Monday, May 16, 2011 | Around Town, Campaigns
I am addicted to Project Runway. So when I heard that the International Interior Design Association (IIDA) was hosting a DIY-style fashion show right here in Atlanta, I had to see what all the buzz was about.
For those of you who haven’t seen the popular Bravo program (gasp!), here’s how it works: a group of designers is challenged to create forward-thinking outfits using non-traditional materials (i.e. recyclable materials, found fabrics, flowers, even food). With each challenge, a group of judges eliminates a designer until a winner emerges.
For the IIDA event, the Georgia chapter tested designers’ imagination and fashion mettle with—fittingly—everyday interior products, like carpet swatches, flooring materials and wall coverings. Set to the lush backdrop of the Atlanta Botanical Gardens, “Dressed in the Garden of Eden” featured a wild collection of one-of-a-kind outfits—from a dress made of plastic tiles that rattled down the runway to an evening gown sewn entirely out of carpet strips (my personal favorite).
Hosted by Atlanta Housewife, Cythia Bailey, the event drew attention to the city’s wealth of creative talent. And while my carpet-clad fave didn’t walk away with the $1,000 grand prize—that went to a one-strap dress constructed of multicolored rosebuds—it did clinch the no. 2 spot, much to the crowd’s delight. I guess you could say they were pretty “floored.”