Get Your Vitamin C!

Friday, July 08, 2011 | Tips & How-Tos, ingredient close-ups

Shutterstock_5361703 While most of us are aware of the internal benefits of vitamin C—as an immunity booster and essential nutrient for tissue, bone and eye health—its positive effects on the skin are just as dramatic and well documented. Here’s a quick look at how this powerful nutrient packs a complexion-perfecting punch.

Vitamin C (L-ascorbic acid) plays an important role in the production of collagen—the main protein in the body’s connective tissue and the source of the skin’s firmness and definition. As we age, our natural collagen production rate diminishes, resulting in the lack of definition seen in fine lines, wrinkles and sagging skin. A study in the American Journal of Clinical Nutrition linked a higher intake of vitamin C to a generally better skin-aging appearance for women between the ages of 40 and 74, marked by fewer; less pronounced wrinkles and improved hydration. When applied topically, vitamin C helps boost collagen production and supplement the skin’s natural deficit, improving skin texture and composition.

As an antioxidant, vitamin C has been shown to improve the skin’s defense against UV damage.  Targeting UV-induced free radicals, vitamin C Work it Off helps prevent inflammation and protect against DNA damage and the signs of premature aging. When added to other sun protective and anti-aging formulas, vitamin C acts as a performance enhancement, boosting their protective and reparative properties.

At Pür Minerals, we’ve incorporated this essential nutrient into many of our formulas. From Day Complex’s natural UV protection to Work It Off’s gentle exfoliation to Mineral Moisture Complex’s advanced collagen restoration, our vitamin C beauty products provide powerful tools for positive skin health and radiance.