Think You Know Pür?

Monday, July 11, 2011 | Things We Love, product highlights

What makes the pressed mineral makeup pioneer so unique? Let us count the ways…

Fact #1: Pressed is more than just no-mess
True, loose powders are a pain, but there’s another reason why Pür’s pressed mineral formulas are so much better. Bound together with good-for-your-skin ingredients like shea butter and vitamin E, our pressed powders also nourish the skin with each brushstroke—all while keeping your compact from becoming a dust bowl.

Fact #2: Mineral color is multipurpose
A blush is a blush. Except when it’s an eye shadow. Because our mineral colors contain no chemical dyes, petroleum-based oils or irritating fillers, you really can use them any way you like. Mineral Glow also makes a great eye shadow, while Universal Marble Powders add shimmering dimension to lips and cheeks alike.

Fact #3: HD loves us
In the days before high definition cameras, makeup artists could get away with a lot. Not anymore. Liquid and oil-based makeup can not only clog pores but also increase facial glare that’s especially unforgiving in HD. Our mineral-based formulas, however, create a smoother, more matte finish that helps soften harsh lighting and minimize glare.

Fact #4: Fewer boxes means more trees
You may have noticed that many of our products come free of paper cartons. That’s because we’ve made a conscious—and conscientious—effort to reduce paper waste and our overall carbon footprint. Because of this simple practice, we’re able to save over 2,000 trees a year.

Fact #5: Looking good, doing good
At Pür Minerals, we’re proud to support the American Heart Association’s Go Red For Women® movement. Go Red helps fund life-saving cardiovascular research and raise awareness to the grave reality of women’s heart disease. Often dismissed as a “man’s disease,” heart disease is the no. 1 killer of American women, claiming more lives than all forms of cancer combined.