in Skincare and Makeup

Friday, September 02, 2011 | Tips & How-Tos

Cream Vitamin E is something you’ll find in nearly every Pür Minerals product. But what about this valuable nutrient makes it so beneficial to the skin? Read on to find out how vitamin E gives your favorite makeup and skincare products a healthy boost.

Antioxidant Powerhouse
Many of the beneficial qualities of vitamin E come from its antioxidant properties. As an antioxidant, vitamin E helps neutralize free radicals that threaten the skin. Free radicals are volatile molecules with unpaired electrons. These molecules can wreak havoc on the skin (and body) by leeching electrons from living cells. Antioxidants like vitamin E help limit potential damage by sacrificing their own electrons to minimize the threat.

Wrinkle Fighter
While wrinkles are unfortunately a natural part of the aging process, external factors—like UV damage and poor diet and lifestyle choices—can hasten and exacerbate their appearance (often called premature aging). Free radicals from unprotected sun exposure, excess alcohol consumption and/or smoking can weaken the skin’s structural support network of collagen and elastin fibers. Vitamin E helps minimize the damage for a firmer, smoother look and feel.

Color Corrector
Like wrinkles, dark spots, freckles and other discolorations are often the result of (or worsened by) free radical damage. Only instead of compromising collagen or elastin, here the unstable molecules affect pigment-producing cells called melanocytes. When damaged, these cells can produce more melanin, or natural pigment, than normal, resulting in dark, irregular spots and patches on the skin. By neutralizing the free radical threat, antioxidants like vitamin E once again limit the severity and spread of visible damage.