Award-Winning Coverage: 4-in-1 Pressed Mineral Makeup

Monday, September 29, 2008 | Tips & How-Tos, customer Q&A

Since 4-in-1 Pressed Mineral Makeup was recently named “Best Natural Selection” at the 2008 Allure Best of Beauty Awards, I have been getting more questions than usual about our multi-tasking cornerstone product. Not to worry, we at Pür Minerals are here to answer all of your queries about the foundation, powder and concealer with SPF 15. Read on for everything you need to know about 4-in-1 Pressed Mineral Makeup—or as we like to call it, the one minute makeup miracle.

Q: How do I choose my 4-in-1 shade?

4-in-1 is available in 10 true shades ranging from Porcelain to Deepest to suit all skin tones. To choose your shade, stop by the Pür Minerals counter at any Dillard’s or ULTA store nationwide for a complimentary colour match. Or, you can use our online Makeup Planner. You only need to answer a few questions and a shade will be recommended.

Q: What ingredients are used in the formula for 4-in-1 Pressed Mineral Makeup?
You can view the complete list of ingredients at, but rest assured that 4-in-1 well deserving of its “Best Natural Selection” title. It’s the number one form of makeup recommended by dermatologists, because it’s free of fragrance, alcohol, talc, fillers, petroleum-based oils, chemical dyes, preservatives, and parabens. 4-in-1 is bound together with a little shea butter and vitamin E which help result in a velvety-smooth finish without clogging pores.4in1_jhancock2_print_email

For flawless application every time, follow these Pür Tips:

Get more beauty tips from the Pür expert herselfwatch Joli’s 4-in-1 instructional video!