Monday, September 29, 2008 | Tips & How-Tos, customer Q&A
Since 4-in-1 Pressed Mineral Makeup was recently named “Best Natural Selection” at the 2008 Allure Best of Beauty Awards, I have been getting more questions than usual about our multi-tasking cornerstone product. Not to worry, we at Pür Minerals are here to answer all of your queries about the foundation, powder and concealer with SPF 15. Read on for everything you need to know about 4-in-1 Pressed Mineral Makeup—or as we like to call it, the one minute makeup miracle.
Q: How do I choose my 4-in-1 shade?
4-in-1 is available in 10 true shades ranging from Porcelain to Deepest to suit all skin tones. To choose your shade, stop by the Pür Minerals counter at any Dillard’s or ULTA store nationwide for a complimentary colour match. Or, you can use our online Makeup Planner. You only need to answer a few questions and a shade will be recommended.
Q: What ingredients are used in the formula for 4-in-1 Pressed Mineral Makeup?
You can view the complete list of ingredients at PurMinerals.com, but rest assured that 4-in-1 well deserving of its “Best Natural Selection” title. It’s the number one form of makeup recommended by dermatologists, because it’s free of fragrance, alcohol, talc, fillers, petroleum-based oils, chemical dyes, preservatives, and parabens. 4-in-1 is bound together with a little shea butter and vitamin E which help result in a velvety-smooth finish without clogging pores.
For flawless application every time, follow these Pür Tips:
- 4-in-1 Pressed Mineral Makeup is best applied using the 3D Method: Dip the brush into the foundation, Draw a few circles in the lid of the compact and then Dust onto your face.
- For maximum coverage, apply 4-in-1 with the Chisel Brush. For lighter coverage, use the Powder Brush to dust the foundation onto your face.
- For a pür-fectly flawless finish, go back over any areas that need additional spot coverage, such as blemishes, dark circles or broken capillaries, with the Utility Brush.
- Wear 4-in-1 alone, or top with one of our Pressed Mineral Blushes or Specialty Powders. For first-time users, I usually recommend the Pür-fect Starter Kit. It comes with travel sizes of 4-in-1, Mineral Glow and Universal Marble Powder in Pink. It also comes with a full-size Chisel Brush, which is the magic behind the Pür Minerals look.
Get more beauty tips from the Pür expert herself—watch Joli’s 4-in-1 instructional video!