Go Red Event Raises over $300,000 with Star Jones

Thursday, June 23, 2011 | Around Town, Campaigns, current affairs, events, news

Yesterday, Pür representatives, along with celebrities, business leaders and health advocates helped raise over $300,000 at a Go Red For Women® event in Atlanta’s ultrachic St. Regis Hotel.


Coordinated by JuE Wong, CEO of Pür’s parent company, Astral Brands, the fundraiser was hosted by Emmy Award-winning news anchor Brenda Wood with a keynote address by TV celebrity Star Jones. In her speech, the former View co-host shared how her 2010 open-heart surgery gave her a new lease on life and inspired her to promote women’s heart health. As a contestant on the 2011 season of NBC’s Celebrity Apprentice, Jones played on behalf of the American Heart Association.

According to Wong, contributions from the event will help fund research, awareness and solutions to treat heart disease—the no. 1 killer of women in the United States. “What is even more exciting is the knowledge that we could very possibly accomplish this in our lifetimes through science, health and empowerment programs,” she says.

Wong’s passion for heart health stems from her own story of loss. In September 2009, she lost her husband Bob to a heart attack. Since then, she has championed Go Red in the hope that others might learn from her story and take action before it’s too late.

“No one should have to live with the guilt of reducing their loved one to a memory,” she says, “especially when something is within our power to make a difference.”

To hear JuE’s story, click here.