Splitting Hairs

Tuesday, July 05, 2011 | Things We Love, Tips & How-Tos, application tips, product highlights

Fight the Fray with Pür Minerals

Whether from too many color treatments, too much curling or too long without a cut, split ends are a hair’s frazzled cry for help. While a trim may be the only true solution, Pür’s got the tips and tricks to tame those wayward locks before your next trip to the salon.

MineralWash Warm & Cool
Washing your hair in warm water opens up the hair cuticles, allowing for a deeper clean and a chance to nourish the hair shaft. To prevent future breaks and splitting, opt for a gentle, nutrient-rich cleanser like Pür’s Mineral Wash over generic shampoos which can dry out the hair and make matters worse. Follow with your favorite conditioner and rinse out with cool water to close cuticles and lock in moisture.

Comb Territory
If you comb your hair while it’s still wet, stroke gently with a wide-tooth comb. Now would also be a good time to work in a good leave-in conditioner or an alcohol-free silk styling spritz. For dry hair, use a soft bristle brush, again stroking gently. Never tug or pull at hair as this can aggravate splits.

Quick Fix
Using a blow dryer and a soft bristle round or paddle brush, thoroughly dry hair, including split ends. Try to brush ends as straight as possible PurBalm while blow drying to limit fly-aways. Once dry, apply a hydrating balm like Pür Balm to tips and work though to mend splits and control stray ends. Loaded with nourishing shea butter, vitamin E and essential oils, this quick fix balm provides the pür-fect dose of hair-taming hydration.